Here at Transformers At The Moon we are currently working on various projects including rebuilding this website, The Visisionaries.net, LuckyDrawTransformers.com, an archival project on UK Transformers prices, toy releases, store released, the "lead paint" story, TFNation event planning, the Visionaries coffee table book and several others. Well it pleases me that the first project is now ready to share and that is thanks to former head of Hasbro Europe's boys toys, Andy Couzens, we have been able to recreate their internal 1989 European Lineplan Development document that shows dropped, continuing and new items that came onto various European markets in 1989.  The document has been recreated in full as a spreadsheet and will be added to if/when we have access to further documents.

The document includes the number of units ordered by UK, France, Germany, Italy, Spain, Belgium, Holland, Switzerland and distributors for each product in 1988 and 1989. From this you can tell which items were not onl available in each territory and their quantity but also it gives insight into how sales were going for the product based on whether it was to be dropped, decreased in number or increased.

It also shows how some  some countries preferred certain items to others or were behind in product releases as was the case with G.I.Joe (Action Force) in France compared with the UK.

The numbers are believed to be in units of 1,000 though that is currently being tripled checked as it may be tens of thousands due to Andy's recollection that the minimum order was 5,000 units for one country as long as other countries also placed some orders.

Some items were released across Europe but were only intended for one or two markets where the demand was high enough. However if those markets could not fulfil the minimum order from Hasbro US themselves they had to bargin with other European divisions for them to also order n amount of the stock in order to reach the minimum requirement. This meant that some markets would order toys even though they had little demand for them but had increased demand for other types of toys. From what I'm told Spain historically was less interested in Transformers but more interested in dolls but they would often take orders in order for other countries to get the product they wanted on shelves.

The document covers some items from Transformers, G.I-Joe, Robotix as well as Pipeworks.

Hero Collector, Eaglemoss' genre collectables division, have announced that they are producing a crowd funded Transformers chess set based on the original Sunbow / MP Transformers cartoon that is officially licenced by Hasbro.  You can find a full press release below as well as the two official videos.

Click the Read More link for all the images and check out the campaign by visiting herocollector.com/transformerschess

The official advert for the video can be viewed below

With the longer Kickstarter video available below.

Press Release

Hero Collector and Hasbro Join Forces

To Bring Transformers Chess To Kickstarter

(London, UK – 13 August, 2021) Hero Collector – award-winning designers and publishers of high-quality collectibles from across the worlds of pop culture – is joining forces with Hasbro to launch their first ever Kickstarter campaign: an all-new Transformers Chess Set!

This epic chess set will feature 32 unique game pieces – 16 for the heroic Autobots and 16 for the villainous Decepticons – created specifically for the Kickstarter and modelled on the classic 1980s Generation One (G1) Transformers animated cartoon! Each model is digitally sculpted, then cast in metallic resin and painted by hand. The sculpts, which show the Transformers in their robot form, were developed with Hasbro and are based on the original animation designs and careful study of the animated series.

Standing 4-6” tall on a base marked with the symbol for the relevant chess piece, these robotic warriors will wage war on an exclusive Cybertron-themed chess board, with color-coded symbols in Autobot red or Decepticon purple. These two warring factions include such iconic characters as:

• Autobot King: Optimus Prime. The beloved commander of the Autobots, Optimus Prime championed freedom in countless clashes across Cybertron – and Earth, where he adopted his famous truck alternate mode.

• Autobot Knight: Hot Rod. A young and brash Autobot with a race car alt-mode, Hot Rod eventually grew to lead the Autobots – as Rodimus Prime!

• Autobot Pawn: Bumblebee. The heart of the Autobots, Bumblebee was quick to befriend their human allies in his iconic yellow beetle alt-mode.

• Autobot Pawn: Prowl. The surly strategist of the Autobots, Prowl’s police car alt-mode suited his no-nonsense personality.

• Decepticon King: Megatron. The feared leader and founder of the Decepticons, and the eternal nemesis of Optimus Prime, Megatron sought nothing less than complete iron-fisted domination of Cybertron!

• Decepticon Queen: Starscream. The scheming second-in-command of the Decepticons, Starscream constantly plotted to overthrow Megatron.

• Decepticon Knight: Soundwave. The loyal comms officer of the Decepticons, Soundwave gathered intelligence using his trio of cassette-minions.

• Decepticon Knight: Shockwave. The ops commander of the Decepticons, Shockwave’s cold logic and laser-turret mode made him a deadly threat.

This Kickstarter launches on 13 August, 2021 – with a delivery date of Q4 2022. A variety of backer gifts are planned for fans who want to go the distance in bringing this game to life – including a Transformers pin badge, Transformers profile book, and more exclusive Gen-1 chess pieces!

Fans and collectors should stay tuned for further information, such as the full roster of characters and details of stretch goals. You can visit the page now at herocollector.com/transformerschess

ABOUT HERO COLLECTOR

Hero Collector is Eaglemoss’ imprint for genre collectables and is one of the world’s leading producers of figurines and fantasy die-cast vehicles. It makes products based on many of the world’s most popular entertainment brands. For more information, visit www.herocollector.com and www.eaglemoss.com.

ABOUT HASBRO

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS. 

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.) 

© 2021 Hasbro, Inc. All Rights Reserved.

We know that a lot of TFNation revolves around toys, too, so we hope you'll join us in welcoming to our 2020 edition someone from the design side of that story: former Hasbro designer, development and product manager, Andy Couzens!

Couzens has been involved in toy design and production since the mid 1970s, working on preschool development for Kiddy Craft. He then moved over to Milton Bradley - the earliest distributor of continental European Transformers toys - and to the new position of Senior Designer and playing a crucial part in the development of childhood staples Playskool and Robotix, whose key features he had a significant hand in designing. As of 1984, with Hasbro acquiring Milton Bradley, Couzens retained his position, and was later promoted to Group Product Manager for research and development in the unfortunately termed Boys Toys section, before becoming Category Development Head of Boys, Girls Toys and Creative Play sections for Hasbro Europe!

How does this relate to our favourite robotic friends? Couzens has been in charge of action figure and toy development for a sizable chunk of their first golden age, and has working knowledge of most of the late 80s through mid 90s in those categories, including Transformers, G.I. Joe, and Action Man. During his time on the franchise, several Japanese releases saw their release in European markets, including the likes of Overlord, the Motorvators, and the Energon figures that North American audiences knew as Powermasters - and what has come to be known as Generation 1.5 among fans and collectors.

Andy Couzens will be attending the convention all weekend, revealing what he can from old toy design lore, discussing bringing Transformers to (plastic) life, and how much the industry has changed during his time! We look forward to welcoming him and all of you to TFNation 2020.  This will be Andy's first ever convention appearance.

Stay tuned for more updates!

If you want to ensure you receive all announcements, join our mailing list at https://tfnation.com.

https://tfnation.com/blog/2020/A%20Generation%20and%20a%20Half

For the eleventh time C.O.N.S. will open its doors for you!

On 8th of September 2019 C.O.N.S. will open its doors in Kolpinghaus/Josefshaus, Ostring 33, in 41749 Viersen-Süchteln at 11 am.

There will be many dealers selling various Transformers from old to new. In addition we prepared a fun program for you and we will hold various contests live at C.O.N.S. with the chance to win some awesome prices.

All information and ticket presale can be found at www.ntf-cons.de.

The special guests:

We introduce to you our Special Guest for C.O.N.S. XI. This year Frederic Pham Chuong, from france, makes his return to C.O.N.S. Currently he works for 3rd Party Company Mastermind Creations as comic artist.

Jack Lawrence will make a return to germany for C.O.N.S. XI. The lovely comic book artist from england always brings good mood with him. You can see him live, ask about his work and have your favorite character drawn by him.

On 8th of september 2019 one man must not be missed. John-Paul Bove will return to C.O.N.S. for the sixth time. By now he has become part of C.O.N.S. family and we are really looking forward to welcoming him again. He always is looking forward to meet his fans and will answer all their questions. Also you can purchase his works at C.O.N.S. XI.

The contests:

You like playing cards? You like playing the new Transformers Trading Card Game? Than C.O.N.S. XI on 8th of September 2019 is the right place for you. Not only can you get starter decks at C.O.N.S. you can also play the game at our convention. Tables will be set aside for everyone interested in trying the game or simply playing a few rounds with his friends and new opponents.

We hope you will have a lot of fun playing the Transformers Trading Card at C.O.N.S. XI.

The popular Cosplay Contest may not be missing.

Each visitor of C.O.N.S. XI can participate in our Transformers Quiz.

The Program of C.O.N.S. XI:

10:30 am - Admittance for the participants of the Cosplay Contest

11:00 am - General admittance

11:15 am - Official welcome

11:30 am - Cosplayers model show on stage

12:00 pm - Comic Artists Frederic Pham Chuong, John-Paul Bove & Jack Lawrence Presentation & Interview

01:30 pm - Teutonicons Podcast Live on the C.O.N.S.

