The Asia market has a big website called TF.91.com and it is jam packed with all kind of cool images and videos. The games aesthetics have long since been revealed to be similar to Transformers Prime.

Seibetron.com member GetRightRobot has posted the following.

Ever wondered how BumbleBee would fare against TF Prime Bruticus? Click here to watch the video and find out! here are TONS of options for customizing your character. Starting with a base chassis and choosing the actual vehicle is just the first steps. One of 5 classes of weapons can be then be chosen along with dozens of desgins and colors. I have mocked up a small portion of the options in the customization. I hope the Western market sees this level of game development

IGN has various screen shots from Transformers Fall of Cybertron, the highly anticipated sequal to Transformers War for Cybertron video game.

The images include Optimus Prime, Grimlock, Jazz, Cliffjumper and Shockwave

Spike.tv have updated their website with a brand new trailer of the upcoming High Moon Studios, Transformers: Fall of Cybertron video game. The game, which is a sequel to Transformers: War for Cybertron, including many characters from the previous game as well as new characters including Bruticus!. You can watch the trailer below, if your country is allowed.

Game Informer are continuing their coverage of the upcoming Transforemrs Fall of Cybertron video game with a sneak peek at the new model for Optimus Prime.

Optimsu Prime's new form is reminiscent of Dreamwave's War Within comic series.

GameStop has posted even more information on Transformers Fall of Cybertron, confirming characters such as Grimlock and the Combaticons.

Transformers: Fall of Cybertron transports you to the final days of the planet Cybertron where you will experience the darkest hours of the apocalyptic war between the Autobots and Decepticons. Embark on an adrenaline-fueled journey through a wide range of missions and massive environments designed around each character's unique abilities. With the stakes higher than ever before, you play as a variety of Transformers, including Grimlock's nearly indestructible T-Rex form and the legendary Combaticons forming into the colossal Bruticus. Fight through both sides of the Transformers' most epic battles leading to their legendary exodus from their homeworld. Transformers: Fall of Cybertron allows you to go head-to-head as Autobots and Decepticons with its multi-player online mode. Create your own personalized character and weaponry with the most advanced and in-depth customization ever before seen in a Transformers video game. 

Transformers: Fall of Cybertron, a direct sequel to 2010 actioner War for Cybertron, is on its way. GameInformer has the scoop but is being stingy with the details, only revealing that High Moon Studios returns on dev duty and that the Activision-published game continues the story of the civil war raging between the Autobots and Decepticons. Its report claims that the title "changes and improves upon so many of the fundamental ideas that the developer considers the game a natural successor rather than a true sequel."

Press Release

Details of Successor to the Critically Acclaimed War for Cybertron Game Revealed in Upcoming Game Informer Magazine Cover Story


Santa Monica, CA - October 6, 2011 - Gamers will finally experience the epic battles that shaped the history of the AUTOBOTS and DECEPTICONS with the fall 2012 release of Activision Publishing, Inc.'s (Nasdaq: ATVI) TRANSFORMERS: FALL OF CYBERTRON for the Xbox 360® and PlayStation®3 computer entertainment system. Currently in development by the acclaimed team at High Moon Studios, TRANSFORMERS: FALL OF CYBERTRON takes fans through the final, darkest hours of the civil war between the AUTOBOTS and DECEPTICONS as they fight for control of their dying planet, ultimately leading to their storied exodus from home.

More information about the upcoming game can be found in the November 2011 cover story of Game Informer magazine on sale beginning October 14, which will feature never before seen artwork and dual, limited edition covers. Eager fans can visit http://www.GameInformer.com for updated news, features, interviews and videos throughout the next few weeks.

"High Moon Studios is an extremely talented development team having raised the bar of gameplay and TRANSFORMERS authenticity in their games," said David Oxford, Executive Vice President at Activision Publishing. "TRANSFORMERS: FALL OF CYBERTRON is an extraordinary project both for the studio and the TRANSFORMERS gaming legacy - the stakes are higher and the scale much larger than ever before, and we absolutely cannot wait for fans to see all the new characters and epic action that awaits them."

"Hasbro has worked hand in hand with Activision to create a fully original storyline that details the climactic battles leading to the famed exodus of the TRANSFORMERS characters from CYBERTRON," said Mark Blecher, SVP of Digital Media and Marketing, Hasbro. "Our team at Hasbro is looking forward to exploring and expanding the TRANSFORMERS story again with an incredible blockbuster video game that will blow fans away next year."

For more information and exclusive updates, fans can visit http://www.facebook.com/transformersgame and follow the team via Twitter @HighMoonStudios.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.

Cautionary Note Regarding Forward-looking Statements:Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

###

HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2011 Hasbro. All Rights Reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Game © 2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective owners.

­The official World Premier of Transformers: Dark of the Moon took place today in Moscow Russia and as you would expect the worlds press have been on hand.  Thanks to the official Transformers 3 UK Facebook page and Getty Images we can bring you some high resolution images from the premier which you will find below.

