Thanks to NinjaCyborg for posting a round-up from the British Toyfair on our message board.

Transformers selection was clearly visible through the booth window so I don't see why I shouldn't report what I could see. Not like I signed an NDA or anything.

A lot of the display was current releases - ROTF scouts, HA Bumblebee, Leader Prime.

On display, but not on general release yet, was:
Leader Starscream, ROTF Bludgeon

and more importantly from the new stuff was:

WFC Optimus - looked bigger than deluxe, more like Voyager size

WFC Bumblebee - awesome vehicle mode, and even more awesome, metallic gold paint/plastic

Universe Seaspray - ultra sized I think, since it was bigger than ROTF Bludgeon that it was next to. Looks just like a huge version of the original Same blue and white and yellow for the turbines. Very nice.

Some new G1 style legends - I think I saw a jeep, Outback maybe? or Swindle?, It was khaki coloured but the view from the booth window was too far to see the smaller toys
Some kind of combiner - could have been power combiners, but looked to me more like it was built from Legends sized figures - and it was definitely not Devastator. One of the legs looked like a jet or shuttle of some kind. Could be a Legends Bruticus set? Was very lanky and with wiry limbs, but humanoid in shape.
'Leader' ROTF Bumblebee or whatever it's going to be called

Also visible through the Hasbro window was some Marvel Universe stuff, but nothing new and no Iron Man 2 that I could see.

Also saw the A-Team figures on another booth. Not bad likenesses of the new actors. Still hate Neeson as Hannibal though.

Funny that Mattel or Mattel distributors are totally absent from this fair. No wonder you can't find Avatar toys anywhere.

With the British Toy Fair underway and Hasbro showing off their 2010 toys, UGO.com has received some images from Hasbro of the Transfor­mers: War For Cybertron toys of  Optimus Prime and Megatron. War For Cybertron is, of course, the upcoming video game from Activision.

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Thanks to Snakas and Remy for posting the first images of the Japanese Transformers: Unite for Universe figures.  The toys shown are Revenge of the Fallen Optimus Prime, Jetfire and Megatron.

TransformersClub.com has been updated with the bios and new images for their next two exclusives, Shattered Glass Cyclonus and Punch / Counterpunch.

Shattered Glass Cyclonus
Cyclonus has always found loyalty to be merely a means to an end. However, the war has changed and Cyclonus may have changed as well. With the help of his new Targetmaster, Krunix, Cyclonus seeks to leave his old ways behind so that he can once again be deemed a worthy soldier in the Decepticon ranks.

Punch/Counterpunch
Many in the espionage world put on a second name to hide who they truly are from their enemy. Punch takes it a step further, not only donning a new name, but a new face and body as well! This second persona lets him get close to his enemy, accomplishing his missions without the Decepticons being any the wiser.

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- Fall 2010 will bring the launch of the new packaging look.
- NEST National Redemption Program will run in the Spring with a Hunt for the Decepticons Promotion in the fall.
- 3 TV commercials focusing on A) Core B) Combiners C) Battle Ops Bumblebee
- New Hasbro network programming will begin
- Video game from Activision War on Cybertron
- 6 New Webisodes plus flash comics
- Core Play: 10 assortments, 4 of which are new - focus is on boys 5-9 and collectors using popular movie characters
- Young Kid Action: 2 assortments, 1 of which is new
- Role Play: 3 assortments, all 3 are new
- Deluxe Movie Figures: Melee Bumblebee, Ironhide, Ratchet and Sideswipe
- Deluxe Generation Figures from Activison 2010 game: Bumblebee, Optimus Prime, Megatron and Soundwave plus Autobot Drift
- Voyager Figures: Ratchet, Optimus Prime and Sea Spray
- Leader Class: Starscream with light up eyes and chest
- Battle Ops Bumblebee: Guardian duty and battle mode - lights, sounds and speech
- Power Core Combiners: Scout Robot, Mini-Con and Scout Vehicles interact
- Power Core Combiner 5-Pack combined in robot mode
- Activators: Bumblebee, Optimus Prime, Megatron, Starscream and Ironhide
- Role Play Masks: Bumblebee and Optimus Prime
- Role Play Weapon: Optimus Prime's Energon Sword with lights balttle and conversion sounds and phrases from Prime
- Role Play Costume: Characters like Optimus Prime in small and medium for kids

