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Each TRANSFORMERS DVD will include an insert alerting consumers to Chevrolet's "The Bumblebee Camaro Sweepstakes". Beginning October 17, 2007, fans can enter to win one of three customized Chevy Camaro cars styled after the TRANSFORMERS AUTOBOT BUMBLEBEE at chevy.com/camaro. The sweepstakes also will be promoted with a wide-reaching television, print and online advertising campaign that will further extend the DVD messaging and excitement.
This October, Hostess, the maker of America's most iconic snack cakes, will be launching a national consumer promotion on approximately 17 million TRANSFORMERS themed packages at convenience and grocery/mass merchandiser retail stores. Consumers will be directed via www.hostesscakes.com to a Hostess micro-site where they can play an instant-win game for a chance to win a 50" Plasma TV and Home Entertainment system, portable DVD players and other prizes.