Its time again to bring you the latest batch of UK toy sales charts, courtesy of the N.P.D. As usual, all Transformers related records appear in bold and in capitals.
April saw Transformers sales continue to slow, but overall both the Movie Legends and Movie Deluxe figures managed a good showing despite the lack of new releases in that period. Sales were helped by the fact that Transformers ranked 24th in the advertising expenditure list for the month, the 10th highest Hasbro property.
Ben 10 continued its dominance of the chart and will prove to be the big test for the Transformers Animated figures, which are of course out in stores now.
April 2008 (£ Sales)
1. Cars vehicle assortment - Mattel
2. Ben 10 Omnitrix FX watch - Bandai
3. Power Rangers Operation Overdrive 12.5cm figures - Bandai
4. HSM Country Club friends - Mattel
5. Ben 10 collectable figures - Bandai
6. ITNG mini plush - Hasbro
7. TRANSFORMERS MOVIE LEGENDS - HASBRO
8. Ben 10 15cm action - Bandai
9. Hot Wheels basic cars - Mattel
10. ITNG 12-inch talking plush - Hasbro
April 2008 (Unit Sales)
1. Hot Wheels basic cars - Mattel
2. Cars vehicle assortment - Mattel
3. Power Rangers Operation Overdrive 12.5cm figures - Bandai
4. TRANSFORMERS MOVIE LEGENDS - HASBRO
5. Ben 10 collectable figures - Bandai
6. ITNG Mini-plush - Hasbro
7. WWE Ruthless Aggression - Vivid
8. Ben 10 15cm Action - Bandai
9. Ben 10 Omnitrix FX Watch - Bandai
10. TRANSFORMERS MOVIE DELUXE - HASBRO
Year-To-Date (£ Sales)
1. Cars vehicle assortment - Mattel
2. Ben 10 Omnitrix FX watch - Bandai
3. Power Rangers Operation Overdrive 12.5cm figures - Bandai
4. TRANSFORMERS MOVIE LEGENDS - HASBRO
5. ITNG mini plush - Hasbro
6. Ben 10 collectable figures - Bandai
7. ITNG 12-inch talking plush - Hasbro
8. TRANSFORMERS MOVIE DELUXE - HASBRO
9. Hot Wheels basic cars - Mattel
10. Tamagotchi Connexion - Bandai
Year-To-Date (Unit Sales)
1. Hot Wheels basic cars - Mattel
2. Cars vehicle assortment - Mattel
3. TRANSFORMERS MOVIE LEGENDS - HASBRO
4. Power Rangers Operation Overdrive 12.5cm figures - Bandai
5. Ben 10 collectable figures - Bandai
6. ITNG mini plush - Hasbro
7. WWE Ruthless Aggression - Vivid
8. Dr Who 5-Inch figures - Character Options
9. Ben 10 Omnitrix FX watch - Bandai
10. TRANSFORMERS MOVIE DELUXE - HASBRO