Event Merchandising have partnered up with Hasbro Inc to open the "world's first standalone Transformers store" at the old Battersea Power Station in London United Kingdom. According to the press release the store will open on in November 2024 at the Boiler House North. A full copy of the press release is below:

"Event Merchandising, in partnership with Hasbro, is bringing the world’s first standalone Transformers store to Battersea Power Station this November 2024.

Opening in time for the Transformers 40th anniversary, the store is a must-visit for fans, offering hands-on experiences with the iconic characters loved by millions. You’ll also find a wide range of the hottest Transformers products—films, comics, toys, and more, all in one place.

With designated areas showcasing the vast Transformers universe, this store is set to become a top destination for fans in the UK. A striking graffiti mural by MurWalls, featuring Transformers alongside Battersea Power Station, will greet visitors, and there will be an exclusive, limited-edition cover of Skybound Entertainment’s award-winning Transformers comics available.

This immersive experience dives into 40 years of Transformers history, with nostalgia and unique features for fans of all ages"

Hero Collector, Eaglemoss' genre collectables division, have announced that they are producing a crowd funded Transformers chess set based on the original Sunbow / MP Transformers cartoon that is officially licenced by Hasbro.  You can find a full press release below as well as the two official videos.

Click the Read More link for all the images and check out the campaign by visiting herocollector.com/transformerschess

The official advert for the video can be viewed below

With the longer Kickstarter video available below.

Press Release

Hero Collector and Hasbro Join Forces

To Bring Transformers Chess To Kickstarter

(London, UK – 13 August, 2021) Hero Collector – award-winning designers and publishers of high-quality collectibles from across the worlds of pop culture – is joining forces with Hasbro to launch their first ever Kickstarter campaign: an all-new Transformers Chess Set!

This epic chess set will feature 32 unique game pieces – 16 for the heroic Autobots and 16 for the villainous Decepticons – created specifically for the Kickstarter and modelled on the classic 1980s Generation One (G1) Transformers animated cartoon! Each model is digitally sculpted, then cast in metallic resin and painted by hand. The sculpts, which show the Transformers in their robot form, were developed with Hasbro and are based on the original animation designs and careful study of the animated series.

Standing 4-6” tall on a base marked with the symbol for the relevant chess piece, these robotic warriors will wage war on an exclusive Cybertron-themed chess board, with color-coded symbols in Autobot red or Decepticon purple. These two warring factions include such iconic characters as:

• Autobot King: Optimus Prime. The beloved commander of the Autobots, Optimus Prime championed freedom in countless clashes across Cybertron – and Earth, where he adopted his famous truck alternate mode.

• Autobot Knight: Hot Rod. A young and brash Autobot with a race car alt-mode, Hot Rod eventually grew to lead the Autobots – as Rodimus Prime!

• Autobot Pawn: Bumblebee. The heart of the Autobots, Bumblebee was quick to befriend their human allies in his iconic yellow beetle alt-mode.

• Autobot Pawn: Prowl. The surly strategist of the Autobots, Prowl’s police car alt-mode suited his no-nonsense personality.

• Decepticon King: Megatron. The feared leader and founder of the Decepticons, and the eternal nemesis of Optimus Prime, Megatron sought nothing less than complete iron-fisted domination of Cybertron!

• Decepticon Queen: Starscream. The scheming second-in-command of the Decepticons, Starscream constantly plotted to overthrow Megatron.

• Decepticon Knight: Soundwave. The loyal comms officer of the Decepticons, Soundwave gathered intelligence using his trio of cassette-minions.

• Decepticon Knight: Shockwave. The ops commander of the Decepticons, Shockwave’s cold logic and laser-turret mode made him a deadly threat.

This Kickstarter launches on 13 August, 2021 – with a delivery date of Q4 2022. A variety of backer gifts are planned for fans who want to go the distance in bringing this game to life – including a Transformers pin badge, Transformers profile book, and more exclusive Gen-1 chess pieces!

Fans and collectors should stay tuned for further information, such as the full roster of characters and details of stretch goals. You can visit the page now at herocollector.com/transformerschess

ABOUT HERO COLLECTOR

Hero Collector is Eaglemoss’ imprint for genre collectables and is one of the world’s leading producers of figurines and fantasy die-cast vehicles. It makes products based on many of the world’s most popular entertainment brands. For more information, visit www.herocollector.com and www.eaglemoss.com.

ABOUT HASBRO

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS. 

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.) 

© 2021 Hasbro, Inc. All Rights Reserved.

Wizards of the Coast have issued the following press release regarding the launch of a Transformers trading card game.

TRANSFORMERS TRADING CARDGAME

IS MORE THAN MEETS THE EYE

TRANSFORMERS TCG from Hasbro and Wizards of the Coast to Launch Later in 2018; Fans to Get Sneak Peek with Convention Edition Item at San Diego Comic-Con and Gen Con

PAWTUCKET, RI AND RENTON, WA–JULY 10, 2018 –Hasbro, Inc., a global play and entertainment company, and Wizards of the Coast,a subsidiary of Hasbro and the publishers of the seminal trading card game Magic: The Gathering, provided more details today  about a trading card game inspired by Hasbro’s iconic TRANSFORMERS franchise: the TRANSFORMERS Trading Card Game. Designed for players ages 8 and up, the TRANSFORMERS Trading Card Game will be available for purchase in the United States and certain other markets later in 2018.

