The logo for Transformers Prime has now been revealed thanks to the magazine Advertising Age via adage.com­ along with the following description for the show­

Transformers: Prime – Show-runners Jeff Kline (“Ghostbusters,” “Dragon Tales”), Alex Kurtzman and Roberto Orci (“Transformers”, “Transformers: Revenge Of The Fallen”, “Star Trek”) continue the saga as “Optimus Prime” and the “Autobots” battle the evil “Decepticons” led by “Megatron”. This fall, viewers will experience the world of “Transformers” like never before.

Credit to TFW2005.com for the find.

TFArchive have published translations of issue 1 of the Japanese Transformers Animated manga called "Transformers Animated: The Cool".  Issue 1 is a 6 page re-imagining of the third part of Transformer and Roll Out.

­US reseller Entertainment Earth has updated it's website with a new listing for Decepticon Banzaitron.  The figure is a recolour of the popular Transformers Revenge of the Fallen Blugeon figure.

 The description on the site reads as follows:-

Their war, our world! The massive robots in disguise can be anything-- a helicopter, a rescue vehicle, even your car-- and who knows what they're after? This is the individually packaged Revenge of the Fallen Banzai-Tron toy, which transforms into a tank. Inspired by the original Action Masters toy, plus he has a skull-like head in robot mode and is ready to fight! Measures about 6-inches long.

• Awesome armored tank transforms into obscure Decepticon warrior Banzai-Tron!
• Awesome sword and firing cannons!
• Awesome color scheme

• Power Bots Bumblebee
• Leader Starscream
• Forest Battle Optimus Prime­
  

The Japanese Exclusive Transformers Animated merchandise continues to be released with indlucin the below Transformers Animated gashapon (capsule) figure. The "Microbots Collection" is done in the super deformed style, similar to those of previous Japanese Transformers series such as Beast Wars II. The lineup will feature Optimus Prime, Megatron, Bumblebee, Starscream, Blackarachnia and Grimlock.

UK online DVD and Computer Game specialist  Play.com will be offering the Transformers War for Cybertron Demolisher exclusvise character for use in multi player mode.

This news comes from Jango Boba Frog

Simon Furman has posted a reminder on his blog that he will be making an appearance at  London’s Apollo Piccadilly cinema on Lower Regent Street tomorrow,  Saturday 1st May 2010, as part of Sci-Fi London.  Joining Mr Furman will be apanel of UK creators including Dez Skinn, John Freeman, Dan Abnett and Gary Erskine to talk about the creative boom-time of Marvel UK in the 70s, 80s and 90s.  The event kicks off at 11.45AM and hosted by Resonance FM’s Alex Fitch.

S250 has posted an image on TwitPic of a recoloured Transformers Energon Downshift in ActionMaster Slicer's colour scheme! Could this be a store exclusive or an upcoming Botcon toy?  Time will tell.

We have received word that Sambro will be releasing a new Transformers Pinball game this year for children.  Sambro have released Transformers licensed products before under their New World Toys banner including a whole range of Transformers Animated products.  For those wondering what the products were, you can find them on their website here.

How there pinball game will compare to the pinball games released by other manufactures to tie in to the first and second live action Transformers Movie remains to be seen, but it will be available to toy stores in the not-so-distant future

Its time for us to bring you the latest UK toy sales charts from the NPD.  Again we would like to point out that these charts are for UK sales only as in the past other websites have republished the charts without making that clear and so causing many people to become confused and assume that they are North American sales charts.

UK Feb 2010 (£­ Sales - Value)­

1 Go Go Hamster Packs Assortment  - CHARACTER OPTIONS
2 Star Wars Rebel Trooper & Snow Trooper Battlepack  - LEGO
3 Kidzoom Digital Camera - VTECH
4 Star Wars Lukes Landspeeder - LEGO
5 Ben 10 Alien Force 10cm Figures - BANDAI
6 Bionicle Stars 2010 - LEGO
7 Bakugan Starter Pack - SPIN MASTER
8 TRANSFORMERS MOVIE DELUXE FIGURES - HASBRO
9 Ben 10 Alien Force 15cm, DNA Figures - BANDAI
10 First Steps Babywalker - VTECH

UK Feb 2010 (Unit Sales - Volume)

1 Match Attax Cards - TOPPS
2 Hot Wheels Basic Car Assortment - MATTEL
3 Gogo’s Crazy Bones III Explorer Pack - MAGIC BOX
4 Ben 10 Alien Force10cm Figures - BANDAI
5 TRANSFORMERS MOVIE LEGENDS ASSORTMENT - HASBRO
6 Play Doh Single Tub Assortment - HASBRO
7 Go Go Hamster Packs Assortment - CHARACTER OPTIONS
8 Plasticine 8 Pack - FLAIR
9 Gormitti Figure Foilbag Assortment - FLAIR
10 Bakugan Booster Pack - SPIN MASTER

S250 has "tweeted" another rumour, this time that a new Unicron repaint will be released by Takara Tomy in September  2010.  S250 goes on to speculate that the figure may be released as part of the "Welcome to Transformers 2010" theme of TakaraTomy releases.

Again, this should be considered a rumour, but S250 does have a good record for these things hence this rumour report.