BoxOfficeMojo has been updated with estimated figures for Friday sales of tickets to Transformers in the US. According to their site, the current estimate stands at $22.5 million dollars, taking the total revenue to $143,656,961 dollars for international sales up to the 1st July and US domestic sales between the 3nd July and the 6th July. This means that when you allow for the missing international days as well as yesterdays box office revenue, the total gross figure probably stands at just under the 200 million dollar mark, a profit of 50 million.

In terms of UK releases, the main Paramount Pictures campaign has now begun, as we reported several months ago the TV spots started to air from last weekend, with the main cinema trailer campaigns now beginning as well as an increase of "street advertisement" due to start in the next two weeks. Paramount Pictures will start to push the movie more heavily within the UK once films such as Die Hard and Harry Potter have both opened.

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