The TRANSFORMERS Trading Card Game is a fast, easy-to-learn action battling card game designed for two players. Players build a team of TRANSFORMERS character cards and power them up with a customizable deck of battle cards. TRANSFORMERS character cards are huge – character cards in the AUTOBOTS Starter Set and Booster Packs are twice the size of standard playing cards, and can be flipped from bot mode to alt mode and back – and feature premium printing treatment on one of their sides. The deck of battle cards features Action and Upgrade cards to enhance TRANSFORMERS character cards.

“The TCG format lets us pull TRANSFORMERS characters from across the brand’s massive history. From Bumblebee to Sunstorm – the game is digging deep into the TRANSFORMERS lore,” said Drew Nolosco, TRANSFORMERS Trading Card Game Brand Manager. “We can even focus on different aspects of the same character. Optimus Prime, for example, is immensely powerful in combat, but he’s also a master tactician. The Transformers TCG will let players explore the characters’ depth through engaging and tactical gameplay.”

At launch, TRANSFORMERS fans can look forward to the following:

·       AUTOBOTS Starter Set – The AUTOBOTS Starter Set contains cards for two players to begin gameplay, and features OPTIMUS PRIME, BUMBLEBEE, IRONHIDE and RED ALERT character cards. It will be available for purchase at retailers in the United States beginning on Sept. 28, 2018, and in certain other markets later in 2018.

·       TRANSFORMERS Trading Card Game Booster Packs – Players can add to their character card teams and battle card decks for full gameplay with Booster Packs. Each Booster Pack contains 1 TRANSFORMERS character card and 7 battle cards from a pool of 40 character cards and 81 battle cards. Booster Packs will be sold separately and available for purchase at retailers in the United States beginning on Sept. 28, 2018, and in certain other markets later in 2018.

Fans can get a first look at four cards for the TRANSFORMERS Trading Card Game in July with the TRANSFORMERS Trading Card Game Convention Edition. Limited quantities will be available for purchase at Comic-Con International 2018 in San Diego, Gen Con 2018 in Indianapolis and through the Hasbro Toy Shop at HasbroToyShop.com, where available, after the conventions. The TRANSFORMERS Trading Card Game Convention Edition contains two TRANSFORMERS character cards (CLIFFJUMPER – RENEGADE WARRIOR and SLIPSTREAM – STRATEGIC SEEKER) and two battle cards (All-Out Attack and Tandem Targeting System) not available in the AUTOBOTS Starter Set or the TRANSFORMERS Trading Card Game Booster Packs.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

ABOUT WIZARDS OF THE COAST

Wizards of the Coast LLC, a subsidiary of Hasbro, Inc. (NASDAQ:HAS), is the leader in entertaining the lifestyle gamer. Wizards’ players and fans are members of a global community bound together by their love of both digital gaming and in-person play. The company brings to market a range of gaming experiences under powerful brand names such as MAGIC: THE GATHERING, DUNGEONS & DRAGONS, and AVALON HILL. For more information about our world-renowned brands, visit the Wizards of the Coast web site at www.wizards.com.

Imaginarium Arts have revealed, via their Facebook page, their upcoming Wheeljack statue which we have mirrored below

XM Studios Premium Collectibles have announced, via Facebook, that they have acquired a license to produce Transformers G1 (Generation 1) premium collecibles. According to their website, XM Studios is a premium statue company, producing collectibles in high end, highly detailed fashion.

More as it becomes available.

Space Ape, developers of the upcoming Transformers Earth Wars mobile game, have shared another inside look at one of the game’s characters, Grimlock. Check it out below.

Mobage have announced the details of their new Unicron Returns event for Transformers: Legends. The event is based upon the Generation One episode "Ghost in the Machine".

STARSCREAM, still a ghost, makes a deal with UNICRON for a new body. He goes to the DECEPTICON base, and takes control of SCOURGE and CYCLONUS. He leads the two DECEPTICONS to Earth, so they can fulfill UNICRON’S commands - for new eyes and a new body.

While SERGEANT KUP and SLINGSHOT fly to Earth to do a routine inspection on AUTOBOT CITY, SCOURGE and CYCLONUS, spurred on by STARSCREAM, head there to steal the mighty METROPLEX’S eyes.

After a fierce battle, the DECEPTICONS manage to escape with one, and head to their next task, to bring TRYPTICON’S body to UNICRON. The AUTOBOTS follow, intent on preventing whatever mayhem they intend to perpetrate.

Will they be able to stop STARSCREAM from reviving the galaxy’s greatest threat? Will UNICRON rise again? Find out on TRANSFORMERS: LEGENDS – “UNICRON RETURNS”!

Mobage also announced changed to the maximum number of players and the team point thresholds:

Please note that we have made some changes to the episode. The team sizes have been adjusted, so that it now takes a minimum of 15 players to form a team, up to a maximum of 20.

