TransformersAsia have announced a special promotional item that will accompany the upcoming Transformers Encore #23 Fortress Maximus if you purchase the item from certain Asian retailers.  The item is a cover for your tablet which comes with a diecast head of Fortress maximus that can plug into the earphone jack to transform the device into a bust of the Autobot Headmaster.  You can view an image below

Today's TeeFury deal will be of interest to fellow fans of the Transformers: The Movie.  The T-shirt, which can be seen below and has 15 hours to go, features a design by Pinteezy and features the "Universal Greeting", a Sharkticon and Energon goodies.

Hasbro Inc have filed a new trademark application with the USPTO within the Video Game category for "Transformers Prime Beast Hunters" which you can view here.

Jagex have opened up registration for anyone who is interested in being a Beta tester for their upcoming MMORPG Transformers Universe.  Toy register simply visit their website, choose your side and enter in your details.

The Facebook page for the Transformers Universe MMO game has been updated with several images.

The Singapore branch of Bathing Ape have updated their Facebook page with the announcement ofa new Japanese / Hong Kong / Singapore exclusive Bathing Ape Autobots T-Shirt.  We're mirrored the image for you below, we well as the accompanying text.

"Coming your way very soon!!

Watch out for this Singapore initiative that is exclusive only to Japan, Hong Kong and Singapore! Being unable to get the previous range of tees for local fans, we have been trying to bring it back again just for you guys!

So....please stay tuned for more information!! :)"

Seiberton have a press release from Activision regarding the War for Cybertron Dinobot download pack.

Now that fans have experienced the epic single-player campaigns and multiplayer modes of TRANSFORMERS: FALL OF CYBERTRON, we wanted to let you know that the team at High Moon Studios listened to fans and have been hard at work on exciting downloadable content to support the growing Fall of Cybertron community.

We are thrilled to announce that the legendary DINOBOTS will be playable in online multiplayer modes with the "Dinobot Destructor Pack," set to launch next week for the Xbox 360, PlayStation 3 and PC.

The DLC pack will include the following characters, which includes their full body + individual body parts for use in the multiplayer character creator.

• GRIMLOCK (T-rex)
• SLUG (Triceratops)
• SNARL (Stegosaurus)
• SWOOP (Pteranodon)

The TRANSFORMERS: FALL OF CYBERTRON "Dinobot Destructor Pack" will launch on September 11th. For more information, fans can visit http://www.facebook.com/TransformersGame or http://www.TransformersGame.com.

Two days ago Snakas posted a news post on the upcoming Transformers pin badges which are being released in Japan in November 2012. The pins will be released in blind packets and have two themes, the Generation One show from the 1980s and the live action Michael Bay Transformers movies from Paramount Pictures.  Below is the full line up:

Generation One Anime series

1.?????? ????? ?????- Red Cybertron/Autobot Emblem.
2.???????????????? - Purple Destron/Decepticon Emblem.
3.?????? ????? - Cybertron / Autobot Emblem.
4.????? ????? - Destron  / Decepticon Emblem.
5.?????? ??????????????? - Beast Wars Cybertron (Maximal) Emblem
6.????? ??????????????? - Beast Wars Destron (Predacon)
7.???????? ??????? - Quintesson emblem
8.?????????? ??????? - The emblem of the Earth Defence Core (EDC)
9.????????? ????????? - Western Transformers logo
10.????????? ?????????????  - Japanese Transformers logo
11???? ???????- Convoy (Optimus Prime) in truck mode from the front.
12.???????????????? - Meister (Jazz) chest / bonnet / hood piece.
13??????????????? - Alert (Red Alert) chest piece.
14.???????????? ???? - Bumble (Bumblebee) in Cybertronian vehicle form
15.????????????????? ???? - Thundercracker in Cybertronian vehicle form
16.????? - The Matrix of Leadership (Creation Matrix)
17 to 19  - These are being kept a secret

Live Action Transformers Movie Series

1.?????? ??????????? - A silver Cybertron / Autobot emblem.
2.???????? ??????????? - A Silver Destron / Decepticon emblem.
3.?????? ??????????????? - A red and silver Autobot emblem.
4.???????? ??????????????? - A red and silver Decepticon symbol.
5.???????? ????? ?????? - Barricades Police emblem.
6.?????? ????? ??????? - Ratchet's search and rescue emblem.
7.N.E.S.T.??????????????????? - The primary N.E.S.T emblem.
8.N.E.S.T.??????????????????????? - The N.E.S.T emblem from Transformers: Revenge (of the Fallen).
9.N.E.S.T.????? - The N.E.S.T vehicle emblem.
10.????7??????? - The primary Section 7 emblem.
11.????7?????????????????? - The Sector 7 Tactital Patch as worn by Agent Simmons
12.N.E.S.T.?Global Alliance?
13 - 15 are secret pins

The pins will be release on the 30th November priced at 420 yen.

DeNa has signed a three year deal with Hasbro to release mobile device video games based on the Transformers franchise

Press Quote

DeNA to Release Multiple Titles Based on Blockbuster Franchise on Mobage Network During Three-Year Exclusive Agreement

DeNA Co., Ltd. (TSE:2432) and Hasbro (HAS) have entered into an exclusive three-year agreement to develop and publish mobile games based on the TRANSFORMERS™ franchise. The first TRANSFORMERS game from DeNA will be released on the Mobage™ social gaming platform for iOS and Android mobile devices worldwide, with the exception of Japan, later this year.

