Seibertron are reporting a blast from the past as Kellogs Canada have teamed up with Hasbro to run a campaign on the boxes of cereal packets to give away Hasbro toys and games which includes Transformers!

These types of campaigns were extremely popular during the 1980s and so it's nice to see them return.

You can read more about the campaign and see the images over on Seibertron.com

TakaraTomy Mall have released images of their latest Transformers Unite Warriors box set Grand Galvatron.  For the set TakaraTomy are releasing many of the previously unreleased in Japan and unused alternate toolings for the combiner who features a fairly cartoon accurate Voyager "Tactician Cyclonus", a retool of Skydive as Ghost Starscream,  using unreleased G1 Seeker head, a retool of Air Raid caleld Curse Armada Thrust, a redeco of Offroad based on Transformers Prime Breakdown called Zombie War Breakdown (his Japanese name in Prime), and finally a redeco of Rook as Wandering Roller based on the IDW character and former partner of Optimus Prime!  They all combine into a form resembling Galvatron II.  Pre-orders are open now

The assortments for the upcoming 2016 Transformers figures has been revealed as well as the Hasbro ToyShop website being updated with two new listings so you'll find a summary of both below.

2016 Breakdown

Transformers Generations Alt Modes Blind Box Figures Case
Availability: January 2016
Suggested Retail Piece Price: $6.99
Transforming your Autobots and Decepticons has never been easier! The Transformers Generations Alt Modes Blind Box Figures Series 1 changes with a flick of the wrist, and each blind-boxed figure is a fun surprise. Will you get Bumblebee, Starscream, or someone else entirely? We don't know - it's a mystery!

Case includes 24 individually packaged robots.
Breakdown not available at this time.

UPC: 630509406548

Transformers Rescue Bots Rescue Rigs Wave 1 Case
Availability: January 2016
Suggested Retail Piece Price: $21.49
Transform for adventure with the Transformers Rescue Bots Rescue Rigs! Each transforming robot can change to a cab and connect to a trailer for even bigger adventures. Case includes 3 individually packaged figures with accessories:
Item No. Qty. Name UPC
B4952AS00 2 TRA RBT HOOK AND LADDER HEATWAVE 630509377633
B4953AS00 1 TRA RBT CAPTURE CLAW CHASE 630509374939
(subject to change)

Transformers Rescue Bots Mini-Cons Wave 1 Case
Availability: January 2016
Suggested Retail Piece Price: $5.49
New friends for a fun adventure! The Transformers Rescue Bots Mini-Cons feature awesome robotic sidekicks with amazing powers - they transform in to gear for your Rescue Bots team! Case includes 6 individually packaged partners:
Item No. Qty. Name UPC
B4955AS00 3 TRA RBT SERVO 630509374960
B4956AS00 3 TRA RBT DRAKE THE DRAGON BOT 630509374953
(subject to change)

Transformers Rescue Bots Adventure Playsets Wave 1
Availability: January 2016
Suggested Retail Piece Price: $16.49
Every adventure has to start somewhere - so why not in the Transformers Rescue Bots Adventure Playsets? Each individually packaged playscape includes figures, accessories, and cool gear to keep an eye out for trouble. Case sports 3 individually packaged playsets:
Item No. Qty. Name UPC
B4964AS00 2 TRA RBT GRIFFIN ROCK GARAGE 630509375080
B4965AS00 1 TRA RBT GRIFFIN ROCK POLICE STATION 630509377664
(subject to change)

Transformers Rescue Bots Megabots Wave 1 Case
Availability: January 2016
Suggested Retail Piece Price: $21.49
The next big thing is here! Transformers Rescue Bots Megabots bring you giant transforming robots that turn in to really cool vehicles. By land or by sea, these colorful characters are here to save the day! Case includes 3 individually packaged robots in disguise:
Item No. Qty. Name UPC
B4967AS00 2 TRA RBT DEEP WATER RESCUE HIGH TIDE 630509400638
B6580AS00 1 TRA RBT OPTIMUS PRIME 630509400621
(subject to change)

Transformers Robots in Disguise Battle Packs Wave 2 Case
Availability: January 2016
Suggested Retail Piece Price: $16.49
Gear up! The Transformers Robots in Disguise Mini-Con Battle Packs travel in groups! Armored robot humanoids and creatures team up to fight the good fight. For Earth, for Cybertron, for the entire Universe - add these Deployers to your army and save us all!