02:00 pm - 1st Raffle

03:00 pm - Live Review with Reyjin on stage

04:00 pm - Transformers Quiz sheet turn-in

04:15 pm - End of voting for the Contests

04:45 pm - Announcement of the Contest Winners

05:00 pm - 2nd Raffle & Grand Price raffling

06:00 pm - Thank Yous & Goodbyes

At C.O.N.S. XI we have many dealers for you in store offering a huge variety of Transformers from old to new. Including of course our sponsors Actionfiguren24, Gerrut Camaro and TF Robots. In addition there are Bram Bossers, Thats Cult, Ying Zhu the jewellery dealer, the team of Velsercon and Transformers Universe with our announcer Philister. That is not all by far. There is still TeleToys from the Netherlands and many more Transformers Dealers.

We are looking forward to the 8th of September and hope to great many guests to C.O.N.S. XI.

Source and all Infos: www.ntf-cons.de & www.ntf-archive.de

C.O.N.S. X ! The Anniversary !

The 10 year anniversary of the German Transformers Fan Convention will be on 2nd of september 2018.

C.O.N.S. X will be opening at 11 pm and will start full speed ahead. And who wants to join us can now preorder his ticket for C.O.N.S. X at Kolpinghaus/Josefshaus in Viersen-Süchteln at Ostring 33. On our homepage www.ntf-cons.de you will find all new information as well as our ticket hotline.

Of course the popular cosplay contest will be held for the 10th anniversary of C.O.N.S. Each visitor of C.O.N.S. X can participate in our Transformers Quiz.

At our ten year anniversay of C.O.N.S. we have many dealers for you in store offering a huge variety of Transformers from old to new. Including of course our sponsors Actionfiguren24, Gerrut Camaro and TF Robots. In addition there are Bram Bossers, Thats Cult, Ying Zhu the jewellery dealer, the team of Verlsercon from the Netherlands and Transformers Universe with our announcer Philister. That is not all by far. There is still TeleToys from the Netherlands and many more Transformers Dealers.

IDW Artist Jack Lawrence will make a return to C.O.N.S. He still works on IDW's Transfomers Lost Light and surely will have lots of news about the book.

And one guest must not be missing. One man who has become like inventory of C.O.N.S. We are talking about none other than IDW Colorist John-Paul Bove!

Our sponsor Actionfiguren24 will donate the main price to our raffle of C.O.N.S. X at 2nd of September 2018. It is Planet X - PX- 11 Set A plus B.

You always wonderd how to make a cosplay? You want to know which material to use? Or which cosplay suits you best?

All these questions and many more will be answered on the 2nd of september 2018 at C.O.N.S. X. In a small workshop about cosplay "Chaoszrael" will show you how it's done and answer you questions. She will show you how to find a cosplay, first steps in creating a cosplay, which tools to use and how to make a finished cosplay.

Be there and learn how to make your own cosplay on 2nd of september 2018.

C.O.N.S. X - The Program:

10:30 am - Admittance for the participants of the Cosplay Contest

11:00 am - General admittance

11:15 am - Official welcome

11:30 am - Cosplayers model show on stage

12:00 pm - Chaozrael´s Cosplay Workshop

12:30 pm - IDW Artists John-Paul Bove & Jack Lawrence Presentation & Interview

01:30 pm - Teutonicons Podcast Live on the C.O.N.S.

02:00 pm - 1st Raffle

03:00 pm - Live Review with Reyjin on stage

04:00 pm - Transformers Quiz sheet turn-in

04:15 pm - End of voting for the Contests

04:45 pm - Announcement of the Contest Winners

05:00 pm - 2nd Raffle & Star Price raffling

06:00 pm - Thank Yous & Goodbyes

We are looking forward to greeting everyone at C.O.N.S. X and hope that our visitors will be able to make a good haul.

Source: www.ntf-cons.de

Whilst neither of us could make SDCC 2018 we wanted to link you to those all important galleries showing various toys and figures from the event so lets get started.

TFW2005 Coverage

Cyberverse

Wal*Mart G1 Reissue

MPM Ironhide

Generations / Power of the Primes 2018

Studio Series Starscream

Bumblebee Movie

Seibertron.com Coverage

War for Cybertron

Bumblebee Movie Merch

RescueBots

Wal*Mart G1 Reissues

MPM Ironhide

Cyberverse

Power of the Primes

Bumblebee Movie

ToyArk - General toys

SDCC 2018 Gallery – Storm Mortal Kombat, Tekken 7, Street Fighter, Injustice, and King of Fighters
SDCC 2018 Gallery – McFarlane Toys Strangers Things, Star Trek, Destiny and More
SDCC 2018 Gallery – King Kong, Mez Itz and More
SDCC 2018 Gallery – Mezco One:12 The Warriors, Marvel, DC and More
SDCC 2018 Gallery – DC Collectibles Action Figures
SDCC 2018 Gallery – Mondo Statues, Mondoids, Games and More
SDCC 2018 Gallery – Mondo Figures – MOTU, God of War, Batman, TMNT and More
SDCC 2018 Gallery – Mondo Figures – MOTU, God of War, Batman, TMNT and More
SDCC 2018 – NECA God of War, Crash and More Video Game Figures
SDCC 2018 – NECA TMNT, Laika, and More SDCC 2018 – NECA Mego Style – Golden Girls, Karate Kid, Ace Ventura and More
SDCC 2018 – NECA Godzilla, Terminator, Horror – Halloween Teased
SDCC 2018 – NECA Aliens and Predator Display
SDCC 2018 Gallery – Hasbro Star Wars Preview Night Display
SDCC 2018 Gallery – Hasbro Other Marvel Preview Night Display
SDCC 2018 Gallery – Hasbro Marvel Legends Preview Night Display
SDCC 2018 – DC Collectibles Reveals – Press Release
SDCC 2018 Gallery – Preview Night Dragon Ball North American Tour Event – Bandai, Banpresto and More
SDCC 2018 Gallery – Preview Night Dragon Ball North American Tour Event – SH Figuarts

Figures.com

Blog

Twitter

#SDCC

#SDCC18

Toy News International

Coverage

Instagram

#SDCC

#SDCC2018

Wizards of the Coast have issued the following press release regarding the launch of a Transformers trading card game.

TRANSFORMERS TRADING CARDGAME

IS MORE THAN MEETS THE EYE

TRANSFORMERS TCG from Hasbro and Wizards of the Coast to Launch Later in 2018; Fans to Get Sneak Peek with Convention Edition Item at San Diego Comic-Con and Gen Con

PAWTUCKET, RI AND RENTON, WA–JULY 10, 2018 –Hasbro, Inc., a global play and entertainment company, and Wizards of the Coast,a subsidiary of Hasbro and the publishers of the seminal trading card game Magic: The Gathering, provided more details today  about a trading card game inspired by Hasbro’s iconic TRANSFORMERS franchise: the TRANSFORMERS Trading Card Game. Designed for players ages 8 and up, the TRANSFORMERS Trading Card Game will be available for purchase in the United States and certain other markets later in 2018.

The TRANSFORMERS Trading Card Game is a fast, easy-to-learn action battling card game designed for two players. Players build a team of TRANSFORMERS character cards and power them up with a customizable deck of battle cards. TRANSFORMERS character cards are huge – character cards in the AUTOBOTS Starter Set and Booster Packs are twice the size of standard playing cards, and can be flipped from bot mode to alt mode and back – and feature premium printing treatment on one of their sides. The deck of battle cards features Action and Upgrade cards to enhance TRANSFORMERS character cards.

“The TCG format lets us pull TRANSFORMERS characters from across the brand’s massive history. From Bumblebee to Sunstorm – the game is digging deep into the TRANSFORMERS lore,” said Drew Nolosco, TRANSFORMERS Trading Card Game Brand Manager. “We can even focus on different aspects of the same character. Optimus Prime, for example, is immensely powerful in combat, but he’s also a master tactician. The Transformers TCG will let players explore the characters’ depth through engaging and tactical gameplay.”

At launch, TRANSFORMERS fans can look forward to the following:

·       AUTOBOTS Starter Set – The AUTOBOTS Starter Set contains cards for two players to begin gameplay, and features OPTIMUS PRIME, BUMBLEBEE, IRONHIDE and RED ALERT character cards. It will be available for purchase at retailers in the United States beginning on Sept. 28, 2018, and in certain other markets later in 2018.

·       TRANSFORMERS Trading Card Game Booster Packs – Players can add to their character card teams and battle card decks for full gameplay with Booster Packs. Each Booster Pack contains 1 TRANSFORMERS character card and 7 battle cards from a pool of 40 character cards and 81 battle cards. Booster Packs will be sold separately and available for purchase at retailers in the United States beginning on Sept. 28, 2018, and in certain other markets later in 2018.

