Transformers Dark of the Moon video game ships to retailers within the US

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Activision have sent out the following press release


TRANSFORMERS™: DARK OF THE MOON™ VIDEO GAME SHIPS TO RETAILERS NATIONWIDE




New Action Game Thrusts Players into an Original Prologue Storyline to Blockbuster Film




Santa Monica, CA - June 14, 2011 - The colossal battle between the
AUTOBOTS™ and DECEPTICONS™ is underway as Activision Publishing, Inc.'s
(Nasdaq: ATVI) new video game Transformers: Dark of the Moon ships to
retail stores nationwide today. Created by acclaimed developer High
Moon Studios and based on Hasbro's legendary TRANSFORMERS property, the
game lets fans fight through epic battles as they unravel MEGATRON'S
sinister plan and is set in the world of director Michael Bay's upcoming
movie from Paramount Pictures that will be released in theaters on June
29th.




"The Transformers: Dark of the Moon game lets fans experience the
gripping battles and original prologue story that precede the highly
anticipated film," said David Oxford, Executive Vice President at
Activision Publishing. "The team at High Moon Studios has created an
amazing TRANSFORMERS narrative that unfolds through an epic
single-player campaign and allows fans to play as their favorite
characters in head-to-head multiplayer action."




"Activision has delivered a stellar prologue game leading up to the
blockbuster movie," said Mark Blecher, SVP of Digital Media and
Marketing, Hasbro. "Hasbro is looking forward to offering fans of the
TRANSFORMERS brand and gamers alike an exciting video game to expand on
the Transformers: Dark of the Moon experience this summer."




Featuring a new gameplay mechanic called Stealth Force, the
Transformers: Dark of the Moon game lets fans instantly convert to a
third, hybrid state that combines the weapons and firepower of Robot
mode with the agility and maneuverability of Vehicle mode. Set in
unique environments around the world such as the Jungles of Central
America, Siberian military facilities, urban cityscapes and more, the
game lets players assume the roles of a diverse roster of favorite
TRANSFORMERS characters through a heart-pounding campaign to save
mankind. Additionally, fans can play the game with or against their
friends around the world through intense, online multiplayer game modes
as their favorite iconic characters with the ability to personalize
their characters' look with numerous appearance, weapons and skills
customization options.




The Transformers: Dark of the Moon video game is rated "T" (Teen - for
Violence) by the ESRB and is available on the Xbox 360® video game and
entertainment system from Microsoft and PlayStation®3 computer
entertainment system.




Additionally, Activision is releasing three separate games on the
Nintendo platforms developed by Behaviour Interactive. Available on the
Nintendo 3DS™ hand-held system and Wii™ system, Transformers: Dark of
the Moon Stealth Force Edition follows a prologue storyline and
harnesses the power of Stealth Force to focus gameplay on intense
vehicular combat, allowing fans to obliterate enemies at blazing speeds
with advanced weapons, defense systems and targeting capabilities as
they slalom between cars and dodge fire in a highly maneuverable vehicle
form.




For the Nintendo DS™, fans can choose their side with two distinct
titles, Transformers: Dark of the Moon AUTOBOTS and Transformers: Dark
of the Moon DECEPTICONS.




All Nintendo platform games are rated "E10+" (Everyone 10 and older - for Fantasy Violence) by the ESRB.




About Hasbro




Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children
and families around the world with a wide-range of immersive
entertainment offerings based on the Company's world class brand
portfolio. From toys and games, to television programming, motion
pictures, video games and a comprehensive licensing program, Hasbro
strives to delight its customers through the strategic leveraging of
well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP,
NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and
MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10,
2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and
name are trademarks of Hub Television Networks, LLC. All rights
reserved.




Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.




About TRANSFORMERS: DARK OF THE MOON




Shia LaBeouf returns as Sam Witwicky in Transformers: Dark of the Moon.
When a mysterious event from Earth's past erupts into the present day
it threatens to bring a war to Earth so big that the Transformers alone
will not be able to save us. Starring Shia LaBeouf, Josh Duhamel, John
Turturro, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey,
Kevin Dunn, with John Malkovich and Frances McDormand. In cinemas
worldwide from 29th June 2011 in 2D and 3D.




About Paramount Pictures Corporation




Paramount Pictures Corporation (PPC), a global producer and distributor
of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a
leading content company with prominent and respected film, television
and digital entertainment brands. The company's labels include
Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge
Pictures, MTV Films and Nickelodeon Movies. PPC operations also include
Paramount Digital Entertainment, Paramount Famous Productions,
Paramount Home Entertainment, Paramount Pictures International,
Paramount Licensing Inc., Paramount Studio Group and Paramount
Television & Digital Distribution.




About Activision Publishing, Inc.




Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products.




Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia, South Korea, China and the region of Taiwan.
More information about Activision and its products can be found on the
company's website, http://www.activision.com.




Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing's expectations,
plans, intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Activision Publishing generally uses words such as
"outlook," "will," "could," "would," "might," "remains," "to be,"
"plans," "believes," "may," "expects," "intends," "anticipates,"
"estimate," future," "plan," "positioned," "potential," "project,"
"remain," "scheduled," "set to," "subject to," "upcoming" and similar
expressions to identify forward-looking statements. Factors that could
cause Activision Publishing's actual future results to differ materially
from those expressed in the forward-looking statements set forth in
this release include, but are not limited to, sales levels of Activision
Publishing's titles, shifts in consumer spending trends, the impact of
the current macroeconomic environment, the seasonal and cyclical nature
of the interactive game market, Activision Publishing's ability to
predict consumer preferences among competing hardware platforms,
declines in software pricing, product returns and price protection,
product delays, retail acceptance of Activision Publishing's products,
adoption rate and availability of new hardware (including peripherals)
and related software, industry competition including from used games and
other forms of entertainment, litigation risks and associated costs,
rapid changes in technology, industry standards, business models
including online and used games, and consumer preferences, including
interest in specific genres such as music, first-person action and
massively multiplayer online games, protection of proprietary rights,
maintenance of relationships with key personnel, customers, licensees,
licensors, vendors, and third-party developers, including the ability to
attract, retain and develop key personnel and developers that can
create high quality "hit" titles, counterparty risks relating to
customers, licensees, licensors and manufacturers, domestic and
international economic, financial and political conditions and policies,
foreign exchange rates and tax rates, and the identification of
suitable future acquisition opportunities and potential challenges
associated with geographic expansion, and the other factors identified
in the risk factors sections of Activision Blizzard's most recent annual
report on Form 10-K and any subsequent quarterly reports on Form 10-Q.
The forward-looking statements in this release are based upon
information available to Activision Publishing and Activision Blizzard
as of the date of this release, and neither Activision Publishing nor
Activision Blizzard assumes any obligation to update any such
forward-looking statements. Forward-looking statements believed to be
true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.




# # #




HASBRO and its logo, TRANSFORMERS and all related characters are
trademarks of Hasbro and are used with permission. © 2011 Hasbro. All
Rights Reserved. Game © 2011 Activision Publishing, Inc. Activision is a
registered trademark of Activision Publishing, Inc. All rights
reserved.




All other trademarks and trade names are the properties of their respective owners.