"Microsoft Digital Advertising Solutions is launching a new campaign to promote the cinema release of Transformers: The Movie." report mad.co.uk. The campaign will run into six-figures and will run across the Microsoft digital network including a new format on the MSN homepage, Window Live Messenger Video Agent and interactive game activity on the PC and X-box 360. MSN users will be able to view the trailer as well as customise their homepage wit ha choice of four different Transformers backgrounds based on the Optimus Prime, Bumblebee, Blackout and Barricade.Here are some quotes from the aricle:
Karl Knight, agency sales manager with Microsoft, said: “Paramount’s investment in its digital campaign reflects the increasing trend in online playing a significant role in generating awareness of new blockbuster movies. The Transformers campaign has the potential to reach 21 million users, hundreds of millions of times across the Microsoft network. The combination of interactive elements throughout the campaign engages audiences and exploits the increasing demand for video from today’s web users.”
Stephen Hunt, Paramount’s head of media, said: “We believe digital is one of the most important marketing channel for this film and have invested a significant proportion of the budget with MSN. We are very impressed with the breadth and reach of Microsoft Digital Advertising Solutions proposition which really harnesses the power of digital. The medium gives users a more complete and interactive experience.”
You can read the article in full over at mad.co.uk
Stephen Hunt, Paramount’s head of media, said: “We believe digital is one of the most important marketing channel for this film and have invested a significant proportion of the budget with MSN. We are very impressed with the breadth and reach of Microsoft Digital Advertising Solutions proposition which really harnesses the power of digital. The medium gives users a more complete and interactive experience.”
You can read the article in full over at mad.co.uk
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