Fans can get a first look at four cards for the TRANSFORMERS Trading Card Game in July with the TRANSFORMERS Trading Card Game Convention Edition. Limited quantities will be available for purchase at Comic-Con International 2018 in San Diego, Gen Con 2018 in Indianapolis and through the Hasbro Toy Shop at HasbroToyShop.com, where available, after the conventions. The TRANSFORMERS Trading Card Game Convention Edition contains two TRANSFORMERS character cards (CLIFFJUMPER – RENEGADE WARRIOR and SLIPSTREAM – STRATEGIC SEEKER) and two battle cards (All-Out Attack and Tandem Targeting System) not available in the AUTOBOTS Starter Set or the TRANSFORMERS Trading Card Game Booster Packs.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

ABOUT WIZARDS OF THE COAST

Wizards of the Coast LLC, a subsidiary of Hasbro, Inc. (NASDAQ:HAS), is the leader in entertaining the lifestyle gamer. Wizards’ players and fans are members of a global community bound together by their love of both digital gaming and in-person play. The company brings to market a range of gaming experiences under powerful brand names such as MAGIC: THE GATHERING, DUNGEONS & DRAGONS, and AVALON HILL. For more information about our world-renowned brands, visit the Wizards of the Coast web site at www.wizards.com.

Longtime Hasbro Transformers team member Aaron Archer has been announced as the 12th guest for TFNation 2018 which takes place August 17th-19th at the Hilton Birmingham Metropole in Birmingham England.

You can view the full press release below and purchase your tickets over at tfnation.com

Hasbro announced yesterday via press release that they have reached an agreement with Saban to purchase Saban’s Power Rangers and several other entertainment brands, including My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives and others, in a combination of cash and stock valued at $522 million. The first set of products from Hasbro will be available in spring 2019.

Hasbro, Enjoy the Ride Records and Sony Music/Legacy Recordings Present the First Official Release of the Transformers Original Television Series Score on Collector’s Edition Vinyl on March 9 

With 40 Tracks, Soundtrack is Available for the First Time in Any Format and

Presented In Three Colored Vinyl SKUs

BURBANK, Calif. – March 6, 2018 – Hasbro, Inc. (NASDAQ: HAS), Enjoy The Ride Records and Sony Music/Legacy Recordings announced today the release of Hasbro Studios Presents ’80s TV Classics: Music from The Transformers on vinyl in three different color variants, available at select retailers Friday, March 9.  This is the first official release of the score in any format and includes the iconic opening theme song and more than 45 minutes of unreleased music by composers Robert J. Walsh, Johnny Douglas, Anne Bryant and Ford Kinder.  The album features music from seasons 1-3 of “The Transformers” animated series which debuted in 1984.

“We’re very excited to share with fans of all ages the classic original score from the animated show that helped launch the Transformers universe,” said Stephen Davis, Chief Content Officer for Hasbro. “Legacy has created an incredible, unique product that fans will love and that is truly More than Meets the Eye!”

Hasbro Studios Presents ’80s TV Classics: Music from The Transformers features a mix of orchestral and ‘80s inspired synth tracks which have been remastered from the original tapes by Walsh himself.  The unique collector’s edition albums feature original artwork including Japanese Catalog artwork from 1985 and will be available in three different retail exclusive vinyl colorways (each sold separately) corresponding with fan favorite characters Optimus Prime (Blue and Red Stripe With Gray Splatter), Bumblebee (Black and Yellow Stripe) and Megatron (Gray with Purple Splatter).

The Hasbro Studios Presents ’80s TV Classics: Music from The Transformers will be available for $18.99, with the Optimus Prime and Megatron variants available through EnjoyTheRideRecords.com and the Bumblebee variant available exclusively through ThinkGeek.com. 

Track Listing:

Side A

1.     Opening Theme Song

2.     Life

3.     Cybertron Sorrow

4.     The Bridge to Iacon

5.     Unwelcoming Committee

6.     Prepare

7.     Attack! Attack!

8.     Decepticon Drama

9.     Explore! Repair!

10.   Facing Disaster

11.   Ominous Discovery

12.   Elements of Danger

13.   Something’s Wrong

14.   Overcoming the Unstoppable

15.   No More Worries

16.   Unyielding

17.   Heavy Mettle

18.   Man and Machine

19.   Matters and Antimatters

20.   Battle Fearlessly

21.   Ancient Legends

22.   The March of War

Side B

1.     Roll For Home

2.     The Glimmer of Hope

3.     Earth to Cybertron

4.     Into the Jaws of Death

5.     Doomed Together

6.     The Wrong Readings Mean the Right Doom

7.     Transformers Medley

8.     Mad Planet

9.     Conflict on Cassette

10.   Pastoral Tranquility

11.   From the Secret Files of Teletraan II

12.   Separation Anxiety

13.   Synthesized Magic

14.   Sinister

15.   Uneasy Advances

16.   Epic Struggles

17.   Mysterious Airs

18.   Waking Nightmare

Since their launch in 1984, Transformers has grown to be one of the world’s most recognizable and successful toy and entertainment brands. Driven by compelling characters and a rich storyline, Transformers revolutionized children’s entertainment as one of the first properties to produce a successful toy line, comic book, TV series and animated film.  With more than 30 years of history, thousands of unique Transformers robots have been introduced through toy lines, animated TV series, comic books and animated and live-action feature films.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Enjoy The Ride Records

Enjoy The Ride Records is a Long Island based record label, specializing in cult following reissues throughout a variety of genres. Enjoy The Ride Records works with a group of diverse licensing partners throughout the entertainment industry to help create and reissue albums in a unique, limited release format since 2008. 

About Legacy Recordings

Legacy Recordings, the catalog division of Sony Music Entertainment, is home to the world’s foremost library of historically significant commercial recordings, a peerless collection of works by the most significant musical artists of the 19th, 20th and 21st centuries. Across a variety of platforms, the label has revolutionized the catalog market, offering contemporary music fans access to thousands of meticulously restored and remastered archival titles representing virtually every musical genre including popular, rock, jazz, blues, R&B, folk, country, gospel, Broadway musicals, movie soundtracks, rap/hip-hop, world music, classical, comedy and more.

Founded in 1990 by CBS Records (rebranded Sony Music in 1991), Legacy has expanded on its original mission (preserving and reissuing back catalogs of Columbia Records, Epic Records and associated CBS labels) to provide new and innovative avenues for artist and repertoire exposure including Grammy winning curated retrospectives, social media campaigns, Oscar winning soundtracks, new talent signings and groundbreaking campaigns for established artists and catalog projects.

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Century Media, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Disruptor Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, House of Iona Records, Insanity Records, Kemosabe Records, Legacy Recordings, Masterworks, Masterworks Broadway, Ministry of Sound Recordings, Monument Records, OKeh, Polo Grounds Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music and Verity Records. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Hasbro has issued a new press release announcing their events, and pricing for those events, as well as their updated panel schedule which includes items for both fans of Transformers and G.I.Joe.  

The events cost $200 + tax ontop of your entry price with the Transformers and G.I Joe panels clashing so fans of both franchises, such as this website, would have to choose.

The panels are including in the ticket price and are:

Friday

12:30pm - 1:15pm - IDW - Transformers Comics: How Artist and Writers Bring Story To Life - 

1:30pm - 2:15pm - Creating the World of G.I. Joe Characters - A look at the characters and creation process, moderated by Dan Klingensmith

2:30pm - 3:15pm - From Unicron to Megatron - Explore the Villains of Transformers. Hosted by the brand team this panel will dive into the evil robots within the TF Universe

3:30pm - 4:15pm - Creating the World of G.I. Joe Vehicles & Playsets - A look at the vehicles and playsets of G.I Joe including never-seen-before concepts, moderated by Dan Klingersmith

5:30pm - 6:15pm - More Than Meets The Eye - A behind the scenes look at the Transformers toy line, sneak peak at upcoming product hosted by the Transformers brand team.

Saturday

12pm - 12:45pm - Peter and Frank Sound Off: The voices of Optimus Prime and Megatron - A panel with Frank and Peter talking about their work and their memories

1pm - 1:45pm - IDW - Transformers Comics: How Artist and Writers Bring Story To Life - 

You can read the full event list below.

Hasbro Rolls Out All-Star Lineup for First-Ever HASCON FANmily™ Event Sept 8 – 10

Just Announced: Panels, Meet & Greets and Autograph Sessions with Entertainment Icons James Gunn, Stan Bush and Special Performance from Multi-Platinum Singer-Songwriter Daya to join already announced line up of Stan Lee, Dude Perfect, Lorenzo di Bonaventura, Peter Cullen and Frank Welker.

New Ticket VIP Packages available offering exclusive access and opportunities

PAWTUCKET, R.I.–(BUSINESS WIRE)–Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, unveiled additional programming details and VIP ticket packages for the first-ever HASCON FANmily event. Happening September 8 – 10, 2017 at the Rhode Island Convention Center and Dunkin’ Donuts Center in Providence, Rhode Island, HASCON will bring Hasbro’s most iconic brands to life.

Joining the previously announced all-star line-up is James Gunn (writer and director, GUARDIANS OF THE GALAXY VOL. 1 and 2) and musician Stan Bush (singer, “The Touch” from TRANSFORMERS: THE MOVIE). HASCON will also feature a headlining performance and meet and greet from Multi-Platinum GRAMMY® Award-Winning singer-songwriter Daya and an interactive sing-along with Sesame Street’s beloved Muppets Elmo and Abby Cadabby.

