In a press release sent over Business Wire, Warner Home Video have announced that they secured a deal to release Transformers on DVD within China. Here's the full release.

Warner Home Video Signs Deal to Distribute Paramount and DreamWorks Animation Titles in China - Launching with the Release of ''Transformers'' and ''Shrek the Third''

BURBANK, Calif., Nov 07, 2007 (BUSINESS WIRE) -- At a press conference today in Beijing Warner Home Video (WHV) announced it has signed an agreement with Paramount and DreamWorks Animation to distribute DVDs in China. WHV will leverage its distribution infrastructure and expertise to provide high quality, studio-authorized copies of these blockbuster films on DVD. DreamWorks Pictures and Paramount's "Transformers" and DreamWorks Animation's "Shrek the Third" will be the first two new release titles distributed under the new partnerships.

"The addition of two major Hollywood studios' product in China - Paramount and DreamWorks Animation - further strengthens our efforts in building a legitimate video business in China," said Mark Horak, executive vice president & general manager, worldwide operations & new packaged media for Warner Home Video. "By providing a wide selection of high quality, competitively priced DVDs, we will be offering consumers a more attractive alternative to lower quality, pirated product."

CAV Warner Home Entertainment, a joint entertainment distribution venture between Warner Home Video and China Audio Video, will use its established relationships with retailers throughout China to distribute select Paramount and DreamWorks Animation titles in more than 50 cities and up to 20,000 outlets. On November 1 the first film distributed under the new agreement, "Transformers," hit shelves. The biggest original film of the year during its theatrical release, the DVD has become a top-selling title in China. "Shrek the Third" will be released on November 28, 2007. All titles will be distributed on competitively priced, Mandarin language DVDs.

"Warner has demonstrated that securing key retail outlets in China is necessary to supplant pirated content with legitimate product to fight piracy in the market," said Dennis Maguire, President, Paramount Home Entertainment International. "Paramount Pictures and DreamWorks Animation believe that consumers in China deserve to see their films at the best quality and most affordable price. Our relationship with Warner Bros. allows us the best opportunity to reach the most consumers with two of the year's most highly anticipated releases of "Transformers" and "Shrek the Third"."

"We are pleased to welcome Paramount and DreamWorks into our growing distribution network in China," said Philippe Cardon, president of Warner Home Video International. "This agreement further strengthens our value proposition to readily provide inexpensive, quality DVDs, which appeal to consumers who are used to purchasing cheap pirated products."

The press conference, held today in Beijing, China, was hosted by Warner Home Entertainment, CAV Warner Home Entertainment and Paramount.

About CAV Warner Home Entertainment

Shanghai based CAV Warner Home Entertainment Co. is a joint venture between Warner Home Video and China Audio Video. The venture marks the first U.S. studio to create an in-country DVD/VCD distribution and marketing operation in China. CAV Warner Home Entertainment was established to address China's enormous consumer demand and growing appetite for legitimate alternatives to poor quality pirated goods. In addition to distributing Warner Bros. home entertainment titles, the joint venture distributes home entertainment titles from Universal Pictures International in the region.

About PHEI

Paramount Home Entertainment International (PHEI) is part of Paramount Pictures Corporation, a unit of Viacom (VIA)(VIA.B), a global entertainment company that produces and distributes filmed entertainment through the Paramount Motion Picture Group. PHEI is responsible for the international sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, DreamWorks SKG, Paramount Vantage, Nickelodeon, MTV, Comedy Central and CBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.

SOURCE: Warner Bros. Home Entertainment Group

Madman Entertainment have released their region 0 (region free) Transformers: Headmasters box set. That is the Japanese series. The DVD set contains:

- Japanese Audio track
- English Audio track
- Corrected English Subtitles with Japanese names
- English Subtitles with Western character names
- Image galleries from Transformers At The Moon
- Image galleries from Seibertron
- Character art
- A cover by artist Guido Guidi.

The set can be purchased directly from their website.

Both Burger King and Activison Inc have announced previous quarter profits with both attributing part of the rise to Transformers Movie tie-in products.

The Associated Press have sent out the following report on the rise in Burger Kings 1st Quarter profits.

"MIAMI (AP) - Fast-food chain Burger King Corp. said Monday its fiscal first-quarter earnings rose 23 percent, beating Wall Street expectations, helped by ''Simpsons'' and ''Transformers'' marketing promotions and sales of the Tendercrisp and Spicy Chick'N Crisp sandwiches. The company earned $49 million, or 35 cents per share, compared with $40 million, or 30 cents per share, in the year-ago quarter. Revenue increased 10 percent to $602 million, from $546 million in the prior-year period. Analysts were expecting a profit of 33 cents per share on revenue of $597.1 million, according to a poll by Thomson Financial. Worldwide same-store sales were up 5.9 percent, Burger King said, while same-store sales in the U.S. and Canada rose 6.6 percent. Same-store sales, or sales at stores open at least a year, is a key indicator of retailer performance since it measures growth at existing stores rather than newly opened ones. In the U.S., the company said its tie-in with ''The Simpsons Movie'' drove sales of the Ultimate DoubleWhopper sandwich. Burger King also said sales were helped in the U.K. by the launch of its BKFusions Real Dairy Ice Cream offerings."

