Accessaa UK report that Hasbro UK Inc, in partnership with i2i Marketing, have announced their 2016 Transformers Roadshow which will focus on the Transformers Robots In Disguise show for this years family event:
The pop-up trailer, which is branded in line with the new Transformers: Robots in Disguise animation airing on Cartoon Network, also invites people inside to scan an exclusive app code and earn points to play on the new Robots in Disguise digital game.
Delivered in partnership with experiential agency i2i Marketing, the roadshow will head to Carfest North (31 July –2 August), Bristol International Balloon Fiesta (6-9 August), Birmingham Rotunda Square (14-16 August) and Carfest South (28-30 August).