Hasbro have issued the following press release.
EXPAND THE ENTERTAINMENT OF THE ICONIC PROPERTY
New BATTLE OPS BUMBLEBEE Action Figure and POWER CORE COMBINER Expression
Lead New Introductions For The Innovative And Popular Toy Line
PAWTUCKET, R.I. (February 12, 2010) — On the heels of launching 2009’s
largest grossing movie and in anticipation of the next installment in
2011, the TRANSFORMERS brand from Hasbro, Inc. (NYSE: HAS) ramps up the
play in 2010 with new offerings that build on the energy and excitement
from the brand’s history and blockbuster film franchise. Featuring
over-the-top action figures, unique role-play items and innovative
twists on the TRANSFORMERS brand signature play pattern, the 2010
lineup offers dozens of toys, two exciting promotions and an expansive
worldwide licensing program across all major categories to satisfy and
excite the brand’s ever-expanding fan base.
This spring the AUTOBOTS, the heroic protectors of Earth, need help
from their human allies in the N.E.S.T. GLOBAL ALLIANCE as the planet
continues to face threats from the evil DECEPTICONS. Hasbro is inviting
kids and fans to join the alliance through a special promotion that is
currently underway. By collecting three stickers included in specially
marked TRANSFORMERS products, kids and fans can join the N.E.S.T.
GLOBAL ALLIANCE and mail away for a special edition RAVAGE figure not
available anywhere else. The promotion requires a payment of $4.95 for
shipping and handling charges to receive the special edition figure and
the offer is good while supplies last. Requests must be postmarked by
April 30 and received by May 14. Then, in the fall, kids can ‘live’ the
TRANSFORMERS adventure as the “Hunt for the DECEPTICONS” promotion
begins. Look for exciting details about this interactive promotion
later in the year.
If fans can’t wait until 2011 for the next TRANSFORMERS movie they can
watch online webisodes of “Cyber Missions,” featuring new TRANSFORMERS
adventures. “Cyber Missions” finds the AUTOBOTS working with humans in
the N.E.S.T. global alliance to defend Earth against the
revenge-seeking DECEPTICONS. There will be 12 webisodes total which
began airing online at www.TRANSFORMERS.com in early January and new webisodes will continue to air throughout the year.
BUMBLEBEE continues to be one of the most popular TRANSFORMERS heroes
as he acts as both a defender and a warrior for good. The new BATTLE
OPS BUMBLEBEE action figure continues to push the boundaries of
TRANSFORMERS toy innovation and showcases two sides of BUMBLEBEE with
features unique to each of these roles. For example, when serving as a
guardian, BUMBLEBEE features more playful phrases along with authentic
engine sounds and lights. Then, when converted into battle mode, BATTLE
OPS BUMBLEBEE has missile launchers that pop out, a converting plasma
cannon that lights up, and phrases that change to reflect his battle
personality.
Expanding upon the essence of DEVASTATOR — a robot built by combining
multiple construction vehicles — the TRANSFORMERS brand unveils the new
POWER CORE COMBINERS expression that redefines the magic of combination
play. The toys deliver an interchangeable system of robots, vehicles
and weapons that escalates the level of fun and increases the number of
robots within a child’s TRANSFORMERS toy universe.
For those wanting to engage in heroic AUTOBOT role play, the
TRANSFORMERS line offers new items including the OPTIMUS PRIME CYBER
SWORD toy which features lights, battle and conversion sounds, as well
as key phrases from OPTIMUS PRIME.
And for the youngest AUTOBOT-in-training, the TRANSFORMERS brand
unveils the new ACTIVATORS expression of action figures. Designed with
the youngest TRANSFORMERS fans in mind, ACTIVATORS toys feature easier
conversion from vehicle to robot modes than traditional TRANSFORMERS
figures and are available in popular characters such as OPTIMUS PRIME,
BUMBLEBEE and MEGATRON.
For more information about TRANSFORMERS promotions and products, consumers can visit www.TRANSFORMERS.com.
