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GeneralsJoes.com has posted an image from the licensing fair of a large display advertising the main characters from the shows that will air on Hasbro's TV channel The Hub later in the year.  The image includes a good look at Bumblebee from Transformers Prime and Snake-eyes from the new look G.I-Joe cartoon.

Credit to Derrick J Wyatt for the link.

A new non-official third-party product has been announced in Japan by xovergen of which is best described as a Rolling Thunder Optimus Prime.  The toy will be a Transformers - G.I-Joe crossover.

The announcement includes some early concept images of Rolling Thunder Optimus Prime that were drawn by Don Figueroa for the Transformers/GI Joe crossover comic.  The silhouette posted by Xovergen Production shows the alternate mode of Rolling Thunder Optimus Prime, or rather Supreme Tactical Commander-Grand Patriot as he will be released due to copyright laws with the announcement that he will be out at the end of the year.

Botcon.com have announced that Scott McNeil will be one of this years guests.  Scott voiced many characters in Beast Wars as well as the Unicron Trilogy including Waspinator, Dinobot, Silverbolt, Rattrap and Jetfire.

For those not attending Botcon do not forget that Scott will be joining Garry Chalk and Derrick J Wyatt in the UK in August for Auto Assembly 2010

Amazon have updated their product listing for the Transformers: Prime book from IDW that was mentioned a little while back with a breif synopsis which pretty much confirms that the series will be a prequel to the Transformers Movie showing Optimus Prime becoming the leader of the Autobots and leading his first campaigns..

"This all-new graphic novel adventure leads directly into the all new Transformers: Prime animated series! In this epic first adventure, battles across Cybertron have left Bumblebee and his fellow Autobots in need of a new leader. But is there anyone who can step forward against the threat of Megatron and the evil Decepticons?"

ComicBookMovie.com have some photographs from the International Licensing Expo which includes the first poster related to Transformers 3 which features Optimus Prime walking through an explosion.

­­­Several auctions for new Mini-cons have appeared on Taobao include a new 8-pack which is in European packaging.  The auctions were for Minicon 8-pack­, Brake-neck, Drivetrain, Pan-handler and ­Swashplate. Y­ou can view the images below.

Hasbro Continues to Expand Its Immersive Global Brand Experiences Through Entertainment and Lifestyle Licensing

LAS VEGAS, Jun 07, 2010 (BUSINESS WIRE) --The Entertainment & Licensing (E&L) division of Hasbro, Inc. (NYSE: HAS) will arrive at the International Licensing Expo in Las Vegas on June 8, 2010, with new and innovative licensing programs supporting global powerhouse brands such as TRANSFORMERS, NERF, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY and PLAYSKOOL. The company will showcase major entertainment and lifestyle licensing initiatives underway in the areas of television, movies, digital gaming, performance sports, and apparel as well as programs that are driving increased market traction in key international territories, including France, Mexico and China.

On the entertainment front, the upcoming new children's and family television network, The Hub, recently announced its first wave of television programming for its launch on October 10, 2010 (10-10-10). HASBRO STUDIOS is producing several Hasbro-inspired animated and live-action series including: "My Little Pony Friendship is Magic," "Transformers Prime," "G.I. JOE Renegades," "Pound Puppies," "The Adventures of Chuck and Friends," and"Family Game Night," featuring a variety of classic and enduring Hasbro games. The Hasbro and Discovery Communications joint venture cable television network will feature original programming as well as content from Discovery's library of award-winning children's educational programming, and from leading third-party producers worldwide. At launch, The Hub will reach approximately 60 million U.S. households. Additionally, HASBRO STUDIOS will extend the global reach of Hasbro-branded programming to other international broadcast markets in 2010 and beyond.

Hasbro, in association with its movie studio partners, also has several motion pictures underway for 2011 and 2012 theater releases. "Transformers 3" from DreamWorks Pictures and Paramount Pictures, is set to debut on July 1, 2011 and Universal Pictures will bring iconic super hero STRETCH ARMSTRONG and an epic BATTLESHIP film to the big screen in summer 2012.

"Hasbro continues to deliver on the company's commitment to create innovative and immersive global brand experiences that resonate with consumers around the world," said John Frascotti, Global Chief Marketing Officer at Hasbro. "We've re-invented our brands and put them at consumers' fingertips for anytime, anywhere entertainment."

In addition to the exciting entertainment-driven lineup, E&L is also expanding Hasbro brands worldwide in key lifestyle licensing categories. Below are highlights:

TRANSFORMERS: THE ONGOING EXPANSION OF A MEGA ENTERTAINMENT UNIVERSE

As one of Hasbro's anchor entertainment properties, the popularity and appeal of the TRANSFORMERS franchise continues to grow on a global scale with its collective portfolio of more than 300 licensees.