Previously announced talent includes appearances by Dude Perfect, Stan Lee (Marvel Comics Legend), Lorenzo di Bonaventura (Producer of all the TRANSFORMERS films, as well as G.I. JOE: The Rise of Cobra and G.I. JOE: Retaliation); Peter Cullen and Frank Welker (original TRANSFORMERS voice talent); Andrea Libman and Cathy Weseluck (voice talent of MY LITTLE PONY: FRIENDSHIP IS MAGIC and MY LITTLE PONY: THE MOVIE); and “Chewbacca Mom,” Candace Payne.

This unique event will bring Hasbro’s most iconic brands to life like never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE and exceptional partner brands such as BEYBLADE, DREAMWORKS TROLLS and SESAME STREET. Fans will get a peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series, including Hasbro’s TRANSFORMERS: RESCUE BOTS, LITTLEST PET SHOP and MY LITTLE PONY: FRIENDSHIP IS MAGIC as seen on Hasbro’s joint-venture television network Discovery Family.

In addition, there will be activities inspired by several iconic Disney properties, including Disney Princess, Frozen, Elena of Avalor, Moana and Descendants 2, as well as Star Wars and Marvel’s Avengers, Spider-Man and Guardians of the Galaxy. From movie props and costumes on display, to hands-on fun through art tutorials and more, these areas will be can’t-miss destinations during the show.

IDW Publishing’s Artist Alley will feature appearances from some of the industry’s most recognized comic illustrators, artists, and designers plus unique HASCON merchandise available for purchase. Ultra PRO, the leading brand of accessories for tabletop gaming, sports memorabilia and pop culture collectibles is the supporting provider of Magic: The Gathering and Dungeons & Dragons activities, providing HASCON guests exclusive access to custom Magic: The Gathering event prizes and HASCON exclusive playmats, plush dice, deck boxes and learn-to-play participation gifts.

General Admission ticket holders will be treated to an exciting array of activities including: interactive brand experiences, panel discussions, meet and greets, musical guest performances, cosplay activities, a Hasbro passport tour and scavenger hunt, larger-than-life Hasbro games, a HASCON commemorative program and an opportunity to audition for Hasbro television commercials.

Just unveiled HASCON VIP packages will offer fans access to all General Admission activities, as well as special VIP 1 hour early access to the show floor to shop for a chance to buy HASCON exclusive product from My Little Pony, Transformers, Dungeons and Dragons as well as multi-convention exclusives from Star Wars, Marvel and Magic The Gathering.* VIP’s will also receive a Hasbro goodie bag, access to the VIP lounge and an exclusive behind the scenes tour of Hasbro headquarters, in addition to one of the following exclusive events:

• Transformers Hall of Fame Dinner – Friday 6:30 pm
  Be part of the first ever HASCON Transformers Hall of Fame dinner and induction ceremony with a surprise guest. Enjoy a sit-down dinner and experience an exclusive live performance from Stan Bush, a welcome with Peter Cullen and Frank Welker, and a sneak preview of select 2018 Transformers toys shared by the Transformers design and brand teams.

• My Little Pony Mane Event: Hall of Our FANmily Dinner – Friday 6:30 pm
  Enter the world of Equestria at the first-ever My Little Pony HOOF (Hall of Our FANmily) Dinner and Induction Ceremony. The HOOF inductees will include special guests and surprise honorees who have left their hoofprint on the brand.

• G.I. Joe Legends Dinner – Friday 6:30 pm
  Join co-emcees and G.I. Joe authors Derryl DePriest and Dan Klingensmith for an intimate and entertaining evening event featuring one of the greatest gatherings of G.I. Joe Legends ever assembled! As we celebrate the 35th Anniversary of the launch of the G.I. Joe: A Real American Hero line, enjoy a sit-down dinner, meet and mingle with Legends and listen to them discuss their experiences on G.I. Joe.

• Stories with Stan – Saturday 11:30 am
  This is your chance to sit down with Stan Lee, a true comic book legend! As one of this generation’s greatest storytellers, Stan will share his tales to astonish about the creation of pop culture icons including Spider-Man, The Incredible Hulk, Iron Man, Thor, the X-Men and many more – EXCELSIOR! Stories with Stan attendees are guaranteed to receive a pre-signed autograph poster from Stan Lee commemorating his HASCON visit and a surprise gift. Lunch will be served.

• Transformers: The Last Knight Movie Event
  Join celebrities and producers, including Lorenzo di Bonaventura and Brian Goldner, from Transformers: The Last Knight to celebrate the home entertainment release and view special Bonus Footage. Enjoy light refreshments and a special video message from a surprise celebrity.

• My Little Pony: The Movie Sneak Peek – Saturday 6:15 pm
  Be one of the first to catch a sneak peek of the upcoming My Little Pony: The Movie. Listen to film discussions with Head Storyteller Megan McCarthy and participate in a Q&A session with surprise celebrity talent, enjoy light refreshments, and enter a raffle for a chance to win My Little Pony merchandise.

General Admission ticketholders can also purchase special access to select HASCON VIP events as “ticket add-ons” through the HASCON website. These “add ons” include the above events as well as a special meet and greet with the Dudes, which includes an exclusive sneak peek of the Dude Perfect signature Bow video before it’s revealed, an autographed NERF Dude Perfect football, selfies and more!

To purchase General Admission and VIP tickets, view complete package details and stay up to date on all the latest information on HASCON 2017, please visit http://hascon.hasbro.com

The inaugural HASCON FANmily™ event is presented in part by IDW Publishing, Ultra PRO and Discovery Family.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of
Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
© Hiro Morita, BBBProject, TV TOKYO. © 2017 Sesame Workshop. All Rights Reserved.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

© 2017 Hasbro, Inc. All Rights Reserved.

*Limited quantities available on HasbroToyShop.com after HASCON.

Hasbro have confirmed, via Facebook, that HASCON shall feature exclusive product that will also be available in limited quantities after the show at HasbroToyShop.com

Hasbro have opened up ticket sales for their first Hasbro Convention along with announcing the iniital guest line-up and schedule of events. You can view the full press release below with the main details being summarised as:

• General Entry Ticket Prices; all prices exclude taxes
• Adult Tickets (16+) are $60 for 1-day or $165 for 3-days
• Youth (3-15) are $30 a day or $75 for 3-days
• Youth (0-2) are free for both single and 3-days
• VIP Packages all prices exclude tax
• Super Fan (3-day) - $600
• Super Star Youth - $200
• Super Fan Magic: The Gathering - $600. Includes three exclusive cards.
• Super Fan Dungeons & Dragons - $600
• VIP Packages include:
• VIP Seating (Limited to 50 seats, must arrive 40 minutes before the panel)
• Evening Activity (Movie Screenings, Hall of Fame Dinnerrs, Toy and Game Behind the scenes)
• Reserved Theater seating
• Goodie Bag
• Green Screen
• Exhibitors
  • Artist Table - $350 includes 8ft table, 2 chairs, two passes, listing on website
  • Basic Booth - $1,000 - 10x10 booth, 6ft table, 2 chairs, 4 badges
  • Deluxe Booth - $2,500 - 20x10 booth, 6ft table, 2x chairs, 6x badges
  • Preimum Booth - $5,000 - 40x10 booth, 2x 6ft tables, 4 chairs, 10x badges

The schedule of events is currently:

• Sept 8th
• 10am Magic: The Gathering Play Events
• 10am Dungeons & Dragons Play Events
• 11am Main show & brand worlds open
• 11am: Multiple Panel Sessions start
• Also celebrity appearances, costumed characters, meet Hasbro designers, engineers & writers
• Sept 9th
• 10am Magic: The Gathering Play Events
• 10am Dungeons & Dragons Play Events
• 9am Main show & brand worlds open
• 9am: Multiple Panel Sessions start
• Also celebrity appearances, costumed characters, meet Hasbro designers, engineers & writers
• Sept 10th
  • 10am Magic: The Gathering Play Events
  • 10am Dungeons & Dragons Play Events
  • 9am Main show & brand worlds open
  • 9am: Multiple Panel Sessions start
  • Also celebrity appearances, costumed characters, meet Hasbro designers, engineers & writers

The guest line-up is currently:

• Stan Lee
• Peter Cullen
• Frank Welker
• Andrea Libman
• Dude Perfect
• Mark Rosewater
• Meghan McCarthy
• Mark Boudreaux
• Cathy Weseluck
• Candace Payne
• John Warden
• Derryl DePriest

Press Release:

PAWTUCKET, R.I. -- May 22, 2017 – Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, officially opened ticket sales for the first-ever HASCON FANmily™ event, which will take place in Providence at the Rhode Island Convention Center and Dunkin’ Donuts Center from September 8-10, 2017. Hasbro fans and families from around the globe can purchase single day tickets or three-day tickets for the convention, with VIP packages available for super-fans and the most enthusiastic collectors. 

