The latest issue of Toyfare magazine, issue 140, is out in the US and contains an interviews with Lorenzo di Bonaventura and with Aaron
Archer and Greg Lombardo.
According to TFW2005.com the issue contains the following information:
Important details of the coverage:
- Images of ROTF toys for Leader class Optimus Prime, Preview
Bumblebee, Preview Soundwave, and the Voyager Class Starscream figure.
- Lorenzo believes the timeframe of ROTF is about one year after Movie #1.
- When asked about the challenge of creating Devastator on screen,
Lorenzo mentions that Bay had the challenge in the first movie of
having 30 foot robots. In the second movie, Bay has the challenge of
having a robot almost four times that. Expect Devastator to be 100 to 120 feet tall in the movie.
- Archer said he couldn't give away the plot point, but there's a
reason that Soundwave is designed the way he is for the movie. Hasbro
had a more basic toy need. So, the two were blended together.
- Toy launch date confirmed as May 30th. A few weeks before, Bumblebee and Soundwave will be released.
- Characters mentioned in the initial wave are "Sideswipe, Sideways,
Bulldozer, Voyager and many others". Promise of more off-screen
characters.
- Robot Heroes will have better articulation
- Bumblebee helmet has voice mixer
- Bumblebee converting pulse cannon
- Big ticket deluxe item for the year is still "top-secret"
- Gravity Bots are geared towards younger kids. Convert automatically when you pick them up.
- A Megan Fox Human Alliance figure is on Archer's "wish list".
The Fallen's origin confirmed:
He
is one of the original 13 Transformers. Lorenzo said to think of the 13
as "apostles". The Falen is the one who turns and is the reason
Transformers split into Autobots and Decepticons.
On the 30th of March Thumbs Up UK Ltd were in attendance at Paramount UK's
Transformers Movie preview showing. We spoke briefly to them at the event, as
well as posting a few tip-bits of information on our site a few days later.
Since then Thumbs UP UK Ltd have sent a press release to various Transformers
fans sites, to drum up more insterest in their product. We have been priviledge
to speak to
Thumbs Up UK Ltd once again, this time to bring you lots more information,
in the form of a Q&A session, reagarding their Transformers Movie
light-up Transformers T-Shirts and USB keyrings.
Transformers At The Moon: First of I'd like to thank
you again for allowing us to speak with you, both at Paramount's Invite
only Transformers Movie preview (on Friday 30th March) and over the phone. What
I'd like to do is start of with a few generalised questions, to let the
Transformers fan community know who you are. After that we'll get into
some more specific questions regarding the items you're producing (the
Transformers USB keyrings and "those cool" Transformers t-shirts).
Transformers At The Moon: Could you tell us a little about your company, Thumbs Up UK Ltd? Your history,
items you produce etc.
Daniel: Thumbs UP UK have been around for just over
three years now and we produce USB gadgets, innovative PC products, radio controlled
toys, novelty toys and accessories, licensed t-shirts, licensed memory
sticks and kids footwear wheel attachments.
Some of products include the infamous USB humping dog and USB Poledancer,
as well as the Stealth Switch which is a special footpedal you can hide
under your desk, that you can press if your boss comes along when you're
surfing the web or playing games at work.
Transformers At The Moon: You've gained a licence for
producing items relating to the new Transformers Movie, both t-shirts (with
lights and sound) and USB keyrings. Can you tell us a little about the licensing
you have? (Basically details on other Transformers products you hope to release,
distribution details (I know you covered these over the phone). Regarding the
t-shirts, keyrings, could you tell us a little on the styles, designs, colours,
sizing (both t-shirts and storage capability of the usb sticks).
Daniel: We have distribution rights for the UK for Transformers
Light Up T-Shirts, both for kids and adults, Shaped USB memory sticks (1GB and
2GB), and kids footwear wheel attachments. We can also distribute these throughout
Europe. The different styles can be seen on www.amazingtransformers.com which
will be up and running very soon. We're looking into making the t-shirts
in colours other than black and would welcome any feedback on this. What do
you think people would like?