On the heels of last year's box office smash, "Transformers: Revenge of the Fallen," and in anticipation of next summer's third installment, "Transformers 3," licensees around the world are on track to bring an unprecedented lineup of innovative MORE THAN MEETS THE EYE-inspired goods to an ever-widening circle of fans next year. In addition, the licensing program is poised to leverage the debut of "TransformersPrime" on The Hub, which will bring action-packed adventures featuring well-known AUTOBOT and DECEPTICON characters to kids' TV screens this fall.

Other key TRANSFORMERS licensing highlights include: comic books from IDW (U.S.); digital games from Activision (Worldwide); apparel from Union Kids (Mexico); t-shirts from Supervalu (Singapore, Hong Kong, Indonesia); footwear from Deportivos con Estilo (Mexico); and social expressions from American Greetings (U.S.).

NERF: 40+ YEARS OF INTENSITY, PERFORMANCE AND INNOVATION

As a leading sports action brand for tweens and teens 8-16, NERF has been providing fans with the ultimate in exciting, high-action gear for competitive play for more than 40 years. Hasbro and The Sports Licensed Division of the adidas Group have reached an agreement in principle to create an innovative NERF-inspired action sports lifestyle apparel and footwear line. The deal is still subject to the companies negotiating and signing a binding license agreement. Under the proposed deal, the collection targeted toward young adult males would blend the edgy and competitive NERF brand look-and-feel with performance benefits to deliver a premier line of products that would include training and street footwear, t-shirts, sleeveless mesh tops, polo shirts, shorts, pants, hooded sweatshirts, and headwear.

Additionally, as a dominant player in all aspects of alternative adventure, the NERF brand will return as a sponsor of The Dew Tour's award-winning Festival Village in 2010, presenting consumers around the U.S. with the second NERF DART TAG World Championship tournament.

Key NERF licensing highlights include: digital gaming from Electronic Arts (Worldwide); electronics from SDI Technologies (U.S.); footwear from Elan Polo (U.S., Canada); and digital gaming hardware accessories from Performance Design Products (Worldwide).

MY LITTLE PONY: ADVENTURES FULL OF FRIENDSHIP AND FUN

The magical MY LITTLE PONY franchise continues to be a worldwide favorite with over 135 licensees onboard creating MY LITTLE PONY-branded products that will delight little girls around the globe. In 2010, PINKIE PIE and friends will also unveil a new look as part of their star-studded arrival on The Hub this fall. The animated TV series, called "My Little Pony Friendship is Magic," will feature 26 half-hour episodes and will see MY LITTLE PONY characters embark on wonderful adventures while learning what it means to be a true friend.

Other key MY LITTLE PONY licensing highlights include: apparel from Cookie Company (Benelux, Germany); sleepwear from TMI (Australia, NZ); juvenile domestics and home décor from Franco Manufacturing (U.S.); a variety of book formats from Bendon (U.S.), Five Mile Press (Australia, NZ) and Egmont (Nordic); health and beauty aids from Church & Dwight (U.S.) and BDF (Mexico); food and beverage from General Mills (U.S.); stationery and social expressions from American Greetings (U.S.) and Tilibra (Brazil); and fabric from Springs Creative (U.S.).

LITTLEST PET SHOP: LIFESTYLE LICENSING GROWS FOR HASBRO'S NO. 1 BRAND FOR GIRLS

Ranked as one of the top brands for girls in the toy industry as well as one of the hottest lifestyle properties, the demand for the LITTLEST PET SHOP brand remains robust in 2010 for the property's 210 licensees. Further, the brand's popularity continues to soar in France where it has been the No. 1 licensing property for the past two years. Girls also can't get enough of the LITTLEST PET SHOP brand in Mexico, where a strong licensing program has quickly gained traction with support from major retailers, such as Liverpool, giving LITTLEST PET SHOP-branded products premier in-store placement and appeal throughout the region.

In 2010, the LITTLEST PET SHOP licensing program will further expand with the introduction of BLYTHE LOVES LITTLEST PET SHOP, allowing licensees to become even more creative in bringing trendy and fashionable LITTLEST PET SHOP-licensed products to the global market across all major categories.

Other key LITTLEST PET SHOP licensing highlights include: footwear from Adventure Diffusion (Austria, France, Germany, Portugal, Switzerland, Spain); a variety of book and calendar formats from Scholastic (U.S.), Hachette (Europe), and Trends International (U.S.); digital games from Electronic Arts, Inc. (Worldwide); back-to-school items from Accessory Innovation (U.S.) and Ruz (Mexico); health care products from Johnson & Johnson (U.S.); and confectionary items from Hot Shots (Australia, NZ).