From Reuters regarding Activision

"SAN FRANCISCO, Nov 5 (Reuters) - Activision Inc (ATVI.O: Quote, Profile, Research), the second-biggest U.S. video game publisher, posted a small quarterly net profit on Monday compared with a year-earlier loss, as revenue jumped on sales of titles like ransformers and Guitar Hero.

The NPD sales charts for September have been announced and Transformers continues its strong performance keeping it on track to be one of the must have lines this Christmas. Overall Transformers Movie Legends are the best selling Transformers items out there, with the Movie Assortment having a strong September. Here is a break down of where Transformers items fit into the four published charts followed by the full charts

In the UK September 2007 Gross Sales (in pounds), the Transformers Movie assortment is number two, with Transformers Movie Legends placed at number three (down one on August). As epxected, the Deluxe and Voyager assortments are gone from the charts.

In the Units Sales chart, Transformers Movie Legends remained at number two, with the Movie Assortment sitting at number 5.

In the Year to date £ sales categories, the Transformers Movie Legends figures break into the charts and are placed at number 10.

Finally, in the Unit Sales Year To Date, Transformers Movie Legends are placed at number 5, up one from August.

Here are the full charts

UK September 2007 £ Sales
1. Doctor Who 5-Inch Series
2. Transformers Movie Assortment
3. Transformers Movie Legends
4. Tamagotchi Connexion
5. WWE Ruthless Aggression
6. Hotwheels Cart Assortment
7. In The Night Garden 12-Inch Talking Plush
8. In The Night Garden Mini Plush
9. Ben 10 Omnitrix Fix Watch
10. First Steps Babywalker

UK September 2007 Unit Sales
1. Hot Wheels Car Assortment
2. Transformers Movie Legends
3. Dr Who 5-Inch Figures
4. Cars Assortment
5. Transformers Movie Assortment
6. WWE Ruthless Aggression
7. In The Night Garden Mystic Force Light Figures
8. Power Rangers Mystic Force Light Figures
9. Super Tips Bright 12
10. 12 Coloured Pencils

UK Year To Date £ Sales
1. Tamagotchi Conexion
2. Dr Who 5-Inch Figures
3. Cars Assortment
4. Power Rangers Mystic Force Light Figures
5. All Surface Swingball
6. HotWheels Car Assortment
7. WWE Ruthless Agression
8. WWE Deluxe Figures
9. Dr Who Sonic Screwdriver
10. Transformers Movie Legends

UK Year To Date Unit Sales
1. Hot Wheels Car Assortment
2. Cars Assortment
3. Power Rangers Mystic Force Light Figures
4. Dr Who 5-Inch Figures
5. Transformers Movie Legends
6. Tamagotchi Connexion
7. WWE Ruthless Aggression
8. Super Wheels
9. Super Tips Bright 12
10. Power Rangers Mysitc Force Battlized Figures

What it interesting is when you look at the September spend by advertiser. Mattel top the list fir 46.27% of the spend share, Character are second with 16.79% and Hasbro third with just 9.81%. Of that 9.81%, Transformers does not fit into Hasbro UKs top 5 advertised products. If they did, who knows what level the sales figures might have reached.

For those wonder what Augusts charts were like, here's a recap

UK August 2007 £ Sales
1. Dr Who Wave 1
2. Transformers Movie Legends
3. All Surface Swingball
4. Itng Mini Plush Assortment
5. Itng 12" Talking Plush
6. Transformers Movie Voyager Assortment
7. Transformers Movie Deluxe Assortment
8. Tamagotchi Connexion Assortment
9. Hot Wheels Basic Car Assortment
10. Cars Character Assortment

UK August 2007 Unit Sales
1. Hot Wheels Basic Car Assortment
2. Transformers Movie Legends
3. Dr Who Figures Wave 1
4. Itng Mini Plush Assortment
5. Cars Character Assortment
6. Power Rangers Mystic Force Battlized figure 12.5
7. Super Tips Bright 12
8. Transformers Movie Deluxe Assortment
9. Super Wheels Assortment
10;. WWE Ruthless Aggression

eBay testshot / sample seller Paranooid has listed two new Transformers Animated auctions over on eBay. The first if for Bumblebee, the second is for the earth mode Optimus Prime. You can view the auctions here and here. We've mirrored the images below.

Transformers Animated.com has received it's second update this week with yet another new Transformers Animated wallpaper, Earth Mode Megatron (based on the Transformers Animated Trade Paper Back).

You can find the new wallpaper, and various other Transformers Animated wallpapers in the Transformers Animated Wallpaper section of Transformers Animated.com.

We'd like to welcome back RobotKingdom as a sponsor of Transformers At The Moon. Robot Kingdom have a great range of Transformers in stock, and are especially good with Japanese Transformers including the unmodified Masterpiece Megatron. You will find their banner at the top of Transformers At The Moon as well as our sister site Lucky Draw Transformers.