Update:It appears the TFW2005 didn't want to share this information with the public as the thread that it was originally published in has since been removed.  But do not fear, this news article will remain

The Official Transformers Collectors Club website has been updated with an image of the partner that for their exclusive Dion figure .... Cop-Tur

All members who have an active membership as of March 16th 2010 will receive this years FREE membership figure Dion. This great figure also comes with the two Henkei missile launchers as well as his mini-con partner, Cop-Tur!

For a look at Cop-Tur, be sure to click the thumbnail to the left for a look at his tech spec art. Cop-tur's full bio will be available in issue 31 of the Club Magazine. And for another look at Dion be sure to Click Here:http://www.transformersclub.com/dion10.cfm

Also, the December Hasbro Q&A has been posted on the club boards. Go to the Club News and Updates section to read the answers from the Transformers team!

The Yahoo! Japan blog "Cyber Gundam" have published the specific Japanese release dates for some Transformers items between April and June.  The items are basically the new pre-orders that Big Bad Toy Store listed recently, but this time Japanese retail prices are available.

24th April 2010 - Transformers EZ Collection Vol. 3 - TBC yen
24th April 2010 - Transformers RA-31 Mudflap and Agent Simmons - 5,000 yen
29th May 2010 - Transformers Alternity A-04 Okamora Orochi / Starscream (white) - 4,500 yen
29th May 2010 - Transformers Alternity A-04 Okamora Orochi / Skywarp (purple) - 4,500 yen
29th May 2010 - Transformers Device Label Transformers USB Flash Memory (2GB) Cheetor - 3,800 yen
26th June 2010 - Transformers Disney Label Buzz Lighyear Spaceship - 3,800 yen
26th June 2010 - Transformers Movie MR-01 Jet Power Optimus Prime - 6,800 yen
26th June 2010 - Transformers Movie MR-02 Megatron - 4,200 yen

Seibertron.com has posted a copy of an advert from Toshiba in the US showing off the Device Label toys.

Although the figures are already out in Japan, these are the first official US images of the toys.

Big Bad Toy Store have updated their website with some new Takara Tomy pre-orders. The Device Label Broadcast is re-listed. Now it appears that for some reason the US sites still think this figure was cancelled.  As we correctly have reported all along the toy was never cancelled.  What happened was the figure was delayed three or four time, and after the last delay stores stopped taking pre-orders as they were told that the figure would not be out until the summer of 2010, when it was originally due in August / September 2009.

Also listed is a new Device Label Cheetor , a third recolour of the Ravage mold, Alternity Starscream , Alternity Skywarp (based on a Okamora Orochi and finally a Disney Label Buzz Lightyear.

s250 has provided TFW2005 with a new Transformers War for Cybertron Optimus Prime.  The figure appears to be a dexlue and s250 reports that it appears to still be a testshot. Feel free to compare the new image to the original grey hardcopy that was seen before.

The older image ...

­The-Arker.com have posted images of two new Transformers RPMS.  The toys are based on Defender Optimus Prime and Soundwave (with a car based on the Animated Soundwave character).

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TFW2005.com member Kenucme has spotted some Wave 2 Transformers: Revenge of the Fallen Robot Heroes "scene assortment" figures within a Walmart store in Killeen, Texas. The toy spotted were the Desert Devastation and Shanghai Showdown sets.  Desert Devastation contains Robot Heroes figures of Devastator, Skids, Mudflap and Captain Lennox.  The Shanghai Showdown set contains Demolisher, Optimus Prime, Skids (ice cream truck), Mudflap (ice cream truck, Sideswipe and Sideways.