Today Hasbro also revealed the first round of talent appearances, panels and brand experiences set to take place during HASCON 2017. Appearances and meet & greets will be available with some of the biggest names from Hasbro, including DUDE PERFECT, Lorenzo Di Bonaventura (Producer of all the TRANSFORMERS films, as well as G.I. JOE: The Rise of Cobra and G.I. JOE: Retaliation); Stan Lee (Marvel Comics Legend); Peter Cullen and Frank Welker (original TRANSFORMERS voice talent); Andrea Libman and Cathy Weseluck (voice talent of MY LITTLE PONY: FRIENDSHIP IS MAGIC and MY LITTLE PONY: THE MOVIE), “Chewbacca Mom”, Candace Payne and more. 

This unique event will bring Hasbro’s most iconic brands to life like never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE, and exceptional partner brands such as BEYBLADE, DREAMWORKS TROLLS and SESAME STREET. Fans will get a peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series.

Attendees will be immersed in hands-on, interactive experiences with oversized games such as PIE FACE and TOILET TROUBLE from HASBRO GAMING, photo opportunities with SESAME STREET and TROLLS costumed characters, epic BEYBLADE battles, a PLAY-DOH creation zone and the MY LITTLE PONY magical world of Equestria. FANmilies will be able to take photos with props from Hasbro’s movies and step into a custom-built NERF battle arena, maybe even with the guys from DUDE PERFECT. HASCON will also host MAGIC: THE GATHERING gameplay featuring an exclusive preview of the upcoming Iconic Masters card set. Youth fans, ages 3-15, have the opportunity to audition for Hasbro commercials and voice talent on our animated series. Fans also can purchase exclusive* Hasbro toys and merchandise including new TRANSFORMERS products. 

In addition, there will be activities inspired by several iconic Disney properties, including Disney Princess, Frozen, Elena of Avalor, Moana and Descendants 2, as well as Star Wars and Marvel’s Avengers, Spider-Man and Guardians of the Galaxy. From movie props and costumes on display, to hands-on fun through art tutorials and more, these areas will be can’t-miss destinations during the show.

“Hasbro constantly strives for new ways to bring our storytelling to life and offer fans greater access to our brands, and HASCON is designed to bring attendees closer to Hasbro’s biggest properties than ever before,” said John Frascotti, President of Hasbro. “We are assembling the ultimate fan celebration, with three days of marquee talent, interactive activities, immersive experiences, game events, panel discussions, VIP events and much more. We’re set to deliver an unforgettable experience for fans and families alike.” 

HASCON tickets are on-sale now. Single day tickets are available for $30 for youth (ages 3-15) and $60 for adults (ages 16+). Three-Day tickets range from $75 for youth (ages 3-15) to $165 for adults (ages 16+). VIP packages are also available for super-fans and the most enthusiastic collectors starting at $200 for youth (ages 3 – 15) and $600 for adults (ages 16+), plus taxes. To purchase tickets and stay up to date on all the latest information on HASCON 2017, please visit http://hascon.hasbro.com 

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
© Hiro Morita, BBBProject, TV TOKYO. © 2017 Sesame Workshop. All Rights Reserved.

About Hasbro 
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.

Crystal Flynn
Hasbro, Inc.
Crystal.Flynn@hasbro.com
401-727-5129

*Limited quantities available on HasbroToyShop.com after HASCON.

CBR are reporting that Mairghread Scott and David Rodriguez will be writing the next Hasbro Universe cross-over arch called FIRST STRIKE which focuses on Cobra, led by Baron Ironblood, deciding to directly target the Transformers. The artwork shall be provided by Max Dunbar withissues solicited as coming out from September.

IDW Publishing has a new Hasbro crossover on the way, and it doesn’t sound like good news for the Transformers.

CBR has the first details on “First Strike,” announced Thursday at the Diamond Retailer Summit in Chicago. The story starts with two issues in August, from the writing team of IDW Transformers vet Mairghread Scott & David Rodriguez (Narrative Director at Vicarious Visions, the game company best known for the “Skylanders” franchise) and artist Max Dunbar, recently of IDW’s “Micronauts” series.

Following 2016’s “Revolution” event — which saw IDW’s licensed Hasbro properties united in one shared universe — “First Strike” picks up with Earth about to join the Cybertronian Council of Worlds. That peaceful event is interrupted by Cobra, as Baron Ironblood — historically the British counterpart to Cobra Commander — has targeted all Cybertronians for termination, putting the Transformers in serious jeopardy. The G.I. Joes, led by Scarlett, and the Autobots, led by Optimus Prime, stand in the way in the face of extinction — enlisting help along the way from, apparently, an unlikely ally in the form of Soundwave of the Decepticons.

While this certainly sounds like the comic book equivalent of a blockbuster summer movie, Scott said it’s also a “deeply personal character story.”

“One man attempts to dominate, one woman stands against him,” Scott said in a statement to CBR. “Watch as Scarlett leads her G.I. Joes on a daring mission to save all of Cybertron from their gravest threat yet. ‘First Strike’ is a fast-paced, hard-hitting, and deeply personal character story set against the backdrop of intergalactic war with all the giant robots, cyborg ninjas, and massive explosions you could ask for.”

IDW Publishing Editor-in-Chief David Hedgecock described “First Strike” as the natural progression from what the company started in “Revolution.”

“In ‘Revolution,’ we united our Hasbro comic book titles into one shared universe,” Hedgecock said. “In ‘First Strike,’ we see what it’s like to live in the shadows of a massively powerful, ancient, alien race that has been warring with itself for millions of years and, in doing so, has brought death and destruction to every planet it has touched.”

“What, if anything, can one man do to save his planet? What depths will he go to in order to save mankind? How do you destroy all the Transformers?”

True to the “Revolution” spirit, it won’t just be Transformers and G.I. Joe getting involved in “First Strike” — the M.AS.K. team will also be involved.

“‘First Strike’ is your childhood toy box exploding onto the [comic] page: the Transformers, G.I. Joe, and M.A.S.K. teams brought together, each of them positioned on different sides of this planet-spanning conflict,” Rodriguez said in a statement. “Sometimes the groups will line up along expected party lines, but other times, you’ll see them being torn apart from the inside, as they are forced to face the impossible concept of one human man declaring war against Cybertron and then being really good at it.”

“First Strike” will run for three months, with six issues planned to ship on a twice-monthly schedule. Tie-ins to the event will be revealed at a later date. Covers for each issue will be illustrated by “Batman/Teenage Mutant Ninja Turtles” artist Freddie E. Williams II, along with multiple variants.

Hasbro have issued a series of press releases and images showing the product that they announced at the US Toy Fair. you can read the press releases below and view the products after the jump

TRANSFORMERS: THE LAST KNIGHT 2017 PRODUCT INFORMATION

TRANSFORMERS: THE LAST KNIGHT line features all the most iconic AUTOBOTS and DECEPTICONS from the film anddelivers multiple ways to play! The kid-focused Turbo Changer line gets into the action fast with quick/clever changing between modes. Our older boy/fan-focused Premier Edition line includes movie inspired details and complex conversions. We are also introducing fun ways to play including a robot RC item that celebrates the big personality of our newest friend AUTOBOT SQWEEKS as well as our new ALLSPARK TECH line that puts the power to bring life to our Transformers characters in our consumers’ hands!

New TRANSFORMERS: THE LAST KNIGHT products for Spring 2017 include:

TRANSFORMERS: THE LAST KNIGHT TINY TURBO CHANGERS Assortment
(Ages 5 years & up/Approx. Retail Price: $2.99/Available: Spring 2017)

The explosive TRANSFORMERS saga continues with TRANSFORMERS: THE LAST KNIGHT. With the fate of Earth at stake, new heroes must rise in an epic struggle to forge a future for all. Join the action with this TINY TURBO CHANGERS collection. Each figure converts in one to three easy steps! Choose from AUTOBOT and DECEPTICON characters like BUMBLEBEE, CROSSHAIRS, GRIMLOCK, HOUND, OPTIMUS PRIME, BARRICADE, AUTOBOT DRIFT, MEGATRON and AUTOBOT SQWEEKS. Each sold separately. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT LEGION CLASS FIGURES Assortment
(Ages 6 years & up/Approx. Retail Price: $6.99/Available: Spring 2017)

The new TRANSFORMERS: THE LAST KNIGHT movie is an explosive battle featuring new heroes battling in an epic struggle to forge a future for all, and these Legion Class figures allow kids to unite with some of the powerful warriors from the movie. The 3-inch-scale figures feature classic conversion between modes, basic articulation and movieinspired detail. The TRANSFORMERS: THE LAST KNIGHT LEGION CLASS FIGURE assortment features a variety of Autobot heroes and Decepticon villains, including OPTIMUS PRIME, BUMBLEBEE, GRIMLOCK, BARRICADE, MEGATRON, CROSSHAIRS, AUTOBOT DRIFT and more. Each figure is sold separately. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT 1-STEP TURBO CHANGER FIGURES Assortment
(Ages 5 and up/Approx. Retail Price: $9.99/Available: Spring 2017)