Here's some more detailed information and specifications of the
shirts.
Light Up T-Shirts
- Very bright illuminating Transformer licensed t-shirts
- Real light up effects
- Looks excellent in day and night
- Various flashing sequences
- 100% cotton shirt
- Small and light weight battery pack
- Hand wash only
- Ideal for Children and Adult fans!.
- Sizing
Adult Size:
Small : 89 - 94 cm / 35 - 37 inches
Medium: 97 - 102 cm / 38 - 40 inches
Large: 104 - 109 cm / 41 - 43 inches
Extra Large: 112 - 117cm / 44 - 46 inch
Children Size:
Small : 58 cm / 23 inches
Medium : 62 cm / 24.4 inches
Large : 69 cm / 27 inches
Transformers At The Moon: How much do you know about Transformers
and their history?.
Daniel: I remember being glued to the screen when I watched
this as a child and was fascinated by the concept of normal cars and planes
becoming super robots. When I heard the upcoming film was going to be live action
and not a cartoon, I got very excited, then when I saw the recent footage, I
was blown away! I'm going to make sure I'm at the premier!
We've recently caught up with some more of the Transformers history
and love the original movie. The UK comics are really great stuff too. Eric
Idle was in the old film as well, wasn't he? And we thought the Dinobots
were awesome hopefully they'll turn up in the sequels!
Transformers At The Moon: You guys got a great reaction at
the Transformers Movie preview, and that was just from "industry folk".
Have you had any phone calls (other than ours) from people / companies in attendance?
Daniel: Yes, loads! Empire magazine mentioned us in their
review of the movie preview and just on the basis of that article we had several
fans requesting these t-shirts from us! When we went for a meal in Leicester
Square after the preview we even had people come up to us and asking where they
could get them!
We also recently exhibited in CeBit Germany and had enquiries from thousands
of German fans all wanting to know where they can purchase them.
They're not on sale quite yet, but if any retailers want to get in touch
with us via our website with regards to stocking them, they're more than
welcome!
Transformers At The Moon: When you made the t-shirts, did
you have kids in mind, teenagers / adults or a mixture?
Daniel: When developing this range, we knew that there
would be loads of guys and girls our age who remember the fantastic cartoon
series. We also were aware that these fans would like to introduce their children
to the phenomenon and so we've prepared adult and kids ranges!
We know that Transformers have a big following that's never gone
away, but that adults and long-term fans, as well as clubbers and mecha-fans
in general would probably want the classic logos. Kids love the characters though,
so we wanted them to be able to show their favourites on a shirt.
Basically, we wanted to make something for everybody. Come on, who doesn't
want a light-up Transformers T-shirt?!
Transformers At The Moon: Where you / are you aware of the
Transformers fan community?
Daniel: We're well aware of the vibrant fan community
and how important Transformers are to them. It's important to us to keep
in touch with the fans so that we can give them what they want, and we're
sure our Transformers range will make them happy!
Transformers At The Moon: There have been lots of Transformers
t-shirts produced in the past. Can you tell us what makes your t-shirts different
to these?
Daniel: These T-shirt will produce comments like' wow,
where did you get that from' and 'oh my god, look at that, how do you do that'
etc! In the past, fans of movies can pay up to £20 just for a normal
generic licensed t-Shirt with a simple logo or image.
Our t-shirts have a light up feature and because they are printed
onto a panel which is attached to the t-shirt the print quality is perfect.
These T-shirts will retail for £20 or £15 for the kids ones and
so offering excellent value for the consumer.
Transformers t-shirts have always been different to other licensed shirts, as
they're quite iconic with a certain style of their own that it's
been important to us to continue. Our shirts continue this style whilst being
completely innovative too.
Transformers At The Moon: The shirts seem to be battery powered,
could you tell us a little about how the lights work, what type of batteries
it uses, rough life-expectancy of the batteries?
