Bloomberg cover Transformers One trademark application

[TFATM]

Please use this thread to discuss the Bloomberg cover Transformers One trademark application news story on the main site.

Such is the high profile of not only Hasbro but Transformers these days, that Bloomberg have covered the USPTO trademark application for "Transformers One" that Hasbro Inc recently filed and was reported first right here at Transformers At The Moon.
Sadly no reference was made to this site breaking the news of the trademark application, something I personally worked very hard to ensure would happen back in April 2005 when we first started our Transformers Trademark area.  For those visitors who have never looked at that area of the site it contains every Transformers related trademark application by Hasbro to the USPTO that I could find since 1984, with both the current status of the application as well as its complete history.