Advertising Age has had a chance to sit down with Hasbro concerning their venture with the Discovery Channel called The Hub to discuss many of the shows.  The main news from the article is the annoucment that Peter Cullen will return to a Transformers animated series in the form of Transformers Prime, set to start on the 10th October (10/10/10).

Some of the Hub's most high-profile shows will be updated versions of well-known Hasbro programs from the 1980s, including "G.I. Joe," "Transformers" and "My Little Pony." The latter is being re-imagined for young girls by "Powerpuff Girls" creator Lauren Faust, while the new "Transformers Prime" will feature the voice of Peter Cullen, the original voice of Optimus Prime from the animated series as well as the Michael Bay-directed feature films. Additionally, "Transformers" feature screenwriters Alex Kurtzman and Robert Orci will act as showrunners. "G.I. Joe Renegades" will spotlight the Joes on the lam from government forces and the agents of Cobra, a storyline that echoes the recent feature film released by Paramount last summer.

Although little information is known regarding ­Transformers Prime­ some are speculating that the show will either be a prequal to the live action Transformers movies, set in the same universe or an "alternative take" on the Movie verse whilst others point to IDW comic series.

In a follow-up to the news we broke yesterday regarding the release of volume 1 of Transformers Animated on DVD in Japan, Paramount have now updated their website with more information including news that they will be holding a campaign to give away 1000 gold chrome Optimus Prime dexlue figures.  Yes that's right a DVD Lucky Draw prize much like Black Fire Convoy.  A gold deluxe Optimus Prime figure, as well as a gold Voyager were two of our predicted three lucky draw toys that TV Magazine will announce at the end of the year.  This could still be the case as DVD figures have been re-used in subsequent campaigns in the past, though it does make the inclusion of the deluxe figure in a magazine competition less likely.

To qualify for the prize draw you need to send in 1 x barcode from a Transformers Animated Toy box (or 4 barcodes from EZ collection toys vol.3 and 4), 5x Sega cards and the token from Transformers Animated DVD.

Credit to Snakas for the news

GameTrailers.com have posted­ a video trailer about the story behind Transformers: War For Cybertron which gives you a little taster of the themes behind both the Autobot and Decepticon campaign modes.

TFClub has posted some images of the upcoming Transformers Collectors Club exclusive figure Punch / Counterpunch.  You can view the images within our mirrored galley here.

Credit to TFW2005.com for the news.

Seibertron.com are reporting that the Botcon 2010 online registration will not be ready until at least the Sunday 16th May.  Ryan received the following email from Brian Savage of Fun Publications:

"Well, once again, not today, and it's looking like it won't be tomorrow either. Almost there.... I promise we will have registration online.
Brian"

Whilst BotCon continues to be plagued by a lack of information, the inability to register and increasing outrage at people being charged extra to book online and yet alternative forms of bookings will not open for a week or two until after the online bookings are ready, the UKs premier Transformers Convention Auto Assembly continues to gather pace with the recent announcement of the full time table as well as some new panels and showcases leading to heavy praise from many areas of the fan community around the world.   It seems that the non-profit UK convention is gathering more momentum and support where as the commercially run official convention is starting to gain the criticism that dogged the much of Glen Hallits reign as chief organiser of Botcon.

YouTuber Arlocon has posted a video review of the Botcon 2010 Spark figure which he recently picked up from other sources.­

TFW2005 report that Space Coast, Florida have updated their Twitter account with the following tweet regarding Transformers 3 "Transformers 3 to film on Florida's Space Coast! Filming to begin September 2010!".  TFW then go on to report that the Brevard County Film Commissioner Bonnie King have told Central Florida on Demand that the filming will last about 8 days in early September. She says location scouts have visited the area for 2-3 days at a time, looking at other areas to shoot. Those include Patrick Air Force Base, Space Coast Regional Airport in Titusville, Merritt Island Airport, Lone Cabbage Fish Camp in Cocoa, and a Cocoa beach house. Scouts also checked out some swamps and went into the woods.

What does this?  Is there a chance we could be seeing characters like Astrotrain, Blast-Off or Omega Supreme in the third movie?  Or does it mean that TF3 is going to be a live action version of Megatron's Master Plan?  Think about.  We've been told that there will be more Humans, we have already seen "Autobots, go home" graffiti and now word that they will be filming on the Space Coast.  Add that with the "returning to the core mythos" and it it starts to look more like a possible premise for a third film.  Of course this is just speculation on my part but it is early days so its fun to start building possible plots from what we've seen so far.  Why not drop by our message board with your thoughts, or drop us a message on Twitter