We encourage you to click through and have a look at the various product that Robot Kingdom have to offer, as it is only with the subsidy that site sponsorship provides that we can reduce the cost of our server hosting to a more manageable monthly level

Heerotoysmaker has an auction for a Transformers Movie Evac testshot, in what are probably final colours, the toy is the Autobot retool (face) of Transformers Movie Blackout.

The toy was first shown at BotCon 2007 during the Hasbro tour, and later on their display.

You can find lots of images of the toy in our Hasbro Tour image gallery

Heerotoysmaker has an auction for a non-official custom Worlds Smallest Transformers Music Label Convoy testshot (clear trailer, grey cab) on eBay.

The figure includes a mini I-Pob (non working obviously) but looks pretty nice.

Transformers Animated.com has been updated with a new wallpaper, this time featuring everyone's favorite multiple-personality Decepticon Blitzwing.

The wallpaper is avaliable in three sizes and can be loaded from the Transformers Animated Wallpaper section of Transformers Animated.com.

The Associated Press have released the following article covering the sucess of the Transformers Movie and it's effect on Hasbro's profit and loss figures.

Like one of its Transformers, Hasbro Inc. has spent the last few years trying to change from a toy company to a business that creates the ideas behind movies, shows and games.

Investors hope to see a payoff from that strategy.

Last month, investors got an early taste of success when the company reported a 62 percent increase in net income. Analysts say those results bode well for the holiday shopping season, which accounted for nearly half of Hasbro's profits in 2006.

Part of what's driving expectations is the two-decade-old Transformers toy line. "Transformers" the movie was released in the United States on July 3, just after the quarter began, and has helped make Transformers products among the most sought-after toys for the coming holiday season.

The movie was the first step in what Hasbro hopes to be a long and fruitful relationship with Hollywood: Hasbro supplies the characters and story lines from its toys - household names such as G.I. Joe and Monopoly. Hollywood turns the ideas into big-budget movies or successful TV shows. Then Hasbro reaps the benefits. A Transformers animated TV show is coming in the spring, and Hasbro is also planning a "Transformers" sequel, a G.I. Joe movie and at least one TV game show.

Hasbro, the world's second-largest toy maker behind Mattel Inc., has made movie-related toys for years, but it did not own some of the most popular brands, such as Spider-Man, and had to pay royalties. A few years ago it struggled with an overreliance on fads, including Furby, and movie-related toys and was forced to cut hundreds of jobs as it lost $144 million.

These days, the company's strategy is to look at the time-tested brands it already owns - Trivial Pursuit, Battleship, Littlest Pet Shop and Mr. Potato Head, for example - and turn those into new products such as movies, TV shows, games or online experiences, said Brian Goldner, Hasbro's chief operating officer.

"Our goal is to create that immersive experience that allows consumers to enjoy our brand anywhere - in any format they want - when they want," Goldner said.

Hasbro has had several good quarters, and investors responded by driving Hasbro's share price up 56 percent in the last two years. Still, in a note to investors last month, Gerrick L. Johnson of BMO Capital Markets Corp. cautioned that the entire toy industry could see fallout from a slowing economy and concerns about toy safety. Although Hasbro has not been involved in the most high-profile toy recalls this year for lead paint, Johnson wrote that sluggish sales could cause retailers to put off buying any more toys in the quarter.

In a separate note, he said he expected Transformers sales could drop off next year because of the lack of a new movie in 2008.

The "Transformers" movie has made about $700 million worldwide since it was released in summer and about $316 million domestically. Hasbro does not share significantly in the box office - something Goldner said it agreed to forgo because it did not invest in the movie's production cost. But it shares in the success in other ways.

It made money by licensing about 230 Transformers products, including cell phone games, video games, even a jacket that transforms to a backpack and a pillow and sells for about $500.

Goldner would not comment specifically on sales of Transformers toys ahead of the earnings report. Jim Silver, editor-in-chief of the trade magazine Toy Wishes, said retailers tell him Transformers sell out as soon as they're put on the shelf.

"These toys, the way they transform and the things that they do, they're really fun," Silver said. "It's the hottest thing in the boys' category."

A new Transformers animated series is scheduled for TV this spring, the movie DVD hit stores last month, and Hasbro is again working with DreamWorks-Paramount on a sequel, tentatively scheduled to be released in June 2009, Goldner said.

Also in development for a tentative 2009 release is a G.I. Joe movie, based on the 1980s comic books and animated series and pitting the G.I. Joe team against the evil forces of Cobra, Goldner said. Stephen Sommers of "The Mummy" movies signed up to direct, along with Stuart Beattie, who wrote the first "Pirates of the Caribbean" movie.

As with the "Transformers" movies, Hasbro would not share significantly in the box office, Goldner said. The company said it would make new toys based on the G.I. Joe movie, but it would not give details.

Silver said he was excited to see how Hasbro updates the toy line.

"I'm sure G.I. Joe's going to have a lot of cool accessories," he said.