Case includes 4 individually packaged Mini-Con 4-packs:
Item No. Qty. Name UPC
B5602AS00 2 TRA RID MINICON BUMBLEBEE W MAJOR MAYHEM 630509386741
B5603AS00 2 TRA RID MINICON GRIMLOCK VS DECEPT BACK 630509386758
(subject to change)

Transformers Robots in Disguise Titan Hero Figures Wave 3
Availability: January 2016
Suggested Retail Piece Price: $10.99
From the TV show! Beast-based Decepticons and heroic Autobots are back in Transformers Robots in Disguise Titan Hero Figures Wave 3. Each 12-inch figure has moving limbs and is ready for big action. Ages 4 and up.

Case includes 8 individually packaged action figures:
Item No. Qty. Name UPC
B1295AS00 2 TRA TITAN HERO OPTIMUS PRIME 630509281442
B1296AS00 2 TRA TITAN HERO BUMBLEBEE 630509281459
B4677AS00 2 TRA TITAN HERO GRIMLOCK 630509363872
B4678AS00 2 TRA TITAN HERO AUTOBOT DRIFT 630509363889
(subject to change)

Transformers Robots in Disguise Legion Wave 5 Revision 1
Availability: January 2016
Suggested Retail Piece Price: $6.99
From the TV show! Transformers Robots in Disguise Legion Wave 5 Case sports 8 individually packaged 3-inch robots which convert to cool disguises like police cars and dinosaurs. Measure approximately 3-inches. Ages 6 and up. This case includes 8 individually packaged figures:
Item No. Qty. Name UPC
B0892AS00 1 TRA RID STRONGARM 630509266012
B0894AS00 1 TRA RID OPTIMUS PRIME 630509265961
B0895AS00 1 TRA RID GRIMLOCK 630509283668
B0896AS00 1 TRA RID SIDESWIPE 630509283651
B4681AS00 1 TRA RID LEGION WINDBLADE 630509363360
B4682AS00 1 TRA RID LEGION CLAMPDOWN 630509363377
B4683AS00 1 TRA RID LEGION THUNDERHOOF 630509363353
B4684AS00 1 TRA RID LEGION AUTOBOT DRIFT 630509363346
(subject to change)

Transformers Robots in Disguise Warriors Wave 5 Revision 1
Availability: January 2016
Suggested Retail Piece Price: $15.99
From the TV show! The Transformers Robots in Disguise Warriors Wave 5 Revision 1 are deluxe figures with big personalities. Autobots and Decepticons change from robot to vehicle and back again, and each figure has a unique code on it which can interact with an exciting app available for most major smartphones! Measure approximately 5-inches tall. Ages 6 and up.

Case of 8 individually packaged figures includes:
Item No. Qty. Name UPC
B0909AS00 2 TRA RID WARRIOR STEELJAW 630509266265
B0912AS00 1 TRA RID WARRIOR AUTOBOT DRIFT 630509283811
B1733AS00 1 TRA RID WARRIOR SIDESWIPE 630509314171
B4685AS00 1 TRA RID WARR BLZZRD STRIKE OPTIMUS PRIME 630509363513
B4686AS00 1 TRA RID WARRIOR DECEPTICON FRACTURE 630509363544
B4687AS00 1 TRA RID WARRIOR MEGATRONUS 630509363551
B4688AS00 1 TRA RID WARRIOR NIGHT STRIKE BUMBLEBEE 630509363568
(subject to change)


Transformers Robots in Disguise Warriors Wave 6
Availability: December 2015
Suggested Retail Piece Price: $15.99
From the TV show! The Transformers Robots in Disguise Warriors Wave 6 are deluxe figures with big personalities. Autobots and Decepticons change from robot to vehicle and back again, and each figure has a unique code on it which can interact with an exciting app available for most major smartphones! Ages 6 and up.

