Transformers Prime Press Release

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The Hub has sent out the following press release regarding Transformers Prime.
HUB TV TO PREMIERE ORIGINAL SERIES ‘TRANSFORMERS PRIME’



New Episode of Popular Series to Premiere February 11




02.07.2011– LOS ANGELES, Ca. – The Hub, a television network for kids
and their families, will premiere its original half-hour, full CGI
animated series “Transformers Prime” in its regular weekly time period
with a new episode Friday, February 11 (6:30 p.m. ET).





The new animated series will feature archrivals the Autobots and
Decepticons as they once again face-off in their epic rivalry for
control of Earth. The all-new mini-series will feature iconic characters
of the franchise, including Autobots Optimus Prime and Bumblebee, and
the ominous Decepticon Megatron, as well as introducing new human
characters to the action series.





The Hub, which rebranded from the former Discovery Kids on 10-10-10, is a
joint venture of Discovery Communications and Hasbro, Inc., and is
available to 61 million U.S. cable and satellite households.





“Transformers Prime” is produced for The Hub by Hasbro Studios. Alex
Kurtzman, Roberto Orci and Jeff Kline are executive producers. Kurtzman
and Orci served as co-writers and producers on the hit feature film Star
Trek, and are currently co-writers and producers for the feature film
Cowboys and Aliens from Dreamworks/Universal, set for release in summer
2011. Kline is also executive producer of The Hub animated series “G.I.
Joe Renegades.”





The Hub is a multi-platform joint venture between Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ:
HAS) with a goal of entertaining, enlightening, empowering and educating
children and their families. The cable and satellite television network
features original programming as well as content from Discovery's
library of award-winning children's educational programming; from
Hasbro's rich portfolio of entertainment and educational properties
built du­ring the past 90 years; and from leading third-party producers
worldwide. The Hub lineup includes animated and live-action series,
specials and game shows, and the network extends its content through a
robust and engaging online presence at http://www.hubworld.com. The Hub
rebranded from Discovery Kids on October 10, 2010, and reaches
approximately 61 million U.S. households. The Hub logo and name are
trademarks of Hub Television Networks, LLC. All rights reserved. 


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