In addition, the Team Point Threshold has been increased, from the previous 3500 points to 5000 points.

Thanks! We hope you enjoy the next episode, TRANSFORMERS Legends - “Unicron Returns”.

-The TRANSFORMERS Legends team

It has been announced that Hasbro Inc and Rovio are teaming up to release a Transformers themed Angry Birds game.   Expect licensed products to be released within the next 12 months as well.

The latest three Transformers Age of Extinction TV Spots can be viewed below.

Our thanks go out to Mr Neurie for reporting this ti us via Twitter yesterday.  Neurie was looking through the online Metro Newspaper, a free newspaper here within the UK and normally read by commuters on the train/tube, when he spotted the following advert for Transformers: Battle For Cybertron

Battle For Cybertron is a gambling game available on a couple of onlne gambling sites and varies from Bingo to a slot machine type game.

TFW2005.com have found three new Transformers Domains registered by MarkMonitor,　the domain registar which registered Transformers Dark of the Moon.  The three titles are

Transformers: Apocalypse
Transformers: Last Stand
Transformers: Future Cast

We'll have to wait and see which, if any, gets used

Amazon have published a trailer and indepth description of the Covenant of Primus book which will be released at the end of the year. You can order the book by clicking on the previous link.

Book Description:
The Covenant of Primus delves into the depths of Transformers mythology to reveal the backstory that’s previously only been hinted at.

Encased in an interlocking Autobot emblem that when pulled open emits Transformer sounds, this tome is a gift to humans from Alpha Trion, one of the ancient Thirteen Primes—the first of the Transformers. Little is known about Alpha Trion, and the rest of the Thirteen Primes have been shrouded in mystery—until now. The Covenant of Primus reveals the stories of these ancient heroes for the first time. It chronicles the saga of Optimus Prime and Megatron and covers the full history of the Transformers. Never-before-seen illustrations depict battles, portraits of the Thirteen Primes, and detailed scenes of the Transformers’ world. Offering insight into their origins, the Golden Age of exploration, the great civil war between the Autobots and Decepticons, and much more, this book is the definitive in-world history of the Transformers.

Product Features:
Autobot shield case with three-part interlocking manual opening system and three classic Transformers audio effects
Hardcover book with newly commissioned cover art, 20 newly commissioned illustrations, and many never-before-seen images from the Hasbro archive

Release Date: December 10, 2013
Hardcover: 176 pages
Publisher: 47North
Language: English
ISBN-10: 1477805990
ISBN-13: 978-1477805992

About the Author
Justina Robson was born in Yorkshire, England in 1968 and grew up watching the original Transformers TV series. After completing school, she dropped out of Art College, then studied philosophy and linguistics at York University. She sold her first novel in 1999. Since then she has won the 2000 Amazon UK Writers’ Bursary Award. She has also been a student (1992) and a teacher (2002, 2006) at the Arvon Foundation in the UK, a center for the development and promotion of all kinds of creative writing. She was a student at Clarion West, the US boot camp for science fiction and fantasy writers, in 1996. Her books have been variously shortlisted for the British Science Fiction Best Novel Award, the Arthur C. Clarke Award, the Philip K. Dick Award and the John W. Campbell Award. An anthology of her short fiction, “Heliotrope,” was published in 2012. In 2004, Justina was a judge for the Arthur C. Clarke Award on behalf of the Science Fiction Foundation. Her novels and stories range widely over science fiction and fantasy, often in combination and often featuring AIs and machines who aren’t exactly what they seem. She still lives in t’North of England with her partner and three children and a cat.

Lmb3.net have posted an article which contains a review of the contents of a "1986 Transformers The Movie Ziploc Promotion Salesman’s Sample Kit" which they recently purchased from eBay.  The promotion kit covers marketing material which should be used during the promotion as well as some details on the marketing budget which accompanied the animated movie.

It's an interesting look back at a piece of history and is well worth a read

Back in March it was reported that a Paramount Pictures crew had visited GM's Grand Blanc Weld Tool Center plant as a possible locations for the fourth live-action Transformers film.  However it is now being reported by mlive.com that the location will not be used for the movie due to the film crew's schedule and the timeline for General Motors Co. to clear out the, soon-to-be-closed, Grand Blanc Weld Tool Center not being compatible according to Robert Wheeler, a spokesman for GM.

A new event day has been announced for Transformers Legends players called Day of the Dinobots.  Here is a copy of the announcement

"TRANSFORMERS Legends players:

Like this post if you'll be playing Day of the DINOBOTS: Part I on 4/4!

What's new with today's update?
Space Bridge has been overhauled
-Players can now cash in Gold and Silver medals acquired from the first event! They have been converted from Episode medals to regular Warrior medals.
-New banner art, and a card 'carousel' which shows you a sample of what you could win

Allies functionality updated
-Search will now find players with power equivalent to you
-Cheering has been updated, you can now cheer your allies once per day for 10 points apiece.

Plus...
-Tap to dismiss full screen cards is back
-Many backend bug fixes and optimizations
-Day of the Dinobots Pt. 1 coming on April 4th, 5:00pm PST! "