Case of 8 individually packaged figures includes:
Item No. Qty. Name UPC
B0910AS00 1 TRA RID WARRIOR STRONGARM 630509266241
B1733AS00 1 TRA RID WARRIOR SIDESWIPE 630509314171
B4685AS00 1 TRA RID WARR BLZZRD STRIKE OPTIMUS PRIME 630509363513
B4687AS00 1 TRA RID WARRIOR MEGATRONUS 630509363551
B4688AS00 1 TRA RID WARRIOR NIGHT STRIKE BUMBLEBEE 630509363568
B5596AS00 1 TRA RID WARRIOR THUNDERHOOF 630509386871
B5597AS00 1 TRA RID WARRIOR QUILLFIRE 630509386765
B5598AS00 1 TRA RID WARR BLIZZARD STRK AUTOBOT DRIFT 630509386703
(subject to change)

Transformers Robots in Disguise Tiny Titans Wave 5 Case
Availability: December 2015
Suggested Retail Piece Price: $2.49
(NO PICTURE AVAILABLE OF ASSORTMENT)
Get a whole case! Transformers Robots in Disguise Tiny Titans Wave 5 Case brings you 24 individually packaged Autobots and Decepticons in blind-bagged non-transforming minifigure form. All of your favorites are here - if you're lucky! Each bagged figure is a fun surprise. Will you get Autobots, Decepticons, or another exciting surprise? Ages 4 and up.

Case of 24 individually packaged figures includes 24x Tiny Titans Series 5 (subject to change)

Item No. Qty. Name UPC
B5840AS00 24 TRA TINY TITAN SERIES 5 630509385874


Transformers Robots in Disguise Mini-Cons 4-Pack
Availability: January 2016
Suggested Retail Piece Price: $18.99
Prepare for battle with the Transformers Robots in Disguise Mini-Cons 4-Pack! Many Mini-Cons can be yours in this exciting collection of cool miniature Cybertronians. Load them up in a launcher, and get ready to watch the sparks fly - figuratively, of course.
UPC: 630509386888

Transformers Generations Combiner Wars Leader Wave 2 Case
Availability: February 2016
Suggested Retail Piece Price: $49.99
Transform from tank to robot and back again with Transformers Generations Combiner Wars Leader toys!
Each 9-inch transforming robot includes a firing rocket and a whole suit of blasters, plus a collectible card.
Vehicle mode features opening cockpit and retractable landing gear!
Transform a giant robot in disguise with the Transformers Generations Combiner Wars Leader Wave 2 Case! Each 9-inch tall robot transforms into an awesome jet, ready to enter the struggle for intergalactic supremacy with cool accessories and firing rockets. Each Seeker toy features a firing rocket and multiple clip-on guns!

Ages 8 and up. This case includes 2 individually packaged figures:
Item No. Qty. Name UPC
B2444AS00 1 TRA GEN LEADER STARSCREAM 630509314300
B4669AS00 1 TRA GEN LEADER SKYWARP 630509368419
(subject to change)

Hasbro ToyShop has been updated with new listings for Combiner Wars Pipes and Robots In Disguise Megatronus

Autobot Pipes

This super-smart Autobot Pipes figure picks up junk gadgets like they were treasures! He’s a super robot fighter and he’ll be a match for any Decepticon who tries to take him on. When he’s in robot mode, he’ll fend off Decepticons with his powerful blaster – and he’ll run them over when he’s in semi truck mode! Keep converting him back and forth so he can handle whatever his foes dish out!

•Includes figure, accessory, collector card and instructions.

•2-in-1 Autobot Pipes figure
•Figure converts from robot mode to semi truck mode
•Includes blaster
•Changes in 8 steps
•Includes collector card

Megatronus

Autobots beware, because this Warrior Class Decepticon Megatronus figure converts in a heartbeat from robot mode to tank mode, and he’s got a mighty blade that will make his foes think twice about taking him on! He converts in 7 steps to either mode, and kids can keep converting him back and forth to keep the adventure going. When the battle is over for the day, scan the figure’s badge into the Transformers Robots in Disguise app (device not included) to unlock the characters for awesome virtual combat. Transformers adventures will be off the hook with this Megatronus figure!

•Includes figure and accessory.

•2-in-1 Warrior Class Megatronus figure
•Figure converts from robot mode to tank mode and back
•Includes blade
•Converts in 7 steps
•Scan the figure’s badge to unlock the character in the Transformers Robots in Disguise app (device not included)

Nicole Dubuc has confirmed, via Twitter, that a female Rescue-bot is on the way in the fourth season of the Transformers cartoon. You can view a copy of the twitter confirmation below

Yes! https://t.co/aGXNqL3zxn

— Nicole Dubuc (@NicoleDubuc) December 1, 2015

Hasbro Inc have announced that Trypticon was the winner of their Titans Return Titan Class fan poll meaning that the giant Decepticon city-former will be made into a Titan Class figure and will be released in the Autumn / Fall of 2017

Unrelated to Transformers but Mattel have filed a new trademark application for Dino Riders:

1. DINO RIDERS

The trademark application follows recent rumours that a live-action film is in the works for the 1980s franchise.

