Transformers News: Category - "Transformers Movie News"
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Earlier in the week we received our copy of Toy News magazine, which this month featured Transformers Revenge of the Fallen as it's Campaign of the Month. Here's what the magazine had to say.
Hasbro's extensive range of Transformers toys will be boosted next month by the release of the second film. Prior to that, Hasbro is cranking up demand with a number of marketing initatives including print, PR and TV amoug other things. ToyNews has more details ...
MORE THAN two decades after its arrival and with countless toys solf through, Transformers has become one of the most successful entertainment fanchises of all time and woven into the global pop culture. The June 24th release of Transformers: Revenge of the Fallen, from DreamWorks Pictures and Paramount Pictures, in association with Hasbro will create a new level of interest in the brand nad the accompanying widespread licensing programme, searhead by the toy range.
Licensing
To give fans all all ages a fully immersive Transformers experiece, Hasbro, together with its toy development team, Digital Media, and Entertainment and Licensing groups, has pulled together a comprehensive program that will offer a wide range of products across all major lifestyle categories. More than 230 licensees worldside are signed including Activision and Glu Mobile (video and mobile gaming), Rubies (dress up), Smith & Brooks (apparel),GB Eye (posters) and Alpha (back-to-school) to name just a few. All of these licensees will be bringing their own marketing and PR campaigns to the table which will dovetail nicely into Hasbro's own toy campaign centred around the film.
Marketing
The franchise is the key focus within the Hasbro's boy toys range in 2009, with a full marketing campaign to reflect this. The onslaught started at the beginning of the year but the heavyweight media campaign kicks off on May 30th to celebrate the toy launch anc continues through to Christmas Day. The media mix includes kids consumer print, PR, POS, collector/fan focused activity and TV.
TV
The TV campaign will focus on all key segments within the toy line which includes core action figures and role play. Special promotions are also planned including a tour of the Bumblebee Camaro seen in the film.
Though the toys launch one month prior to the movie release, select retailers will pre-sell key items from May 1st. These are Optimus Prime (Leader), Bumblebee helmet, Bumblebee arm blaster along with a special Preview wave of Deluxe featuring Bumblebee and Soundwave. Although retailers can pre-order, the items will not ship until the May 30th on-shelf date.
In addition to Hasbro and other licensee marketing campaigns, Paramount Pictures has a staller line-up of promotuonal partners on-board to promote the film beginning in late-May, including General MOtors and LG Mobile Phones.
Category: Transformers Movie News
| Submitted by: Moonbug -
on: Thursday, 30th April 2009 at 21:19:14 BST
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TFW2005 have received news that the UK release date of the
Transformers Revenge of the Fallen toyline is going to be May 20 to
major retailers such as Toys R Us and Argos.
It is expected that this
will be the release date of the preview wave of Bumblebee and Soundwave, with the rest of theline following shortly.
Category: Transformers Movie News
| Submitted by: quartz -
on: Wednesday, 29th April 2009 at 10:44:55 BST
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Comingn Soon.net is reporting that the the new trailer for Michael Bay's Transformers: Revenge of the
Fallen will come online at noon Pacific Time on Thursday 3oth April (tomorrow).
Category: Transformers Movie News
| Submitted by: Moonbug -
on: Wednesday, 29th April 2009 at 10:39:41 BST
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S250 has posted a rumour on the TFW2005 message board that the cargo plane toy from Transformers Revenge of the Fallen is called Stratosphere and that the previously seen Space Shuttle which was to come with the figure has now been cancelled.
Category: Transformers Movie News
| Submitted by: Moonbug -
on: Tuesday, 28th April 2009 at 19:01:59 BST
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Although
I wasn't at liberty to say it before, the song I've been referencing
here on mikeshinoda.com in the past few weeks...is actually being done
for Michael Bay's new Transformers film, due out June 24th.
