Multichannel News are reporting that Hasbro Studios have named Mike Eisner as their senior vice president of legal and business affairs.
Hasbro Studios Names Top Business Affairs Executive
Agent Mike Eisner has been named senior vice president, legal and
business affairs for Hasbro Studios in Los Angeles.
Eisner -- not
to be confused with ex-Disney executive Michael Eisner -- had been vice
president at William Morris Endeavor Entertainment, where among other
things, he packaged TV shows and advised on brand integration.
His
resume also includes almost a decade negotiating deals at International
Creative Management.
Eisner is no stranger to Hasbro, having
helped negotiate Hasbro's multi-picture deal with Universal while at
WME.
Hasbro is currently producing a number of kids TV shows,
including Transformers,My Little Pony and GI Joe,
and will be supplying those and other programs to The Hub, its joint
venture with Discovery to remake Discovery Kids Channel. The new net is
scheduled to launch Oct. 10.
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