The team at TFNation have announced the fourth guest for TFNation 2016 which takes place in Birmingham UK on August 19th to August 21st 2016.

The latest guest is another Transformers comic artist, and one of the most popular artists in Transformers comic history, Guido Guidi.  Guido joins Paul Eiding (voice of G1 Perceptor), John-Paul Bove and Kei Zama in what is an ever growing lineup of great guests.  The full press release follows

Transmission_Initiated 
TransmissionID: 000009 
TFNation_2016

Operation: All Hail Guido

3rd Party group Maketoys has updated their facebook with coloured images of a testshot of their upcoming Protectobot Blades figure Katana. The images show the weapons and poseability of the figure whom is the fourth member of the Gaurdia gestalt behind Axel (Groove), Rover (Streetwise) and Vulcan (Hotspot).

You can view the images after the jump

Today is the day that fans of the Wreckers have been waiting for as IDW release Sins of the Wreckers.  So whether you buy digital copies of physical comics it's out so go and buy it, enjoy it and share your love across Social Media.

The latest Hasbro Fan Choice poll is now live to determine the “Titan” size class figures in the Transformers Titans Return that will follow on from next years Fortress Maximus. Fans can vote for either Trypticon, Scorponok, or Omega Supreme via the official Transformers Facebook Page, by posting a comment using the hashtag :

– #VoteTrypticon
– #VoteScorponok
– #VoteOmegaSupreme

The winner will be announced at a later date and will be available for purchase in late 2017.

The Australian Associated Press have released an article stating that toy sales for the year 2015-2016 are forecast to be the strongest in a decade. According to research performed by the NPD Group the US toy market has seen a 6.2% growth on the previous year with sales up to $19.9 billion (US). In 2014 toy sales rose by 4%.

The NPD Group report that the growth is being fuelled by increasing popularity of collectibles, toys based on Hollywood Blockbusters, and better technology which provides a more interactive experience for children.  It comes as great news to everyone in the toy industry as sales have slowed and sometimes been in decline over the last decade as children have become more interested in technology rather than toys.

"The selection is much greater than in the past," said Jim Silver, editor-in-chief of TTPM, an online toy review site. "Technology is much better in the toy aisle, and it's really inspiring young kids to play but also bringing older kids to things like radio control and role play items."

Surging demand for all things "Frozen" helped the toy industry achieve a rare gain in 2014. Toys related to the blockbuster about a princess who sets off to find her sister with icy powers were popular. In fact, Frozen was the top toy brand in 2014, reaching $US531 million in sales, according to NPD.

And the Hollywood infatuation is expected to continue with the release of the Star Wars movie on December 18: Hundreds of products, from puzzles to action figures related to Star Wars, are expected to exceed Frozen's success.

Marty Brochstein, who's with the International Licensing Industry Merchandisers Association, says the LightSaber from Hasbro, which features motion sensor-controlled sound effects, already are on backorder. He says Star Wars appeals to both kids and adults.

"It's multi-generational," Brochstein says.

Hasbro, the nation's second largest toy company, reported a jump in second-quarter profit last month, helped by toys related to "Star Wars."

Hasbro has the major merchandising licensing rights to make Star Wars toys from now until 2020. It's also teaming up with Walt Disney Co's consumer products division to make Frozen dolls in 2016. That deal froze out Mattel, which sells the dolls based on Frozen characters.

Toys R Us' new CEO David Brandon says the retailer is placing big bets this holiday season on brands like Star Wars to help boost sluggish US sales.

"It will be very interesting to see at the end of the holiday season where the growth comes from. And how much growth there is," Brandon says.

Toy companies are pushing remote controlled cars and droids controlled by smartphones. And robotic creatures are becoming more life-like with voice recognition features.

Hasbro's StarLily My Magical Unicorn, for example, responds to voice and touch with more than 100 sound and motion combinations. Mattel also is hoping technology will help it reverse years of slumping sales.

"You want to make sure that you give them enough that they're going to want to walk away from their iPads and phones," said Mattel's Executive Vice President Geoff Walker.

