Michael Bay, the director of Transformers and Transformers: Revenge of the Fallen, has posted a comment on his message board in regards to a rumoured "Movie phone survey" which was suppose to have revealed details of the Transformers Revenge of the Fallen plot, according to rumour blog transformerslive.blogspot.com.   Here's what Mr Bay had to say in response to their article. 

"Guys please -- they don't have you surveys that read the plot of Transformers. Three people on the entire lot of Paramount read the script - and I can tell you they don't cold call people and ask them about the want to see of this movie. I love how you guys try to figure it out but it's not happening yet -- you have so much of it wrong."

iGear.net.cn have posted some more images (via their sister site TF08.net) of their upcoming Auto-Scout toy.  Though the toy is very similar to the TFC-Toys Gears for War set it will be available by itself.  You can view the mirrored images below, or click the link at the start of this article to view the original thread.

Credit to TFW2005.com for report that "JLM Pacific Epoch has a news story about Chinese videogames developer NetEase, who are developing a Transformers-themed MMORPG (Massive multiplayer online RPG). According to the article, it will be a 3D game, and the gameplay is described as a "strategic" MMORPG."

Thanks for board members KingGrimlock and Oddsey for pointing out that the UK Hasbro Toy Shop is now closed.  The site has been replaced with the following message from Hasbro.

"Dear Valued Hasbro Customer,

This site is no longer operational, contact our Customer Services department for any questions either by:

* Email at askhasbro@hasbro.co.uk
* Freephone on 00800 2242 7276.

For future purchases of Hasbro Toys and Games please visit your local retailer.

For all Hasbro’s latest Toys, Games & News continue to visit our corporate site at:
http://www.hasbro.co.uk

Thank You".

At a time when Woolworths have gone out of business (though its possible that the new webstore of the same name might eventually pick up toys) and independant Toy Master stores have been closing frequently over the last few years, picking up Transformers within the UK just got even harder.  Though there is hope as Toys R Us are starting to open some new stores including one in the Fife area (credit goes to ToyMachine for reporting that one)

Burger King has gained the rights for some Transformers Revenge of the Fallen tie-in's for it's fast food restaurants, along with a few other movie licences also scheduled for 2009.

For the third and fourth quarters, the promotional and product calendar is designed to drive traffic. Scheduled marketing initiatives include the Nickelodeon Kids’ Choice Awards, The Pink Panther 2™ Super Family Sweepstakes, SpongeBob SquarePants™,Star Trek™, Transformers™ 2 and a strong focus on a value platform.

After Mattel posted an 11% drop in it's sales figures on Wall Street yesterday Hasbro's shares also dropped (even though they haddn't posted any figures).

Seeking Alpha reports

Everyone knows or knows someone who knows a “Debbie Downer.” That acquaintance or friend that just won’t let you have a good time. They always seem to pull the good times down and ruin the party for the rest of us.

You can find Debbie Downers in the stock market as well. Today’s example is Mattel (NYSE: MAT). After it reported lower earnings and an 11% drop in sales, it dragged Hasbro (NYSE: HAS) down with it.

The reasoning behind most of these moves is that the pressures hurting one company in a sector should be impacting the competition as well.

But that isn’t always the case.

We can find numerous examples of companies in the same industry with the same pressures that deal with those challenges differently. Southwest Airlines (NYSE: LUV) was able to put up considerable numbers over the past year as its competition suffered greatly. It did this by hedging its oil costs correctly.

Maybe Hasbro hasn’t done the exact same thing as Mattel – and will report similar earnings figures? But who’s to say they did. As smart investors, we cannot assume that is the case. As of this writing, Mattel is down 16% and Hasbro is down 9%.

Let's think about that, a 9% percent drop on no information about their business model. It’s the kind of emotional movement that value investors love.

eBay seller Yayabee has placed an auction on ebay for Transformers Revenge of the Fallen Steamshovel who is reported to be one of 6 Decepticons that will form Devastator in the second live action Transformers movie.� You can view the 1 day auction here and the mirrored images below

ACToys.net board member 小绿屋 has posted a new image (see below) of the upcoming Transformer Disney Label Mickey Mouse figure in both robot and vehicle modes in both the coloured and mono-tone schemes.

In a quick update on the closing of the private area section of the Hasbro stand at the British Toy Fair, it appears that the leak which lead to the closure of the private area containing G.I-Joe: Rise of Cobra and Transformers: Revenge of the Fallen movie figures / videos may not have involved a leak of the Transformers items!� Word has reached us that a G.I-Joe leak cause Hasbro US to pull the plug on the display to stop any further leaks from occurring.

Its still unclear as to what the actual leak was (video, images or information) and its unlikely that we will ever find out.� However if we hear any more we will be sure to bring you further updates on this story.

Thanks to Snakas for reporting on his site that Mamegyorai.co.jp have updated their site with two new listings and images for the Alternity Megatron figures.� The listings can be viewed here and here with the images mirrored below.

We have finally gotten around to creating a small images gallery of our latest Lucky Draw figure, the TV Magazine 2008 prize draw figure Gold Transformers Henkei Galvatron

The toy is still sealed in packaging but completes our collection of Transformers Henkei Lucky Draw figures meaning that we have most of the figures released within the last few years.� If you happen to own the Transformers Movie Gold Protoform Optimus Prime figure, and would consider selling it, please get it touch with us.� The same goes for any Lucky Draws as we may well be interested.

Though we do not own either the normal Heneki Galvatron figure, nor the Transformers Universe figure, you can compare this Galvatron to other Galvatrons by simply visiting galvatron.transformertoys.co.uk which is the quickest way to search our massive Toy Gallery area.