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According to two reports on BoxOfficeMojo, the live action Transformers movie has taken $64.7 million dollars since opening domestically in the United States. According to Michael Bay the film gross the largest income for a Tuesday ($28 Million).

Credit to The Allspark for the Office Mojo link, and ShootForTheEdit.com for the Michael Bay quote.

Yes we have finally arrived back in the UK from our Botcon / New York holiday trip which was plagued by heavy delays. As you can expect we have a lot to catch up on from emails to news stories, press releases, convention galleries and general toy reviews / image galleries. Please bare with us as some of the BotCon reports will take a while to complete fully (full transcriptions of the panels and Hasbro tour) but we'll try to bring you as much as we can as soon as we can.

As you have no doubt noticed there has been no new news stories since the 27th June here at Transformers At The Moon.  There is a simple reason for this, we flew out to Botcon that day and won't arrive back in the UK until the 6th July as we are currently in New York.

Looking through our In The News service, most of the news that we have missed has been Botcon related, we will publishing our own BotCon 2007 report once we are back as well as full transcripts of various panels.  The remainder of the news has been concerning the Transformers Movies, which has now opened nationwide here in the United States of America.  Whilst wandering New York this morning we notice a queue of one block for the 2:30pm screening.  The Transformers Movie toys were also selling extremely well in Toys R Us in Times Square with several sections being cleared out between Monday and Tuesday this week.

As well as covering BotCon news we will be adding various new galleries including images from the event in super-high resolution, images of the items we purchased from the convention, as well as during out stay in New York.  The galleries will range from new Transformers Movie figures too two Generation One resin hardcopies (one handpainted, the other clear resin).

Just to let everyone know that the first wave of Deluxe Movie figures are finally out at Toys R Us stores in the UK. (Bumblebee, Barricade, Jazz, Brawl, Scoronok & Barricade). They also have in the second wave of Fast Action Battlers (Ratchet, Brawl & Jazz). Also, we only have until the end of this coming weekend to make the most of the buy one get one half price deal.

TRANSFORMERS: THE SEARCH FOR THE ALLSPARK GOES BEYOND THE BIG SCREEN! As the hype and excitement around the Transformers movie launch continues to gain momentum, the amazing new movie toys are just starting to hit the shelves. Transformers toys have always boasted the ability to surprise, but this year the toys are carrying a secret that really does make them more than meets the eye. The Transformers movie will centre around the battle between the brave Autobots and the evil Decepticons in their search to find the ALLSPARK. But now the Autobots are looking to the Transformers fans for help. Optimus Prime, the leader of the Autobots, has hidden the ALLSPARK symbol in 10 Transformers movie toys. Find one of the symbols and you’ll win a brand new Chevrolet car! The 10 chosen toys have been seeded in with all of the other Transformers at Toys R Us stores across the UK. Their whereabouts have been kept top secret so that the Decepticons don’t find them first and take control of the ALLSPARK. Now the Autobots must rely on brave Transformers fans to step forward and help them in this intergalactic battle. In order to find the ALLSPARK, potential winners must reveal the ALLSPARK symbol and a unique code which will be hidden somewhere on the toy. Whilst there are only 10 toys containing the ALLSPARK symbol worthy of a brand new car, there are also 100 fantastic toy bundles up for grabs. If the Decepticons find the ALLSPARK first then the consequences for planet Earth could be unthinkable! It’s a race against time to locate the hidden symbols and only the most fearless Transformers fans will triumph. Autobots, roll out! For more details and for a full list of terms and conditions please visit your nearest Toys R Us and pick up a leaflet. For more information on the new Hasbro Transformers toys visit www.hasbro.com/transformers or for more information on Toys R Us visit www.toysrus.co.uk

The Transformers Movie tie-in game, Transformers The Game, was released in North America yesterday and the first reviews are now coming in. Gamespot give it 6 (PS3, Xbox 360 and WII), though their readers reviews across the same formats average at 4.5. IGN rate it as 5.7 out of 10, though their readers rate it as an 8, with average press ratings of 6.5. Both reviews can be summarised by saying "it promised much, but delivered little". Activision are due to be at Botcon 2007, so it should be interesting to see what questions are asked during their panel.


Credit to TF.net for the links.

We received the following Press Release from CBS Radio regarding their launch of Live from the Web Carpet.