Mattel's new Barbie features speech recognition and can have a two-way conversation with girls. And its Fisher-Price brand has Smart Bear, an interactive plush bear marketed as having the brains of a computer without the screen - and is linked to a smartphone app. Fisher-Price also is pushing a robotic dinosaur.

Credit to Yahoo! News and AAP for the story.

The Transformers Brand Team held a Google Hangout earlier this week in conjunction with Hunter PR and following on from the secret Hasbro UK retailer show where Hasbro revealed some new figures and marketing campaigns for the rest of 2015 and into 2016. 

TFW2005, Seibertron, TFU.Info and BWTFs were amongst those invited to the event with TFW2005 publishing a nice summary of what was revealed and the questions that were raised.

The short version is as follows:

Fortress Maximus confirmed
Titan fan vote – Omega Supreme vs. Trypticon vs. Scorponok
G2 Bruticus boxset
Leader class Powermaster Optimus Prime
New Minicon type for RID
New product line – Alt-Modes

Read on to check out images and details!

 

Generations: Fortress Maximus Confirmed

Way back at Botcon 2015 we saw hints at Fortress Maximus via some artwork on display at the booth. Various rumors and leaks have surfaced since then, but now it’s official. Fortress Maximus is coming in 2016 in the Titan Class scale. He looks to be a heavy remold of Metroplex. Only artwork was shown, see the attached images below.

Vote for the next Titan Class Figure

Starting November 24th on the official Transformers Facebook Page (Facebook.com/Transformers), fans will be able to cast a vote for which of the following fan-favorite characters should be added to the line:

Scorponok
Trypticon
Omega Supreme

Starting on 11/20, fans will be treated to campaign-style posts featuring each of the three characters, leading up to the official voting post, which will go up on 11/24 at 1 pm EST. The vote will be active from 1:00 PM EST to 3:00 AM EST. Fans will be able to vote in the comments section of the post.

Additionally, this will be the first Transformers Fan Vote that will include fans from China. Chinese fans will be voting on WeChat, and their vote totals will be joined with the Facebook vote totals to determine the winner, whose identity will be shared with fans in the near future.

The winner is planned for release in Fall 2017.

Generations: G2 Bruticus Box Set Confirmed

Bruticus will also be getting the G2 treatment to go along with Menasor and Superion in boxset form. All the funky colors are present, and he will come with Shockwave, featuring his Actionmaster deco. No word on where he will be available, exclusive or not.

Generations: Leader Class Optimus Prime Confirmed

The second Leader figure to go along with Blaster in the Titans Returns line next year will be none other than Powermaster Optimus Prime. He comes with a Headmaster Apex, the Powermaster / Engine angle is not present, tho references to the old school figure’s gimmick is present in robot mode. He is a super heavy retool of Leader Class Ultra Magnus. He is also a triple changer with a base mode like Blaster.

Robots In Disguise: New Minicons and Deployers

RID will be getting several new offerings next year. Battle Packs which feature an almost-Warrior scale figure (between commander and warrior) and Minicon, with Energon like weapons and armor that then combine into a big super weapon. Drift and Overload get the Deployers treatment and interact with a new type of Minicon – Cyclones. We will also be getting a Minicon 4 Pack with Blizzard and Desert themes. Check all the pics below, waves and names are in the file names / captions. All due out in early 2016.

ALT-Modes: New Line

A new sub-line of Generations will be hitting called ALT-Modes which feature a tiny body and giant head, that does transform with a one step action. The giant head just rests on the tiny body / alt mod regardless of the mode. A mix of bobble heads, POP! and those Burger King Movie toys from a couple years ago. Looks to focus on G1 characters and should provide ample character shelf filler. These will be available via blind box.

We were able to ask some questions as well, here is a summary of what was asked and answered (paraphrased from audio recording):

TFW2005: Might there be a possibility of seeing some homages to other Transformers shows such as Beast Wars, the original Robots in Disguise, or Transformers Armada in the future?

Yes, nothing specific mentioned. Generations is a place to celebrate all versions of Transformers past, and they are aware of the anniversaries next year (86 Movie, Beast Wars, OGRID). Generations can be the place to celebrate those beyond the Titans Return story line.

TFW2005: Any characters the team would liked to have done but couldn’t for timing, cost, or other reasoning?

