Hi there,
hope all's well. I thought I'd give you a head's up on this exclusive new content launched this morning as part of the new Transformers "extended film experience" campaign. Check it out here:
The YouTube clip forms part of a major worldwide project co-ordindated by Paramount Pictures, involving robots taking over the world! Check out the full information below. The project's just been officially launched, so is hot off the press. If you need any more information, do drop me a note.
Kind regards
Daan
Chief Robot Spotter - Transformers team
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In the past week, there's been a surge in sightings of mysterious robots in cities and famous landmarks around the world, including Tokyo, Berlin, Rome, Barcelona, Perth and even Machu Pichu. People from across the globe have been posting videos and photos of these sightings on sites. Perhaps the most bizarre sighting so far was shot by fans at the Champion's League final in Rome: <http://video.libero.it/app/play/?id=67f94bf55cc5e87823321d219ed1c60a>
Check out the Tokyo sighting here: http://www.youtube.com/watch?v=Q0oQZi2G_Ns
Barcelona sighting here: http://www.dailymotion.com/RubiTruji/video/16052462
Berlin sighting here: http://www.vimeo.com/5125821
The Machu Pichu sighting here: http://i641.photobucket.com/albums/uu135/p3t3r_photo/DSC00030.jpg
The most recent sightings have been in France and the UK. In France two model-airplane-enthusiasts watched their airplane crash land, and transform into a robot http://www.dailymotion.com/Vinnylemans/video/16143347 In the UK, there was a similar incident involving a scooter turning into a robot-type creature http://www.youtube.com/watch?v=xo0cwRY59X4
These robot sightings have so far been tracked by two conspiracy blogs run by Robo-Warrier and Leo Ponce de Leon Spitz: http://www.therealeffingdeal.com/and http://www.gianteffingrobots.com
The sightings coincide with the launch of the new "Transformers: Return of the Fallen" film, due for release on June 24th, and form part of the film's "extended-film-experience" campaign designed to get fans more involved with the film and its characters before and beyond it's launch.
To get a full understanding of the campaign narrative so far it's best to view the two conspiracy blogs: http://www.therealeffingdeal.com/and http://www.gianteffingrobots.com
To view the full film website, visit: http://www.transformersmovie.com
Paramount Pictures quote:
Heath Tyldesley, marketing director for Paramount Pictures International commented: "Extending the narrative of the film into the real world prior to a film's release is a great way of building buzz and awareness amongst fans and viewers, rewarding them for their engagement with the first film. Directors are really embracing broadening the platforms of the films narrative to include the web and Michael Bay is no exception".
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