CBS RADIO LAUNCHES "LIVE FROM THE WEB CARPET,"
A SERIES OF ONLINE SPECIALS BROADCAST FROM THE MOST TALKED ABOUT MOVIE PREMIERES

Exclusive Video Presentations To Include Interviews With The Stars, Behind The Scenes Footage And Clips From The Featured Film

Debut Webcast From Premiere Of "Transformers," The Michael Bay Film Starring Shia LaBeouf, Tyrese Gibson And Josh Duhamel, On Wednesday, June 27


Earth has become the battleground pitting good versus evil in the highly anticipated Michael Bay film, “Transformers,” debuting in theaters this July. CBS RADIO stations will serve as the online destination for complete coverage of the movie’s Los Angeles premiere on Wednesday, June 27 (6:30PM, PT) as part of the Company’s latest series of web specials, “LIVE FROM THE WEBCARPET.” The half-hour program will be streamed live on more than 100 station websites spanning all CBS RADIO markets and formats, and available on-demand following the broadcast.

Hosted by Leo Quinones, host of the popular Film Freak radio show broadcast in Southern California, the debut episode of “LIVE FROM THE WEB CARPET” will capture all the excitement of the long-awaited premiere of “Transformers” and feature interviews with cast members including Shia LaBeouf, Tyrese Gibson, John Duhamel, John Turturro, and John Voigt, celebrities attending the premiere at the Mann National Theater, highlights from the movie, commentary from Executive Producers Michael Bay and Steven Spielberg, behind the scenes footage and a look at some of the spectacular props.

Additional dates and movie titles to be showcased will be announced at a later date.

We fly out to BotCon tomorrow afternoon and as such, website updates will be few and far between before we return from the event. We hope to be able to post some updates and news from the US but normal service will resume once we return to the UK. We'll be posting new news stories until we leave for the airport, so if anything happens before lunchtime tomorrow, you'll see it here.

Both TransMy and TFWorld2005 have images from the Robotcon 2007 Transformers convention which took place in Malaysia recently. You can see images here and here. The event was organised by Hasbro, UIP, and the TransMY.

TFWorld2005 noticed an ebay auction for a Transformers Movie Bumblebee door key for the Westin Providence hotel which will be given to BotCon attendees staying at the hotel. The image is a little blurry, but is a nice touch.

The Battle for Earth Begins as TRANSFORMERS: The Game Rolls out to Retail Stores Today

Gamers Control the Outcome of the Planet as They Choose to Protect It as AUTOBOTS or Destroy It as DECEPTICONS




SANTA MONICA, Calif., Jun 26, 2007 (BUSINESS WIRE) -- The fate of the world is in gamers' hands with the announcement that TRANSFORMERS: The Game from Activision, Inc. (Nasdaq:ATVI), under license from HPG, the licensing division of Hasbro, Inc., has shipped to retail stores nationwide. Timed to the highly anticipated theatrical release of the "TRANSFORMERS" live-action feature film from DreamWorks Pictures and Paramount Pictures, the game allows players to experience the unstoppable power and massive scale of the AUTOBOTS and DECEPTICONS in an epic battle for Earth.

"TRANSFORMERS: The Game lets you choose your side - Autobots or Decepticons - to either protect or destroy Earth," said Will Kassoy, senior vice president of global brand management, Activision, Inc. "The game features fully destructible environments, an army of playable characters, split second changes from robot to vehicle form and a storyline that goes beyond the film to include some elements from t he property's long history that will also appeal to Generation 1 fans."

"The Activision team has done an outstanding job of replicating the live-action movie scale and realism into TRANSFORMERS: The Game," said Jeff Burdeen, Vice President of Digital Media for HPG. "Across the current and next-generation platforms, gamers will have an awesome TRANSFORMERS experience from the amazing vehicle-to-robot changes to the heart-pounding action."

In TRANSFORMERS: The Game for the consoles and PC, players are presented with dual campaigns as they choose from an unprecedented line-up of characters including OPTIMUS PRIME, MEGATRON, IRONHIDE, STARSCREAM, BUMBLEBEE and more. Gamers must master each character's unique weapons, moves and instantaneous conversions from robot to vehicle mode as they rampage through fully interactive and destructible environments in their quest to protect or destroy Earth.