Answers swung into the Titans offered in the vote, all members mentioned one or the other. Biggest challenge long term is getting the figures they want to do in the proper scale.

We also slid in a strong request for Brave Max before asking our question.

TFW2005 – Takara Tomy Groove – any plans to bring him over?

Long pause, looks. Anything they do is up for grabs, they follow the chatter, nothing planned at the moment, they love Groove, keep an eye out.

BWTF – Most challenging piece to design out of all the ones you’ve shown.

RID – Weapon play, making them more than just a static weapon, the combining aspect.

Fort Max – size, weight, working with rest of line in base modes, layers upon layers of challenges.

ASM – How has switching from combiners to “Masters” / city modes changed the design process?

Dealing with base inter-connectivity, the miniature aspect of the characters, cockpit size across figures, being able to mine characters from late 80s. Head scale, went back and forth with Takara in relation to having them work across scales and figuring best size. Helmet gimmick addresses them being used on multiple class figures.

Seibertron – Repaint opportunities – Metrotitan, Black Zarak if Scorponok is done, etc.

Definitely possible, either from past lore or even current IDW series as there are Titans out there who haven’t been discovered yet. None yet planned. Metrotitan was talked about already and may be looked at in future.

Seibertron – Decision to not do Powermasters properly, the engine master etc?

Lots of “Masters” types in 80s. Wanted to make sure new fans could understand and they wanted to utilize a universal system in these new toys.

TRV – Any plans for more Masterpiece Decepticons?

Nothing that can be revealed at this time.

TFU – RID – Minicons on Auto / Decepticon sprue in slides?

Slides were reversed, Autobots will come on Autobot sprues, and vice versa, at retail.

BWTF – Are the RID armored Prime / Sideswipe Warrior class?

Little smaller, tried to keep articulation, comparable to old Commander, little bigger. Warrior style figure with the transforming weapons. Can hold (a pose) with weapon regardless of how big the weapon is.

TRV – CybertronCon – re-branding for Botcon or something else?

Hasbro looks to protect their trademarks as aggressively as they can – toys, characters or events around the world. Wanted to make sure it was protected in Asia. Committed to providing a fan experience around the world going forward, including Botcon 2016.

Seibertron – Overlord please. Can’t do PM OP without Overlord.

Laughs around the panel.

TFU – Victory Hill – will it affect Botcon?

Goal is to provide experience in all different forms. Children’s museum, traveling exhibits in Latin America, Casino stuff, Animatronic tour. It is not a fan convention, it’s an installment as seen with their other offerings for Avengers. Don’t see it replacing a fan convention, different experience.

TRV – Any more word on Machinima plans?

Nothing to announce at the moment. Machinima team is great, really understand Transformers. Should see a cross over with the toys and vice versa.

Statement from Jerry Jivoin – leaving main team, becoming head of marketing for Hasbro Italy, wants to say thanks to all the fans he’s met at the Conventions, excited for the brand and believes it’s in good hands.

Thanks again to Weibo user zMultiplier we can bring you the first look at the packaging for the upcoming Combiner Wars Generation Two Bruticus figure.

Thanks to Weibo user zmultiplier the first images of Titan Returns Powermaster Optimus Prime have now been posted online albeit as very small images.

Yesterday was the Hasbro Investor Day conference call where Hasbro present some of their overall plans to would-be investors, press and consumers. The TFW2005 have a summary of some of the Transformers related news including:

• Transformers 5 Placeholder Logo Revealed
• Transformers 5 Info (company-wise)
• Transformers: Micronauts
• Kreo: Armour Hero

The full presentation can be viewed and downloaded on Hasbro's website where you can also listen to the audio recording.

It was confirmed during the presentation that Micronauts will indeed be a part of an expanded Transformers mythos as was the concept tht was sold to Hasbro Inc in the mid to late 2000's by AGE when they sold the entire IP for Micronauts to Hasbro Inc rather than just licensing the brand.

The full presentation also suggests that Hasbro will increase their new tooling in general over the next couple of years, though this is not broken down by toyline so it could just be due to the introduction of new brands such as Micronauts and Stretch Armstrong.

The presentation is a follow-up from 2015 Investor Update that was produced during the US Toy Fair (download it here).

Hasbro will also be increasing their work with mobile game studio "Backflip Studio" so expect additional Hasbro Licensed mobile games to be released within 2016.