In
addition--and probably ever cooler--we have been offered the unique
opportunity to help score the film. The song we wrote is being used as
one of the themes, and we will be writing various interpolations on
that theme, and trying out some other thematic ideas as part of the
(very large) team scoring the film.
My bandmates and I are
working with award-winning film composer (and resident ass-kicker) Hans
Zimmer. We met with Hans last week, and heard some of the incredible
things he and his guys have done with our new song. In the next few
days, we'll be doing some work with Hans' amazing writing and recording
crew.
Michael Bay has shown us select scenes from the film, and it looks incredible. I can't wait for you to see it.
Category: Transformers Movie News
| Submitted by: quartz -
on: Tuesday, 28th April 2009 at 08:19:27 BST
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In an interview with UGO Movie Blog, Transformers co-writer Roberto Orci is reported as to saying that Frank Welker will be voicing Soundwave in Transformers Revenge of the Fallen. Frank was expected to be announced as voicing several characters in the tie-in computer game but had recently suggested that he would not be voicing anyone in the live action film.
Take the news with a pinch of salt just incase wires have become crossed, but it does sound like Mr Welker will be picking up his G1 Soundwave role for the second live action movie
Category: Transformers Movie News
| Submitted by: quartz -
on: Tuesday, 28th April 2009 at 08:17:48 BST
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A video has been posted on YouTube of Michael Bay talking Transformers Revenge of the Fallen with TVGuide. You can watch the video using the plug-in below.
HK-TF has posted images showing the bios for Interrogator Barricade & Cannon Bumblebee. Both of these Transformers Revenge of The Fallen figures were revealed recently and are from the deluxe class
Category: Transformers Movie News
| Submitted by: Moonbug -
on: Wednesday, 22nd April 2009 at 18:46:55 BST
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MTV.com have posted an an article and video following their recent interview with Transformers Revenge of the Fallen stars Ramon Rodriguez and Isabel Lucas. The video is only available to US citizens, so anyone outside of the UK will need to use a proxy in order to view the video
Category: Transformers Movie News
| Submitted by: quartz -
on: Tuesday, 21st April 2009 at 18:45:27 BST
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Michael Bay has posted a montage of some of the footage that was recently shown at the ShoWest event online at vimeo.com. You can view the video using the plugin below.
Hasbro have issued the following press release over at Transformers.com
April 16, 2009
Hasbro announces second TRANSFORMERS figure available at San Diego Comic-Con
OPTIMUS PRIME MIGHTY MUGG Special Edition
(Ages 6 and Up; Approximate Retail Price: $14.99; Available through Hasbro at San Diego Comic-Con)
In honor of the 25th Anniversary of the TRANSFORMERS brand, OPTIMUS
PRIME, leader of the AUTOBOTS and one of the most well known characters
from the TRANSFORMERS brand lore, is getting the popular MIGHTY MUGGS
line treatment for San Diego Comic-Con. This special edition OPTIMUS
PRIME MIGHTY MUGG figure, which comes with a detachable cannon, shines
with a metallic finish and comes in commemorative foil packaging.
Category: Transformers Movie News
| Submitted by: quartz -
on: Friday, 17th April 2009 at 08:25:26 BST
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Choose Your Fate
We loved the Transformers Choose Your Fate books as kids, and even wrote a text adventure in their style for an old version of Transformers At The Moon. Here you can find images from these puzzle-books, both UK and US ....
Ep 23: Fight! Samurai Prowl
Empowered with his new samurai armour, Prowl gets to work on one of the Starscream clones, though he soon realises that he's not himself. ....
OTFCC 2003 (USA)
We loved the Transformers Choose Your Fate books as kids, and even wrote a text adventure in their style for an old version of Transformers At The Moon. Here you can find images from these puzzle-books, both UK and US ....
US Sheet 1
The scans contained within this gallery are taken from our own Transformers toysheet collection. This is the first US Transformers toysheet. ....
Transformers Animated
The instruction scans contained within this gallery with the TF08.net watermark were originally from the Chinese TF08 website. They have been added here as a mirror. ....
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