Explore the action like the new TRANSFORMERS: THE LAST KNIGHT movie with this assortment of TRANSFORMERS: THE LAST KNIGHT 1-STEP TURBO CHANGER FIGURES. These new 4.25-inch scale figures allow kids to experience fast-paced action thanks to the Turbo Changer feature that allows bots to switch modes in one exciting step. The TRANSFORMERS: THE LAST KNIGHT 1-STEP TURBO CHANGER ASSORTMENT features a variety of Autobot heroes and Decepticon villains, such as BUMBLEBEE, OPTIMUS PRIME, BARRICADE, AUTOBOT HOUND and MEGATRON. Each figure is sold separately. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT TITAN CHANGERS Assortment
(Ages 6 years & up/Approx. Retail Price: $14.99/Available: Fall 2017)

The action in the new TRANSFORMERS: THE LAST KNIGHT movie is big, and this assortment of TRANSFORMERS: THE LAST KNIGHT TITAN CHANGERS. The big, 12-inch figures feature transitions from bot to alt mode, converting between modes in 2-5 steps. The assortment features many fan-favorite characters from the movie, including OPTIMUS PRIME, BUMBLEBEE and MEGATRON. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT — KNIGHT ARMOR TURBO CHANGER FIGURE Assortment
(Ages 6 years & up/Approx. Retail Price: $19.99/Available: Spring 2017)

In the TRANSFORMERS: THE LAST KNIGHT movie, new heroes must rise in an epic struggle to forge a future for all.  Join the action and experience the thrill of easy conversion with TRANSFORMERS: THE LAST KNIGHT — KNIGHT ARMOR TURBO CHANGER FIGURES. Fans can convert each 8-inch scale Knight Armor Turbo Changer figure between modes in one to four steps, and when the knight’s helmet flips over the figure’s head in robot mode, exciting Knight Armor is activated! The TRANSFORMERS: THE LAST KNIGHT — KNIGHT ARMOR TURBO CHANGER ASSORTMENT features a variety of fan-favorite Transformers characters, including GRIMLOCK, MEGATRON and AUTOBOT HOUND. Each figure is sold separately. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION DELUXE CLASS FIGURE Assortment
(Ages 8 years & up/Approx. Retail Price: $19.99/Available: Spring 2017)

The TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION DELUXE FIGURE assortment features a lineup of highly articulated, 5.5-inch-scale figures of fan-favorite Autobot and Decepticon characters. Offering impressive detail inspired by the movie and sophisticated conversions, the TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION DELUXE figures are the perfect way for fans to join in the epic Transformers action. Characters in this collection include BUMBLEBEE, DECEPTICON BERSERKER, DINOBOT SLASH, AUTOBOT DRIFT, AUTOBOT SQWEEKS and CROSSHAIRS. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION VOYAGER CLASS FIGURE Assortment
(Ages 8 years & up/Approx. Retail Price: $29.99/Available: Spring 2017)

The action-packed Transformers saga continues with TRANSFORMERS: THE LAST KNIGHT, and the stakes have never been higher. With the fate of Earth in the balance, new heroes must rise in an epic struggle to forge a future for all, and the TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION VOYAGER CLASS FIGURE Assortment. These Premier Edition Voyager Class figures feature complex conversions from robot to alt mode, movie accurate detail and come equipped with battle accessories. The line features some of the iconic characters from the film including GRIMLOCK, OPTIMUS PRIME and MEGATRON. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT OPTIMUS PRIME PREMIER EDITION Voice Changer Helmet
(Ages 6 years & up/Approx. Retail Price: $79.99/Available: Spring 2017)

“Autobots, we are here… and we are waiting…” These epic words from OPTIMUS PRIME have inspired millions of TRANSFORMERS fans from around the globe to join the cause and fight for the freedom of all sentient beings. Now fans can issue the AUTOBOT call to arms themselves with the TRANSFORMERS: THE LAST KNIGHT OPTIMUS PRIME Voice Changer Helmet. This Premier Edition helmet leads the charge as the debut collectible for TRANSFORMERS: THE LAST KNIGHT, allowing fans to don the helmet and change their own voice. In addition to the power commanding OPTIMUS PRIME voice feature, the helmet comes loaded with 21 button-activated TRANSFORMERS sounds and phrases using the real voice of OPTIMUS PRIME. Requires 3 AA batteries, not included. Available at most major retailers and on HasbroToyShop.com.

New TRANSFORMERS: THE LAST KNIGHT products for Fall 2017 include:

TRANSFORMERS: THE LAST KNIGHT RC AUTOBOT SQWEEKS
(Ages 5 years & up/Approx. Retail Price: $79.99/Available: Fall 2017)

Introducing AUTOBOT SQWEEKS, the newest TRANSFORMERS character from the forthcoming film, TRANSFORMERS: THE LAST KNIGHT. This small Autobot with a BIG heart rolls out to join the heroic fight to save planet Earth from the devastating Decepticons and their leader Megatron. SQWEEKS remote-controlled bot, featuring motorized motion, speech inspired by the movie and light up eyes to bring him to life. With a remote control and his giant blaster, fans will be able to instruct SQWEEKS to dance across the floor, use his blaster for battle and even talk! Requires 6 AA batteries, not included. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT ALLSPARK TECH Starter Pack Assortment
(Ages 6 years & up/Approx. Retail Price: $29.99/Available: Fall 2017)

In TRANSFORMERS: THE LAST KNIGHT, new evil rises for the fate of Earth. Thrust into the far reaches of space, OPTIMUS PRIME hurtles towards an enemy more fearsome than he has faced. The once incorruptible hero now contends with a force that could push him to his limits… With the TRANSFORMERS: THE LAST KNIGHT ALLSPARK TECH Starter Pack Assortment, fans can control the action with the ALLSPARK TECH cube. The pack includes one ALLSPARK TECH figure – insert the cube into the figure and watch and listen as it activates lights and more than 15 lights, sounds and phrases! This starter pack also comes with a USB charging cord, including what you need to launch into ALLSPARK TECH play. The Cube also powers additional ALLSPARK TECH figures. Choose from three iconic characters from the film including OPTIMUS PRIME, SHADOWSPARK OPTIMUS PRIME or SQWEEKS. Each sold separately. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT ALLSPARK TECH Figure Assortment
(Ages 6 years & up/Approx. Retail Price: $14.99/Available: Fall 2017)

It is the key to our existence, the essence of life, the source of all power. It is the ALLSPARK TECH cube. Now, the power to bring TRANSFORMERS figures to life is in kids’ hands with the cube. The ALLSPARK TECH cube is only available in the ALLSPARK TECH Starter Pack (sold separately). Insert the cube into one of the figures in the TRANSFORMERS: THE LAST KNIGHT ALLSPARK TECH Figure Assortment, and watch and listen as the figure activates with lights and more than 15 light, sounds and phrases! In the ALLSPARK TECH Figure Assortment, fans can choose from characters from TRANSFORMERS: THE LAST KNIGHT including AUTOBOT DRIFT, BARRICADE, AUTOBOT HOUND and BUMBLEBEE. Each figure converts into different modes in five easy steps. Each sold separately. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT MEGA 1-STEP TURBO CHANGER DRAGONSTORM Figure
(Ages 5 years & up/Approx. Retail Price: $79.99/Available: Fall 2017)

As colossal powers threaten the universe, an even greater force protecting freedom soars through the sky – the mighty DRAGONSTORM. Imagine unleashing the fire-breathing, three-headed dragon from TRANSFORMERS: THE LAST KNIGHT with this MEGA 1-STEP TURBO CHANGER DRAGONSTORM Figure! The figure features premium detailing and awesome, movie-inspired effects including flapping wings and more than 20 sounds and phrases. Convert the figure between knight and dragon modes in one easy step. The DRAGONSTORM figure reveals hidden symbols by shining the CYBERFIRE lights located in the dragon’s mouth directly onto all 1-step Turbo Changer figures and watch the symbols emerge. Each Turbo Changer figure sold separately. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS MASTERPIECE MOVIE SERIES Figure Assortment
(Ages 8 years & up/Approx. Retail Price: $79.99 – $99.99/Available: Fall 2017)

Get in the action with one of the figures in the MASTERPIECE MOVIE SERIES assortment, including the BUMBLEBEE MPM-3 figure. Each figure is designed with eye-catching detail and intricate articulation and converts in 33 steps. Also comes with additional accessories. Available exclusively at Toys”R”Us and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT VOICE CHANGER MASK Assortment
(Ages 5 years & up/Approx. Retail Price: $34.99/Available: Fall 2017)

In the explosive Transformers: The Last Knight movie, new forces rise in an epic struggle where the fate of Earth hangs in the balance. Join the action with Transformers: The Last Knight Voice Changer masks, featuring iconic character phrases and sound effects. The masks include movie-inspired detail and adjustable straps for a comfortable fit. Don the mask and imagine charging into battle with Autobot power or Decepticon force. The line features some fan-favorite characters including BUMBLEBEE and MEGATRON. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION LEADER CLASS Assortment
(Ages 8 years & up/Approx. Retail Price: $49.99/Available: Fall 2017)

The explosive TRANSFORMERS saga continues with TRANSFORMERS: THE LAST KNIGHT. With the fate of Earth at stake, new heroes must rise in an epic struggle to forge a future for all. Now the action is available at an even bigger scale for fans and collectors alike with Transformers: The Last Knight Premier Edition Leader Class figures. These figures stand at a 9-inch-scale with premium detail and intricate articulation. They feature movie-inspired accessories and come packed in eye-catching packaging. Premier Edition lineups include iconic movie characters featured in the movies so fans can join in the Transformers excitement. The line features iconic characters from the film including OPTIMUS PRIME and MEGATRON. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS GENERATIONS 2017 PRODUCT INFORMATION

Hasbro’s TRANSFORMERS GENERATIONS line of converting action figures features characters and expressions from throughout the more than 30 years of the TRANSFORMERS brand. In 2017, the epic PRIME WARS TRILOGY continues with the second chapter, TITANS RETURN!