“Our global platform has continued to thrive and grow, and we’re now investing in major entertainment IP,” said Neil Young, Director of DeNA and CEO of DeNA’s U.S. subsidiary ngmoco, LLC. “TRANSFORMERS is a highly beloved brand, with dynamic characters that are universally cherished by fans. We are excited to bring the TRANSFORMERS world to life for mobile gamers.”

“DeNA is a proven global leader in mobile social games,” said Mark Blecher, GM and SVP, Hasbro Digital Media and Marketing. “We’re delighted to team-up with DeNA to offer a compelling TRANSFORMERS experience on the leading mobile platforms. DeNA’s innovative approach to mobile gaming is a great fit with the TRANSFORMERS brand.”

About DeNA

DeNA Co., Ltd. is a global Internet company focused on social games, e-commerce and other Web services for mobile devices and PCs. DeNA’s current flagship business is its mobile social games platform Mobage, which offers first-, second- and third-party games on four localized user networks across Japan, China, South Korea and the rest of the world. The original Mobage network in Japan currently serves over 40 million registered users with more than 2,000 titles. Founded in 1999 as a small startup in Tokyo, DeNA currently has over 1,800 employees worldwide working at offices and development studios in 16 cities across 11 countries and regions. The company generated annual sales of more than 1.8 billion U.S. dollars in the fiscal year ended March 2012. DeNA is listed on the Tokyo stock exchange (2432). For more information, visit http://www.dena.jp/intl.

About Mobage

Mobage hosts over 50 third-party developer and ngmoco-developed games, with many more titles in development. ngmoco’s mobile social entertainment network offers chart-topping apps including Tiny Tower, Rage of Bahamut, Ninja Royale™ and many popular games. Mobage supports games for everyone from city building games like We Rule®, to casual games such as Zombie Farm® and Tiny Chef™, classic games including Blackjack!, Touch Hockey®, to core-game titles such as Quests & Sorcery™, DragonCraft™ and Blood Brothers™. Mobage games are available on the Apple App Store and Google Play. Mobage offers developers access to a suite of features to enhance their mobile and social gaming experience, including a payment API, marketing support and analytics tools. To learn more about Mobage, visit: http://mobage.com or contact gamemakers@ngmoco.com.

About Hasbro's TRANSFORMERS brand

First introduced in 1984 by Hasbro and Takara Tomy, the TRANSFORMERS brand has provided kids with hours of MORE THAN MEETS THE EYE fun with their action figures that convert from robot to vehicles and back again. Legions of kids around the world grew up creating fantastic adventures and battles set on both the planet CYBERTRON and Earth that featured the "good-guy" AUTOBOTS and the "bad-guy" DECEPTICONS. Since then, more than 7,500 robots have been introduced in animated TV series, comic books and three live-action feature films.

About Hasbro

Hasbro, Inc. (HAS) is a branded play company providing children and families around the world with a wide range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies." Learn more at http://www.hasbro.com. ©2012 Hasbro, Inc. All Rights Reserved.

ngmoco, DragonCraft, Quests & Sorcery and We Rule are registered trademarks or trademarks of ngmoco, LLC in the United States and/or other jurisdictions. Mobage, Blood Brothers, and Ninja Royale are the registered trademarks or trademarks of DeNA Co., Ltd. in the United States and/or other jurisdictions. TRANSFORMERS and all associated characters are trademarks of Hasbro. Rage of Bahamut is a registered trademark or trademark of Cygames, Inc. Apple, and App Store are trademarks of Apple Inc. Android and Google Play are trademarks of Google Inc. All other marks and names are trademarks of their respective companies.

A good friend of ours who runs Dearden Designs has posted his latest creation over on RedBubble which is a collection of T-shirts, jumpers and hoodies based around Transformers and, in particular the Matrix of Leadership.  I've placed an order for some myself but you can check them out here.

The instruction sheet for the upcoming Transformers: Fall of Cybertron Jazz figure have made there way onto the internet.  You can view a copy below.

Good news for fans of the upcoming High Moon Studios Transformers: Fall of Cybertron video game as not only are there new videos of the game, which you can view below, but the team won the best game of the show prize at E3 2012.

TakaraTomy have issued a press release of their forcoming colaboration with the ice cream manufacturer IceCandy on the upcoming GariRobo figure.  Gari is the mascott for Ice Candy and the figure is a cross between him and Transformers Prime Optimus Prime, only rather than transforming into a truck he transforms into ..... an ice lolly.  The toy is available in two "flavours" regular and Cola, cost 1890yen and is out this month. You can view some images below and will find the full press release (in Japanese) here and can view the official Takara product page here.

The official Transformers community page on Facebook posted a image of Insecticon Hardshell from the upcoming Transformers: Fall of Cybertron video game last night.  The image has been mirrored below and you may well recognise him as Bombshell.

Snakas was pointing to Million Publishing a few days ago, and Seibertron have worked out why.

A new Transformers Generations 2012 book is due for release, online page  can be viewed at Amazon Japan and Ami Ami.

The index reads

• Japan finally landed! Full CG animation feature large "Transformers Prime" latest
• Masterpiece, and Revoltech, · · ·! Thoroughly research the latest items in 2012
  overseas edition toys from all public!
• "Transformers / Dark Side Moon"
  development literature that appeared Transformers toys, mail order magazine interview designers valuable
  • ! ? [Appendix] 1. Special double-sided poster and highly material 2. "Gaiden Super God Masterforce Pretender - Transformers" comics to draw down the full