CHUCK & FRIENDS: LICENSEES "GET TO WORK" ON PRESCHOOL BRAND FOR BOYS

"The Adventures of Chuck and Friends" will roll onto the scene and into preschoolers' hearts in a big way this fall on The Hub. Hasbro is already on its way to building a strong CHUCK & FRIENDS licensing program across key categories such as apparel and footwear, publishing, and seasonal that will feature a "truckload" of fun and engaging goods for young boys at retail in 2011.

PLAYSKOOL: PLAY + LEARNING

The time-tested and Mom-trusted PLAYSKOOL brand embodies the philosophy that play is nature's classroom where fun is learning for young children. The licensing program builds on the PLAYSKOOL More Than Play inspiration, bringing engaging and quality products from apparel to books to the global market.

In 2010, PLAYSKOOL's spokespud, MR. POTATO HEAD, will embark on a jam packed entertainment schedule. In summer he starts strong with his return to the silver screen in the Disney-Pixar release of Toy Story 3. Following that, music fans will see a special limited edition MR. POTATO HEAD ELVIS PRESLEY figure arrive at U.S. specialty retail stores to celebrate the year-long Elvis 75th anniversary. To wrap this star-spudded year, families worldwide will welcome back MR. POTATO HEAD as the host of Electronic Arts, Inc.'s 'HASBRO FAMILY GAME NIGHT 3 video game this fall.

Additional key PLAYSKOOL licensing highlights include: a variety of book formats from both Leap Year Publishing (U.S.) and Simon & Schuster (U.S.); confectionary items from Bakery Crafts (U.S.); Halloween costumes from Disguise (U.S.); t-shirts from Fortune Fashions, Freeze and Mad Engine (U.S.); indoor play environment from Moose Mountain Toymakers (U.S.); and a major QSR program (U.S.).

MONOPOLY:MAKING LIFE RICHER FOR 75 YEARS

For 75 years, Hasbro has continued to innovate and provide new ways to play the iconic MONOPOLY game. Published in 111 countries and 43 languages, the MONOPOLY game has been played by more than 1 billion people since it was first introduced in 1935. Recognizing the brand's globally rich heritage, more than 70 licensees have signed on to develop MONOPOLY-branded products supporting the world's favorite family game as it continues to evolve, grow, and deliver amazing new and inventive play experiences.

Other key MONOPOLY licensing highlights include: digital games from Electronic Arts, Inc. (Worldwide); apparel from Mac Group (Australia) and Briefly Stated (U.S.); affinity games from USAopoly (U.S.) and Winning Moves (Europe); t-shirts from Jem Sportswear (U.S.) and Mad Engine (U.S.); and seasonal items from International Greetings (UK).

HASBRO GAMES:INSPIRING FAMILY TRADITIONS AND FUN FOR DECADES

With more than 60 well-known game brands in the Hasbro portfolio, the collective licensing program boasts 180 licensees and continues to expand worldwide. Fueled by Hasbro's highly successful FAMILY GAME NIGHT marketing campaign, which encourages families to set aside time to play games on a regular basis, the increased interest and appeal of popular properties such as SCRABBLE, MONOPOLY, TWISTER, OPERATION and CANDY LAND have created a market opportunity for fun, quality and relevant licensed products that define fans' love for playing games.

This fall, The Hub will deliver two live-action original game shows produced by Hasbro Studios - "Family Game Night" and "Pictureka". In"Family Game Night," kids and adults play as teams for points and prizes. Within each hour-long episode, families will play a variety of classic and enduring Hasbro games including CRANIUM, BOP-IT! and CONNECT 4, challenging both contestants and viewers with strategy, creativity and pure luck. Time is of the essence in "Pictureka!" as both contestants and their families take on the challenge of finding specific objects disguised within a host of elaborately drawn facades. It takes a sharp eye and masterful collaboration to tackle the challenges and win points and prizes.

On the bigger screen, Hasbro is collaborating with Universal Pictures on a live-action BATTLESHIP movie slated for summer 2012 and has also signed on to produce films based on other Hasbro Game brands, including MONOPOLY, CANDY LAND, and OUIJA. Theater release dates have not yet been announced for the future movies.

Other key Hasbro Games licensing highlights include: digital games from Electronic Arts, Inc. (Worldwide); confectionary items from Gamesformotion (Europe); t-shirts from Fortune Fashions (U.S.) and C-Life (U.S.); Official SCRABBLE Dictionary from Merriam Webster (U.S.) and Briefly Stated (U.S.); and seasonal items from International Greetings (UK).

About Hasbro

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at Hasbro Toys, Games, Action Figures and More... © 2010 Hasbro, Inc. All Rights Reserved.

SOURCE: Hasbro, Inc.

