Jim Sorenson posted up an Ark Addendum update containing the first of four pieces making up the concept artwork for Autobot City.

"Two weeks ago, I posted some unused concept art from the fertile imagination of Floro Dery. I asked if people wanted to see the original notes on it, which would have been unreadable at the size I originally shared it.  The response was fairly positive, so here we go.  I think I'll break it into four drawings.  Here's the left-hand side.  I hope you enjoy!"

Visit Jim's blog to view the artwork

The logo for Transformers Prime has now been revealed thanks to the magazine Advertising Age via adage.com­ along with the following description for the show­

Transformers: Prime – Show-runners Jeff Kline (“Ghostbusters,” “Dragon Tales”), Alex Kurtzman and Roberto Orci (“Transformers”, “Transformers: Revenge Of The Fallen”, “Star Trek”) continue the saga as “Optimus Prime” and the “Autobots” battle the evil “Decepticons” led by “Megatron”. This fall, viewers will experience the world of “Transformers” like never before.

Credit to TFW2005.com for the find.

TFArchive have published translations of issue 1 of the Japanese Transformers Animated manga called "Transformers Animated: The Cool".  Issue 1 is a 6 page re-imagining of the third part of Transformer and Roll Out.

­US reseller Entertainment Earth has updated it's website with a new listing for Decepticon Banzaitron.  The figure is a recolour of the popular Transformers Revenge of the Fallen Blugeon figure.

 The description on the site reads as follows:-

Their war, our world! The massive robots in disguise can be anything-- a helicopter, a rescue vehicle, even your car-- and who knows what they're after? This is the individually packaged Revenge of the Fallen Banzai-Tron toy, which transforms into a tank. Inspired by the original Action Masters toy, plus he has a skull-like head in robot mode and is ready to fight! Measures about 6-inches long.

• Awesome armored tank transforms into obscure Decepticon warrior Banzai-Tron!
• Awesome sword and firing cannons!
• Awesome color scheme

• Power Bots Bumblebee
• Leader Starscream
• Forest Battle Optimus Prime­
  

The Japanese Exclusive Transformers Animated merchandise continues to be released with indlucin the below Transformers Animated gashapon (capsule) figure. The "Microbots Collection" is done in the super deformed style, similar to those of previous Japanese Transformers series such as Beast Wars II. The lineup will feature Optimus Prime, Megatron, Bumblebee, Starscream, Blackarachnia and Grimlock.

UK online DVD and Computer Game specialist  Play.com will be offering the Transformers War for Cybertron Demolisher exclusvise character for use in multi player mode.

This news comes from Jango Boba Frog

Simon Furman has posted a reminder on his blog that he will be making an appearance at  London’s Apollo Piccadilly cinema on Lower Regent Street tomorrow,  Saturday 1st May 2010, as part of Sci-Fi London.  Joining Mr Furman will be apanel of UK creators including Dez Skinn, John Freeman, Dan Abnett and Gary Erskine to talk about the creative boom-time of Marvel UK in the 70s, 80s and 90s.  The event kicks off at 11.45AM and hosted by Resonance FM’s Alex Fitch.

S250 has posted an image on TwitPic of a recoloured Transformers Energon Downshift in ActionMaster Slicer's colour scheme! Could this be a store exclusive or an upcoming Botcon toy?  Time will tell.

We have received word that Sambro will be releasing a new Transformers Pinball game this year for children.  Sambro have released Transformers licensed products before under their New World Toys banner including a whole range of Transformers Animated products.  For those wondering what the products were, you can find them on their website here.

How there pinball game will compare to the pinball games released by other manufactures to tie in to the first and second live action Transformers Movie remains to be seen, but it will be available to toy stores in the not-so-distant future