The TRANSFORMERS battle explodes into uncharted territory when the TITANS RETURN! To control an ancient race of giant, city-sized warriors—Titans—the AUTOBOTS and DECEPTICONS must harness the power of TITAN MASTERS, smaller bots that give bigger bots enhanced abilities in battle. Each TITAN MASTER figure can become the head for Deluxe Class, Voyager Class, or Leader Class TRANSFORMERS GENERATIONS: TITANS RETURN figures. Plus, Leader Class and Titan Class figures can convert to city mode to serve as a base for TITAN MASTER figures!

The 2017 TRANSFORMERS GENERATIONS line from Hasbro features the following products:

TRANSFORMERS GENERATIONS TITANS RETURN LEADER Assortment
(Ages 8 years & up/Approx. Retail Price: $44.99/Available: Spring 2017)

The TRANSFORMERS battle explodes into uncharted territory when the TITANS RETURN! To control an ancient race of giant, city-sized warriors—Titans—the AUTOBOTS and DECEPTICONS must harness the power of TITAN MASTERS, smaller bots that give bigger bots enhanced abilities in battle. Each TRANSFORMERS GENERATIONS TITANS RETURN Leader Class figure comes with a TITAN MASTER figure that becomes the head of the Leader figure. When the Leader Class figure is in vehicle mode, the TITAN MASTER figure rides inside. Each TITAN MASTER figure can become the head for Deluxe Class, Voyager Class, or Leader Class TRANSFORMERS GENERATIONS TITANS RETURN figures (each sold separately). Each Leader Class figure features three modes and converts between robot, vehicle, and battle station. Battle stations can connect with Titan Class figures like FORTRESS MAXIMUS and TRYPTICON (each sold separately), to form a giant TRANSFORMERS City. Choose from DECEPTICON characters SIX SHOT and SKY SHADOW. Also includes individual accessories and collectible character card. Additional figures are each sold separately. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS GENERATIONS TITANS RETURN VOYAGER Assortment
(Ages 8 years & up/Approx. Retail Price: $24.99/Available: Spring 2017)

The TRANSFORMERS battle explodes into uncharted territory when the TITANS RETURN! To control an ancient race of giant, city-sized warriors—Titans—the AUTOBOTS and DECEPTICONS must harness the power of TITAN MASTERS, smaller bots that give bigger bots enhanced abilities in battle. Each 7-inch scale TRANSFORMERS GENERATIONS TITANS RETURN Voyager Class figure converts into 3 different modes. Each TRIPLE CHANGER figure comes with a TITAN MASTER figure that becomes the head of the Voyager Class figure. When the Voyager Class figure is in either vehicle mode, the TITAN MASTER figure rides inside. Each TITAN MASTER figure can become the head for Deluxe Class, Voyager Class, or Leader Class TRANSFORMERS GENERATIONS TITANS RETURN figures (each sold separately). Fans can choose from AUTOBOT and DECEPTICON characters like OPTIMUS PRIME, MEGATRON and BROADSIDE, unite them with other TITAN MASTER figures, and imagine they’re powering up for battle! Also includes individual accessories and collectible character card. Additional figures are each sold separately. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS GENERATIONS TITANS RETURN DELUXE Assortment
(Ages 8 years & up/Approx. Retail Price: $16.99/Available: Spring 2017)

The TRANSFORMERS battle explodes into uncharted territory when the TITANS RETURN! To control an ancient race of giant, city-sized warriors—Titans—the AUTOBOTS and DECEPTICONS must harness the power of TITAN MASTERS, smaller bots that give bigger bots enhanced abilities in battle. Each TRANSFORMERS GENERATIONS TITANS RETURN Deluxe Class figure comes with a TITAN MASTER figure that becomes the head of Deluxe Class figure. When the Deluxe  Class figure is in vehicle mode, the TITAN MASTER figure rides inside. Each TITAN MASTER figure can become the head for Deluxe Class, Voyager Class, or Leader Class TRANSFORMERS GENERATIONS TITANS RETURN figures (each sold separately). Fans can choose from AUTOBOT and DECEPTICON characters like HOT ROD, PERCEPTOR and TRIGGERHAPPY, unite them with other TITAN MASTER figures, and imagine they’re powering up for battle! Also includes individual accessories and collectible character card. Additional figures are each sold separately. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS GENERATIONS TITANS RETURN LEGENDS Assortment
(Ages 8 years & up/Approx. Retail Price: $9.99/Available: Spring 2017)

The TRANSFORMERS battle explodes into uncharted territory when the TITANS RETURN! To control an ancient race of giant, city-sized warriors—Titans—the AUTOBOTS and DECEPTICONS must harness the power of Titan Masters, smaller bots that give bigger bots enhanced abilities in battle. TRANSFORMERS GENERATIONS TITANS RETURN Legends Class figures deliver exciting conversions in a smaller scale. The TRANSFORMERS GENERATIONS TITANS RETURN Legends Class figures convert from robot to vehicle or beast. In the alt modes, TITAN MASTER figures can ride inside. Fans can choose from AUTOBOT and DECEPTICON characters like BUMBLEBEE, GNAW, and KICKBACK. Additional figures are each sold separately. Also includes a collectible character card. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS GENERATIONS TITANS RETURN TITAN MASTERS Assortment
(Ages 8 & up/Approx. Retail Price: $4.99/Available: Spring 2017)

The TRANSFORMERS battle explodes into uncharted territory when the TITANS RETURN! To control an ancient race of giant, city-sized warriors—Titans—the AUTOBOTS and DECEPTICONS must harness the power of TITAN MASTERS, smaller bots that give bigger bots enhanced abilities in battle. TRANSFORMERS GENERATIONS TITANS RETURN TITAN MASTER figure can become the head for Deluxe Class, Voyager Class or Leader Class TITANS RETURN figures. Fans can choose from AUTOBOT and DECEPTICON TITAN MASTER characters like AUTOBOT PTERO and DECEPTICON FANGRY, unite them with other figures, and imagine they’re powering up for battle! Each TRANSFORMERS GENERATIONS TITANS RETURN TITAN MASTER figure converts from robot to head mode and back in one step and comes with a mini vehicle or mini beast that converts to a weapon for Deluxe, Voyager or Leader Class figures. Additional figures are each sold separately. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS GENERATIONS ALT-MODES Assortment
(Ages 8 years & up/Approx. Retail Price: $5.99/Available: Spring 2017)

Each collectable pocket-sized TRANSFORMERS GENERATIONS ALT-MODES figure is based on an iconic TRANSFORMERS character and features a quick one-step pull-tab conversion from robot to vehicle and back. Each figure comes in a box so fans will be surprised to discover which character they get! Characters to be released in 2017 include AUTOBOT HOUND, SIDESWIPE, and BLUESTREAK, each sold separately. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS GENERATIONS TITANS RETURN TRYPTICON Action Figure
(Ages 8 & up/Approx. Retail Price: $149.99/Available: Fall 2017)

The TRANSFORMERS battle explodes into uncharted territory when the TITANS RETURN! To control an ancient race of giant, city-sized warriors—Titans—the AUTOBOTS and DECEPTICONS must harness the power of TITAN MASTERS, smaller bots that give bigger bots enhanced abilities in battle. The ultimate DECEPTICON weapon is joining the TITANS RETURN battle! Imagine TRYPTICON will destroy everything and devour everyone in his path. The Titan Class TRYPTICON figure is the largest figure in the 2017 TITANS RETURN universe. The towering T-Rex converts between 3 different modes: dino, spaceship, and city. When the figure is in city mode, it connects to TITANS RETURN Leader Class figures (each sold separately) to form the giant NEMESIS COMMAND. When the figure is in T-Rex mode, it can “eat” TITAN MASTER figures: TRYPTICON can chomp them down, then kids can open his stomach to get them out. Comes with a Deluxe Class FULL-TILT figure and a TITAN MASTER DECEPTICON NECRO figure. Additional TITAN MASTER figures are each sold separately, but with so many to collect, the TITANS RETURN battlefield is a veritable all-you-can-eat bot buffet for TRYPTICON. FULL-TILT figure attaches to the TRYPTICON figure’s chest. TITAN MASTER figure becomes the head for the FULL-TILT figure and works with TITANS RETURN Deluxe, Voyager, and Leader Class figures (each sold separately). Also features a storage compartment in the figure’s tail. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: ROBOTS IN DISGUISE 2017 PRODUCT INFORMATION

Hasbro’s TRANSFORMERS: ROBOTS IN DISGUISE line features fun play patterns and a fresh new style, based on the hit animated series TRANSFORMERS: ROBOTS IN DISGUISE.

