Thanks to Soundwaves for reporting, on our Transformers forum, that Toys R Us UK have reduced the price for the 20th Anniversary Optimus Prime from £49.99 to £29.99! You can pick the toy up in stores, or order online This is a great chance to pick up the figure, especially if you do not own the piece. Here's Soundwave's report
"Anniversary prime is reduced to £29.99 from £49.99 in Chatham Toys 'r' Us, and hopefully country-wide...this was mentioned a couple of months back but no sightings were made, but I can confirm that the reduction was shown on the shelf-label and the price goes through the till correctly."
Don't forget that you can view all of the Transformers listings that Toys R Us UK have to offer right here at Transformers At The Moon using out Store Listings page.