Transformers At The Moon will be watch the film on Monday at the FDA screening in London and you can be sure that we will bring you our thoughts on the film as soon as we are allowed to.

Following up from our report yesterday about the early release of Transformers: Vault our copy of the book arrived today and it was well worth picking up.  Though far from a "complete" the book covers the whole history of the line including some great looks at early prototypes, unreleased figures, concept artwork and much more.

We'll create a gallery and review of the book over the coming days, but I encourage you to pick up a copy whilst you can.

Thanks to Snakas and Amazon.co.jp  we have learned that Million Publishing are producing more Transformers Generations books this year.  Transformers Generations 2011 Volume 1 is set for release on April 26th, though thus far no information no what it will contain has been released.  It is assumed that the next few issues of the collections magazines, such as Figure King (Figure Oh) and Hyper Hobby will detail out the book.

Hasbro and Jagex Enter Strategic Development Agreement to Create New Transformers Online Game

Iconic AUTOBOTS and DECEPTICONS Set to Battle Online in 2012

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) announced today that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the globally iconic TRANSFORMERS brand. Under the agreement, the two companies are slated to launch the TRANSFORMERS online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.

Jagex, based in the United Kingdom, is one of the largest independent game developers and publishers in the world with a dedicated global user base of millions playing its more than 40 online games. The company's flagship game, RuneScape, is the world's most popular free-to-play MMOG.

“Hasbro’s decision to align with Jagex speaks to the quality of their award-winning development and publishing team that boasts an outstanding track record of delivering innovative and fun online games capable of reaching millions of gamers across the globe,” said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro. “We are extremely excited to create a dream team that combines TRANSFORMERS brand stewards with Jagex development experts to deliver an epic TRANSFORMERS gaming experience to fans in 2012.”

“TRANSFORMERS is one of the most iconic brands in the world and we are delighted to team up with Hasbro in order to bring our shared vision to reality,” said Mark Gerhard, CEO at Jagex Games Studio. “There is a huge appetite for an online TRANSFORMERS game and we will utilize every bit of our development and publishing expertise to deliver a dynamic and action-packed game that TRANSFORMERS fans will find irresistible.”

About TRANSFORMERS

The TRANSFORMERS brand has delivered “MORE THAN MEETS THE EYE” action to legions of fans around the world for more than 25 years. As one of the hottest global entertainment properties, TRANSFORMERS captures excitement through action figure play, movies, television, digital gaming, comics, and more.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Jagex Games Studio

Jagex Games Studio is a multi-award winning games developer based in Cambridge, England. Jagex specialises in the development of high quality browser-based games and is the largest independent games developer and publisher in the UK.

Jagex has a long-standing reputation for creating the world's best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world's most popular free multiplayer online game, RuneScape.com

In addition to RuneScape, Jagex self-publishes games on its games portal Jagex.com, and has released a series of successful iPhone games including BounceDown, StarCannon, and Miner Disturbance. Jagex also acts as a third-party publisher for likeminded developers, publishing titles such as the real-time strategy game War of Legends and the iPhone title Undercroft.

Contacts

Hasbro, Inc.
Daniel Benkwitt, 401-727-5318
dbenkwitt@hasbro.com
or
Jagex Limited
Adam Tuckwell, (+44 (0)844 588 6607
Press@Jagex.com 

Jim Sorenson has posted part 6 of his Ron Friedman auction - Hasbro Briefing Binder series of blog updates with the following update:

"As promised, the last part of the Hasbro Briefing Binder.  These pages were loose and in the front of the binder. 

DELUXE VEHICLES (No information as yet)
Tank
Helicopter
Jeep

BATTERY OPERATED VEHICLES
4 Wheel Drive
Remote Control Jeep

The Helicopter and Jeep became Roadbuster and Whirl, from the SPECIAL ARMORED BATALLION DORVACK line.  Presumably, then, that would make the tank the VT-61 LC Bonaparte Tulcas. It's a pretty funky looking vehicle, so it's not hard to imagine why they left it off.

As for the 4 Wheel Drive and the Remote Control Jeep, your guess is as good as mine.  Do we know more about the company behind this? I feel like I've heard this before.  Perhaps there's some extra information in here that can give us more insight into the Transformers toys that weren't. Surely they were developed by some other company and (nearly) licensed. 

Anyway, that concludes the Hasbro Briefing Binder.  I'll do my best to bring you more next week.  Until then, adieu.

"

Allspark member G1son has uploaded photographs of the Ron Freeman auctions (original Generation One Transformers cartoon character designs) to his Photobucket account.

You can see the images by clicking on this link.

• Optimus Prime - Pressing button flips energy blade out
• Bumblebee - Pressing button fires missile
• Ironhide - Rotating dial on back causes arm cannons to move back and forth
• Megatron - Pressing button fires missile
• Starscream - Sliding lever down on back fires three discs stored in his back
• Blackout - Pressing button causing spinning "blades" to launch from arm