TRANSFORMERS: ROBOTS IN DISGUISE, returning for its third season in Spring 2017, will be COMBINER FORCE themed, with the AUTOBOTS and DECEPTICONS taking the battle between good and evil to new heights with the introduction of COMBINERS – teams of Transformers who combine forces to create larger, more powerful bots. BUMBLEBEE and the AUTOBOT team must learn how to fight the DECEPTICONS when combined with one another and truly work as one!

New for Spring 2017, favorite Transformers are truly ‘more than meets the eye’ with the addition of new CRASH COMBINER and ACTIVATOR COMBINER figures. Slam together the CRASH COMBINER figures to form a new bot and partner up ACTIVATOR COMBINER figures to create a bot and imagine new, enhanced abilities. Then in Fall 2017, can create bigger, more powerful characters with the TEAM COMBINER figures. Download the TRANSFORMERS: ROBOTS IN DISGUISE mobile game and scan each figure into the app. Each figure is imprinted with a scannable shield that when scanned into the app unlocks that character for battle action!

New TRANSFORMERS: ROBOTS IN DISGUISE products for Spring 2017 include:

TRANSFORMERS: ROBOTS IN DISGUISE COMBINER FORCE CRASH COMBINER Assortment
(Ages 6 years & up/Approx. Retail Price: $14.99/Available: Spring 2017)

What happens when kids crash and combine forces with 2 characters in the TRANSFORMERS: ROBOTS IN DISGUISE animated series? They get a 2-bot CRASH COMBINER figure! Kids can combine forces with each new CRASH COMBINER figure in one easy step to get right into the action and imagine powering up for battle. Crash these figures with other CRASH COMBINER figures to form different 2-bot combinations (additional figures are each sold separately). Kids can choose to crash and combine forces with BUMBLEBEE and SIDESWIPE to create BEESIDE or OPTIMUS PRIME and STRONGARM to create PRIMESTRONG. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shields on the figure to unlock a character! Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: ROBOTS IN DISGUISE COMBINER FORCE ACTIVATOR COMBINER Figure Assortment
(Ages 6 years & up/Approx. Retail Price: $19.99/Available: Spring 2017)

Kids can power up their favorite bots with the new ACTIVATOR COMBINER figures, based on the hit TRANSFORMERS: ROBOTS IN DISGUISE animated series! By combining the ACTIVATOR COMBINER figures, fans can activate awesome popout battle modes, including combining BUMBLEBEE and STUNTWING to activate flight mode or STRONGARM and TRICKOUT to activate a super power boost. Activate these figures with other ACTIVATOR COMBINER figures (additional figures are each sold separately). Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shields on the figure to unlock a character! Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: ROBOTS IN DISGUISE COMBINER FORCE LEGION CLASS Assortment
(Ages 6 years & up/Approx. Retail Price: $5.99/Available: Spring 2017)

In the TRANSFORMERS: ROBOTS IN DISGUISE Combiner Force animated series, Bumblebee and his heroic team of AUTOBOTS must unlock the secrets of combination to combat DECEPTICONS that are bigger and badder than they have faced before. Fans can now join the action by combining forces with TRANSFORMERS: ROBOTS IN DISGUISE COMBINER FORCE LEGION CLASS FIGURES, smaller-scale figures that feature classic TRANSFORMERS conversion. Each 3-inch figure converts from robot to alternate mode and back in less than 10 steps. With a variety of characters to choose from, fans can bring home and collect some of their favorite characters from the TRANSFORMERS: ROBOTS IN DISGUISE animated series. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shields on the figure to unlock a token! Available at most major retailers and on HasbroToyShop.com.
TRANSFORMERS: ROBOTS IN DISGUISE COMBINER FORCE 1-STEP CHANGERS Assortment
(Ages 6 years & up/Approx. Retail Price: $9.99/Available: Spring 2017)

In the TRANSFORMERS: ROBOTS IN DISGUISE Combiner Force animated series, Bumblebee and his heroic team of AUTOBOTS must unlock the secrets of combination to become more powerful robots combat DECEPTICONS that are bigger and badder than they have faced before. Join Bumblebee and his team to help them chase down DECEPTICONS with these figures that change between modes in 1 quick step! TRANSFORMERS: ROBOTS IN DISGUISE COMBINER FORCE 1-STEP CHANGERS let fans experience the “Wow!” of simple conversion with some of kids favorite TRANSFORMERS characters. Each figure converts from robot to alternate mode in 1 quick step. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shields on the figure to unlock a token! Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: ROBOTS IN DISGUISE COMBINER FORCE 3-STEP CHANGERS Assortment
(Ages 6 years & up/Approx. Retail Price: $19.99/Available: Spring 2017)

In the TRANSFORMERS: ROBOTS IN DISGUISE Combiner Force animated series, Bumblebee and his heroic team of AUTOBOTS must unlock the secrets of combination to become more powerful robots and battle DECEPTICONS that are bigger and badder than they have faced before. Join Bumblebee and his team and help them chase down DECEPTICONS with these figures that change between modes in 3 smooth steps! TRANSFORMERS: ROBOTS IN DISGUISE COMBINER FORCE 3-STEP CHANGERS let kids experience some of their favorite Transformers character’s conversion. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shields on the figure to unlock a token! Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: ROBOTS IN DISGUISE COMBINER FORCE WARRIOR CLASS Assortment
(Ages 6 years & up/Approx. Retail Price: $14.99/Available: Spring 2017)

In the TRANSFORMERS: ROBOTS IN DISGUISE Combiner Force animated series, Bumblebee and his heroic team of AUTOBOTS must unlock the secrets of combination to become more powerful robots and battle DECEPTICONS that are bigger and badder than they have faced before. These TRANSFORMERS: ROBOTS IN DISGUISE COMBINER FORCE WARRIORS Class figures allow fans to join Bumblebee and his team and help them chase down DECEPTICONS! WARRIORS Class figures are larger-scale figures that feature classic Transformers conversion and awesome weapon accessories. Each figure converts between robot and alternate mode and back in fewer than 10 steps. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shields on the figure to unlock a token! Available at most major retailers and on HasbroToyShop.com.

New TRANSFORMERS: ROBOTS IN DISGUISE products for Fall 2017 include:

TRANSFORMERS: ROBOTS IN DISGUISE COMBINER FORCE TEAM COMBINERS Assortment
(Ages 6 years & up/Approx. Retail Price: $29.99/Available: Fall 2017)

Unleash the power of an entire team of Transformers figures at once when kids combine them together to build one giant robot figure! Based on the hit TRANSFORMERS: ROBOTS IN DISGUISE animated series, TEAM COMBINER packs let kids combine multiple figures together to create an even more invincible, super-robot figure! Choose to combine Bumblebee’s core AUTOBOT team to form ULTRA BEE TEAM COMBINER or combine DECEPTICON figures to form MENASOR TEAM COMBINER or GALVATRONUS TEAM COMBINER. The universal joint system means each figure works with other TEAM COMBINER figures or CRASH COMBINER figures, so kids can build their own Combiner robot! Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shields on the figure to unlock a character! Available at most major retailers and on HasbroToyShop.com.

Hasbro Showcases the World’s Best Play and Entertainment Experiences at the 2017 American International Toy Fair

Company Unveils New Product and Entertainment from TRANSFORMERS, MY LITTLE PONY, HANAZUKI, NERF, PLAY-DOH, HASBRO GAMING and More

PAWTUCKET, R.I.–(BUSINESS WIRE)– Hasbro, Inc. (NASDAQ: HAS) will debut its 2017 portfolio of play and entertainment experiences at the American International Toy Fair in New York City.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170217005316/en/

On June 23, 2017 Michael Bay and Mark Wahlberg will return to the Transformers film series for TRANSFORMERS: THE LAST KNIGHT, the latest installment of Paramount’s Blockbuster film franchise. Watch the trailer here: https://www.youtube.com/watch?v=qLA6cpLwr6A

 

“2017 is a landmark year for Hasbro, as we’re delivering record innovation, and telling more stories than ever within our brands across toy, game, entertainment and digital experiences,” said John Frascotti, President, Hasbro, Inc. “In addition to releasing two major motion pictures inspired by our globally popular brands, TRANSFORMERS and MY LITTLE PONY, we’re adding exciting innovation into our NERF and HASBRO GAMING brands, as well as introducing entirely new brands such as HANAZUKI to our fans and families around the world.”

Visit newsroom.hasbro.com to view Hasbro’s 2017 Toy Fair Media Kit.

ABOUT HASBRO

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

HAS-PR

View source version on businesswire.com: http://www.businesswire.com/news/home/20170217005316/en/

Hasbro, Inc.
Jennifer DeAngelis, 401-727-6833
jen.deangelis@hasbro.com

Source: Hasbro, Inc.

News Provided by Acquire Media