The Nintendo DS(TM) offers two completely different games, TRANSFO RMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS. Both titles enable players to engage in the "AllSpark Wars" through Nintendo(R) Wi-Fi Connection where they must help their side win the global conflict between AUTOBOTS and DECEPTICONS via daily challenge missions and global player stats comparisons. Each Nintendo DS game features 20 unique story missions plus more than 20 challenge missions as well as local wireless multiplayer modes for up to four players.

The PSP(R) (PlayStation(R) Portable) system version of TRANSFORMERS: The Game features more than 20 playable TRANSFORMERS characters with three combat modes and 19 story-based missions that have players playing both AUTOBOTS and DECEPTICONS as they progress through the game. In addition, gamers can battle in four-player Ad Hoc wireless competitions including Deathmatch, Team Deathmatch, Ascension Rites (king of the hill) and Secure the Energon (capture the flag), in more than 10 multiplayer arenas.

TRANSFORMER S: The Game was developed by Traveller's Tales for the Xbox 360(TM) video game system from Microsoft, PLAYSTATION(R)3 computer entertainment system, Wii(TM) home video game system from Nintendo, PlayStation(R)2 computer entertainment system and PC, and is rated "T" (Teen) by the ESRB. The PSP system version was developed by Savage Entertainment and is currently rated "E 10+" (Everyone 10 and older - Violence) by the ESRB. Two unique games for Nintendo DS, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, were developed by Vicarious Visions and are rated "E 10+" (Everyone 10 and older - Violence) by the ESRB. For more information about the game, visit http://www.transformersgame.com/.

TRANSFORMERS: The Game press kit assets are available at http://pressroom.activision.com where media can download press materials and art assets.

BradyGames' TRANSFORMERS: The Game Official Strategy Guide is availa ble at electronics, book, and software retailers nationwide, and online at www.bradygames.com.

About HPG

HPG, the licensing division of Hasbro, Inc. (NYSE:HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.

About HASBRO

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategi es regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes", "may", "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, further action by the Nasdaq Listing and Hearing Review Council relating to the continuation of the listing of Activision's common stock on the Nasdaq market; the completion of work by Activision management and Activision's auditors on the restatement of Activision's financial statements in response to the findings of the special sub-committee of independent directors established in July 2006 to review our historical stock option granting practices; the completion and filing of overdue quarterly reports and amendments to a previously filed quarterly report with the SEC; the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the sub-committee, the board and the Activision; the outcome of the informal inquiry opened by the SEC in July 2006 and the derivative litigation filed in July 2006 against certain current and former directors and officers of the Activision relating to the Activision's stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies. Other factors that could cause the Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of the Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, the Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of the Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options, foreign exchange rate changes, and the risks identified in the Activision's most recent annual report on Form 10-K/A and recent reports on Form 8-K. The forward-looking statements in this release are based upo n information available to the Activision as of the date of this release, and the Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. (C) 2007 Hasbro. All Rights Reserved.

SOURCE: Activision, Inc.

As a celebration of the live action Transformers Movie being released in Japan, Part One Ltd, who run the e-Hobby store, will be pulling ten names from a hat (not literally) for anyone who orders (or has ordered) a Transformers Movie toy from their store between now and the 31st July 2007. The winners will then be given a free Transformer toy. The prizes (and their quantities) are

1. Wonderfest Exclusive BT Black Convoy - Four people
2. e-Hobby excluvisve Insecticon Clone Army- Three people
   
3. Transformers Cybertron Primus (USA Edititon) - Two people
4. e-Hobby exclusive Magnificus with Gamed - One Person

The list of winners will be announced on Friday the 10th August on the e-Hobby website

Protoform-S has posted a review done by CybPh member Mechajol on Barricade from the Jollibee Transformers Movie kiddie meal over on our message board. The review includes several images and comparisons with the full scale toy. View the review here.

If you missed out coverage of the Transformers Movie press conference which took place in Second Life on Friday, as well as the links to the sound files from the event, there are now You Tube videos which you can watch.

• Q&A with Michael Bay & Lorenzo Di Bonaventura Part 1
• Q&A with Michael Bay & Lorenzo Di Bonaventura Part 2
• Q&A with the cast Part 1
• Q&A with the cast Part 2

Thanks to Seibertron for the original spot, and yes the Armada Seaker (Mapes Boa) is Transformers At The Moon.

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