Turner Broadcasting have sent out the following Press Release for Transformers Animated
There’s more than meets the eye when Cartoon Network premieres a
90-minute feature presentation of Transformers Animated Movie
“Transform and Roll Out!” on Wednesday, December 26, 2007 at 8 p.m.
(ET, PT). The adventure begins when Optimus Prime and his small crew of
Autobots come into possession of the AllSpark, a powerful Cybertronian
artifact that attracts the attention of their long-forgotten enemies,
the Decepticons, and sends them crashing to a strange and distant
planet known as Earth.
The movie kicks off the brand new series, Transformers Animated, set to
premiere on Cartoon Network Saturday, January 5, 2008 at 10:30 a.m.
(ET, PT). Set on Earth in the near future in Detroit, the series begins
when the alien Transformers are thrust into a world populated by humans
and automatons. As visitors to Earth, the Transformers --Optimus Prime,
Bumblebee, Prowl, Bulkhead and Ratchet-- work in the human world,
interacting with the ‘natives’ in exciting and humorous ways. Following
the Autobots across the galaxy to their new home, is the megalomaniacal
Megatron and his army of ruthless Decepticons, a brutal race of
war-mongering robots who seek to use the AllSpark as their ultimate
weapon of destruction!
The Autobots unlikely guide through Earth society is a brash, energetic
8-year-old girl named Sari Sumdac, the adopted daughter of a robotics
magnate. Setting the Autobots up with their headquarters in an old
abandoned auto plant on the outskirts of town, Sari not only becomes an
“honorary Autobot” by enlightening them on such mysteries of Earth life
such as megamalls, holovision, hoverboards, junk food, and basic
hanging out, but also becomes a vital component of the team in their
adventures. For the AllSpark endows Sari with a very special power, one
the Decepticons would love to get their hands on, not to mention the
AllSpark itself.
Transformers Animated is jointly developed by Cartoon Network and
Hasbro, Inc. and is co-produced by Cartoon Network Studios. Matt
Youngberg (Teen Titans, The Batman) is supervising director, Derrick
Wyatt (Teen Titans) provides the character designs and Sam Register
(Ben 10, Teen Titans) serves as executive producer of the series. Marty
Isenberg (Danny Phantom., X-Men, Teenage Mutant Ninja Turtles) acts as
head writer.
Hasbro and HPG, its licensing division, will expand the action-packed
Transformers Animated series through toys, games, licensed merchandise
and promotions around the world.
Hasbro (NYSE:HAS) is a worldwide leader in children’s and family
leisure time entertainment products and services, including the design,
manufacture and marketing of games and toys ranging from traditional to
high tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA,
MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands
and products provide the highest quality and most recognizable play
experiences in the world.
Cartoon Network (CartoonNetwork.com), currently seen in more than 91
million U.S. homes and 160 countries around the world, is Turner
Broadcasting System, Inc.’s ad-supported cable service offering the
best in original, acquired and classic animated entertainment for kids
and families. Overnight from 11 p.m.-6 a.m. (ET, PT) Sunday-Thursday,
Cartoon Network shares its channel space with Adult Swim, a late-night
destination showcasing original and acquired animation for young adults
18-34.
Turner Broadcasting System, Inc., a Time Warner company, is a major
producer of news and entertainment product around the world and the
leading provider of programming for the basic cable industry.