TFWorld2005 have live coverage of the SDCC Hasbro panel on their website. Here's a basic overview of what's been said so far.

• Showed Activators Cliffjumper repaint. Deluxe Blurr. Voyager long arm/Shockwave.
  One toy, 2 different robot modes., tank mode alt for shocky.
• Black and purple animated repaint of Megatron.
• Moving on to Universe. Showing Ironhide.
• Now showing Sideswipe.
• And, now showing silverbolt.
• Stormcloud powerglide redeco is based off a micromaster of the same name
• Now showing robot heroes, various packs, nothing new
• Fall 2008 Exclusives. showing SDCC exclusives
• wall mart exclusives - cybertron and classics repaints in real world paint schemes.
  
• Saw Cybertron Hot shot, Classics mirage in there, will clarify rest in a bit. Pic flashed quick on screen.
• RE animated dinobots - they want to do as many as possible. no other confirmation.
• The Wal Mart exclusives would be the already-seen Breakaway, Fracture and Crankcase, methinks.
• 25 years discussion will focus on all generations showing prime - WILL HAVE SHORT STACKS. Peter cullen voice box in package
• Showing deluxe hound and ravage
• Showing targetmaster deluxe Cyclonus, Awesome Transformations.
• Deluxe Cheetor - new transformation, more cat like robot mode, 1st era BW cheetor, no TM,
  
• universe voyager inferno no ladder, has water cannon, very boxy, Universe Inferno = G1. Red fire truck
• universe legends brawn and beachcomber.
• Universe legends Bumblebee (classics style), with COSMOS. Legends Cosmos
• BM Cheetor VS Tankor Robot heros.
• RID Prime, super mode, vs RID Megatron those were Robot Heroes
• Mighty Mugs- Prime first, more are coming.
• Talking up movie. Cant answer movie questions.

From the Q&A

• No plans for More Masterpiece in america, but everything is on the table.
• New Universe stuff, will there be ones on original 13 - will talk more later as comic comes out
• Animated - season 3 is it greenlit? They are working on it, but not officially picked up
• Animated Wreck Gar is coming.
• People want classics seaspray. They said we'll see
• Robot heroes Sari? Have specs drawn up, have to wait and see if it can work in market. (Archer has desire to do human characters.)
• Will there be a Deaths Head Marvel Transformer. No Plans, but they like the idea.
• No plans to do more IDW characters, but is open to idea, cross promotion in comics is important for non core characters.
• Question - Alternators ? Crowd explodes, wants them too.
• Headmasters, Masterforce, Victory in 25th line? - "We are celebrating all the eras" - So thats a maybe? "Better than a Maybe"
• Animated Omega Supreme? No plans yet.
• On Animmated Waspinator figure - Possible. Not sure if that was meant for Ani or classics.
• Animated seeker repaints - "We love our repaints"
• Animated Soundwave - May have another "instrument" in his arsenal
• More Macdonalds toys to come with second Movie
• Isenberg - "Honestly I dont know" when saked about female starscream clone
• Leader animated Lugnut? - Have to gauge market and demand first.
• Universe Unicron - No plans for new mold