Daniel: The battery pack is connected to, and lights
up, a revolutionary panel that can light up individual small panels shaped to
a specific design. There are several display options which allow the user
to change the flashing sequence. The light up panel will last for 14-16
hours if left on constantly (using four aaa batteries) providing
lots of public attention for the whole day or through the whole night
till morning, if you're a hardcore clubber! You've got complete
control over it and can switch it off when you want, though, so a set of batteries
should last for a good while.
Transformers At The Moon: As the t-shirts have lights, and
possibly sounds, does this effect how the t-shirts should be washed / ironed?
Daniel: Sound is a future development, but we do have T-shirts
in our current range that are sound reactive, like the T-Qualizer Shirt. This
is a graphic equaliser that moves with the music with a sensitivity switch for
when it's really loud!
For washing our T-shirts, you simply disconnect the battery pack and then
cool hand-wash them. They can be ironed anywhere, apart from the panel, so they're
not very difficult to look after at all.
Transformers At The Moon: You mentioned that you currently
only have rights to produce items based on the Transformes Movie. With some
of the cast signed on for sequels, and Dreamworks having plans for a 3 movie
deal are you hoping that Transformers and Thumbs Up UK Ltd will have a long
future together?
Daniel: Transformers and Thumbs Up will have a long future
together as the take up for these T-Shirts and other forthcoming products
has been huge. We will be the official licensee for all sequels with regard
to these products too.
Transformers At The Moon: What, are the chances, of Thumbs
Up gaining general rights to the Transformers line, so you would be able to
produce items based on old Transformers imagery / trademarks?
Daniel: The licensor is not allocating licenses for the
retro series at present, however, as we have already asked!
Transformers At The Moon: The feature of the t-shirts is moving
lights, in an image of the Transformers character name (Bumblebee, Barricade
etc) or the characters face (Optimus Prime). One of the obvious possibilities
which comes to mind is a "Transforming T-Shirt", where an image
could change from "Vehicle mode to robot mode". Would this be something
you'd think of doing?
Daniel: Way ahead of you! We have already discussed this
with our designer, who is currently hard at work creating this concept! Watch
this space!
Transformers At The Moon: Who comes up with the designs you're using?
Daniel: The licensors' style guide is clearly important,
but we have a genius in-house designer who bases our products on this. So, we're
given the material to work with, but the way we go about using this is our own.
Transformers At The Moon: On the USB keyrings, details of
which are very thin on the ground, can you tell us a little more about these
items. Over the phone you mentioned that they would be the Autobot / Decepticon
logo, which changed shape into the USB stick.
Daniel: We are hoping to have a couple of designs with
1gb and 2 gb capacities. They can also sit on your desk and look very real!
Expect some more information about these soon.
Transformers At The Moon: Could you give our readers some idea of the companies / website which should
be stocking the items?
Daniel: We've been talking to online outlets
like Play.com, I Want One Of Those, Firebox.com keep an eye on these.
We also expect several major retailers will be selling the products on the high
street too.
Transformers At The Moon: When can we expect to see them on the shelves? (you mentioned around the
20th June).
Daniel: Six weeks before the film release.
Transformers At The Moon: What type of price can people expect for both items?
Daniel: T-Shirts retail for £20, although the kids
ones should be £15. The USB stick prices are still to be confirmed.
Transformers At The Moon: Is there anything else you'd
like to add?
Daniel: Just to say a big thank you for taking an interest
in our products finally, I'd also like to invite anyone with any queries
about stocking these items to get in touch via our website at www.thumbsupuk.com
I'd like to thank Daniel from Thumbs UP UK Ltd for taking the time to answer
my questions, as well as Alistair from Evolution PR for his help. As Daniel
mentions, Thumbs Up UK Ltd are interested in finding out what colours, other
than black, that you (the Transformers fans) would like to see the t-shirts
made in. You can either post your requests on our
message board, in this thread,
or alternatively by
emailing us. We'll be collating
the answers together and sending it on to Daniel and the rest of the
Thumbs
Up UK Ltd team.