Hasbro
Paula Walsh, 401-727-5669
pjwalsh@hasbro.com
or
Foghorn PR
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Foghorn PR
Mary Leddy, 508-872-3369
mleddy@foghornpr.com

Mark Woodbury, President of Universal Creative has confirmed during 'The Making of the World of Harry Potter' that Transformers director Michael Bay is now working with Universal to make Transformers - The Ride (a theme park ride for those who do not remember the announcement of this).  Mr Bay had previously been against the idea.

Credit to The Allspark for the report.

­­Just Jared have posted the first onset images of Transformers 3 British "actress" Rosie Huntington-Whiteley. For those wondering the underwear model is wearing a bathrobe in her first on-set images.

Credit to The Allspark

­For those of you who use Facebook we recently relaunched our presence on the social networking giant with a brand new "page" dedicated to Transformers At The Moon.  The page will be automatically updated with the latest Transformers news stories as they are published to the website meaning if you are cruising Facebook you can stay up-to-date even easier with the latest in the world of Transformers.  We'll be adding more updates and Facebook apps / widgits in the future, but for now it joins our Twitter account twitter.com/transformertoys and RSS Feeds as yet another ­way in which you can find out our latest headlines.

S250 has supplied TFW2005 with two images of a upcoming Transformers Revenge of the Fallen deluxe Battle Damaged Bonecrusher figure.  You can also view the images below.

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A Taobao auction has bought the world the first images of what appears to be a Botcon Exclusive Scorch toy.  The figure is a recolour Universe Hound based on the G1/G2 figure Scorch who was released in both Europe an­d Japan originally.  you can see our galley of the original figure here, and can compare it to the auction here.

­

Credit to S250 for posting this over on TFW2005.com

Don Murphy posted the following on his message board yesterday.

Hey Stooges-

Remember when we would do Sunday Postings EVERY Sunday? I wouldn’t say those were the “good ol’ days” because we had people like Reggie and Bowspearer here stirring up jive. Nowadays though we’re lucky if we get a Sunday Posting every 4 months. But I am proud of what we have built here, a community of maniacs who love movies and love the movie making process. DM.net is one part Wikipedia army, one part Transformers collectors extraordinaires, one part friends I have made and twelve parts lunatics arguing about film piracy and Polanski’s butt piracy. And I would not have it any way! Love and thanks to each and every one of you.

? SPLICE has opened in the US to some of the best reviews of the season. It is a pretty hugged up movie. The box office totals could have been higher, but this seems to be the summer of no movie going. Oh well. Fact is, the other three movies that opened against us are on track to lose money, and Splice, made for only $27m with a lot of tax rebates on top has already made money. The reason Susan and Guillermo and I got involved in Splice in the first place was the vision of Vincenzo Natali. He is a major talent and THE nicest person who ever walked the earth. His CUBE rocks the house. We wanted to bring him “back” and help get his career back on track. SPLICE does that and more. In addition, we got to work with Joel Silver, Andrew Rona and the amazing Warners marketing team. They were amazing, hard working, talented and a joy to watch. The whole SPLICE story has been a Cinderella story we are all extremely proud of. Check it out when you can!

? TRANSFORMERS 3 is starting its third week of shooting. As you guys know, everything on this movie is super top secret., but it is going very well and I think you will all be stoked to see old favorites and new characters coming at ya. You know I liked the second film a lot- that said the new screenplay brings back the sense of awe and wonder that made the first film so exciting and special. It’s a shame that Megan didn’t work out but with what Michael has planned you won’t miss her. There is still a hell of a lot of shooting to go and you don’t need me the way you guys dig up clues and jive- suffice it to say NEXT Fourth of July you guys will be excited again. I personally can’t wait.

? REAL STEEL- Boxing Robots. The great Hugh Jackman. Evangeline “Lost” Lilly. A great little cute kid. The talented director behind the Nights at the Museum. Steven Spielber presents. Short story by Richard Matheson from the Twilight Zone. Susan and Don producing. ColdasIce working on the staff. What more do you want? A Thanksgiving 2011 release? Done. Robots fighting to the death? Done. Toys and videogames? jive yeah. The VFX team from AVATAR? Oh yes! I hear you- when does this start shooting? NEXT WEEK!

? Upcoming news… so much to tell y’all, but not ready yet. Guillermo back in LA and ready to work… Susan and Don marching to conquer TV and doing four deals in two months (Huzzah!)… a big 80s Franchise that will make you smile… a Sci fi classic redone with modern FX…

Life is Good. Be kind to one another, be rough to our enemies and enjoy films. Remember- It isn’t true till you see it on the screen!

Don Murphy
Under Dust
June 6, 2010 A.D.

S250 has posted an update regarding the large scorpion figure he Tweeted about the other month which we suggested could turn out to be Airachnia.  Well that's looking even less likely as its turned out that the figure we bve a recolour of the Energon Scorponok toy.

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