Highlights of new TRANSFORMERS products available in 2010 include:
TRANSFORMERS ACTION FIGURES
(Approximate retail price: DELUXE Scale $12.99; VOYAGER Scale $19.99;
Leader Scale $44.99; Ages 5 & up; Available: Spring 2010)
For more than 25 years, TRANSFORMERS action figures have been known as
“ROBOTS IN DISGUISE,” providing fans with the enjoyment of converting
incredibly detailed, realistically styled vehicles into awesome
battling alien robots. In 2010, Hasbro is offering a wide variety of
all-new versions of fan-favorite characters, including OPTIMUS PRIME,
BUMBLEBEE, MEGATRON and STARSCREAM in an array of scales: DELUXE,
VOYAGER (larger scale), and LEADER (largest scale and includes lights
and sounds).
TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99; Ages 5 & up; Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle!
This large-scale figure truly shows fans the AUTOBOT hero’s
personality, both as a protector of Earth and a warrior against the
evil DECEPTICONS. With two distinct modes – Battle and Guardian –
BATTLE OPS BUMBLEBEE features a variety of electronic sounds and
lights, accompanied by a converting plasma cannon.
TRANSFORMERS POWER CORE COMBINERS
The TRANSFORMERS POWER CORE COMBINERS introduce fans to an all-new
assortment of figures that expand on the classic play pattern of the
popular “ROBOTS IN DISGUISE.” This new expression of figures combine
with one another, in dozens of variations, to create a wide variety of
larger COMBINER robots, with each figure serving as various body parts
and weapons. Available in 2-packs and 5-packs.
• TRANSFORMERS POWER CORE COMBINERS 2-Pack
(Approximate retail price: $9.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 2-Pack includes one SCOUT scale
TRANSFORMERS figure and one MINI-CON scale figure. The SCOUT scale
figure features a ‘robot’ mode and a ‘vehicle’ mode. The MINI-CON scale
figure has four modes: ‘robot’ mode, robot weapon, vehicle weapon and
Power-up Armor for combining with the central SCOUT scale figure in
both robot and vehicle mode. 2-Pack figures are interchangeable with
5-Pack figures.
• TRANSFORMERS POWER CORE COMBINERS 5-Pack
(Approximate retail price: $19.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 5-Pack features teams of
TRANSFORMERS characters that can combine together to form one large
TRANSFORMERS figure. Each team consists of one SCOUT scale figure and
four LEGENDS scale vehicles. The SCOUT scale figure features one
‘vehicle’ mode and two ‘robot’ modes and each of the LEGENDS scale
vehicles can plug into the specially marked ports on the central SCOUT
scale figure to instantaneously convert into an arm or leg using
auto-conversion technology. All figures can be swapped out with one
another to form multiple different combinations and new figures. 5-Pack
figures are interchangeable with 2-Pack figures.
TRANSFORMERS ACTIVATORS
(Approximate retail price: $7.99; Ages 4 & up; Available: Spring 2010)
TRANSFORMERS ACTIVATORS toys, a new expression within the TRANSFOMERS
toy line, feature conversion from vehicle to robot modes that’s easier
than traditional TRANSFORMERS figures. Designed with the younger child
in mind, conversion is triggered by pressing the AUTOBOT or DECEPTICON
shield located on the figure and require only a few steps to fully
change modes. TRANSFORMERS ACTIVATORS figures feature popular
characters including BUMBLEBEE, OPTIMUS PRIME and MEGATRON.
TRANSFORMERS OPTIMUS PRIME CYBER SWORD
(Approximate retail price: $19.99; Ages 4 & up; Available: Fall 2010)
The TRANSFORMERS OPTIMUS PRIME CYBER SWORD allows kids to role play
just like the fearless leader of the AUTOBOTS and reenact their
favorite battle scenes. Kids will enjoy its electronic lights, battle
and conversion sounds, as well as key movie phrases.
ACTION FLEET TRANSFORMERS BUMBLEBEE BATTLE TRACK Set
(Ages 4 & Up; Approximate Retail Price: $19.99; Available: Fall 2010)
Created specifically for the ACTION FLEET TRANSFORMERS line of
mini-vehicles, kids can join the adventure and help BUMBLEBEE and
OPTIMUS PRIME defeat the evil MEGATRON by racing to victory with the
new ACTION FLEET TRANSFORMERS BATTLE TRACK set. The glory of winning
depends on your skill; launch the BUMBLEBEE mini-vehicle, exclusive to
this track set, at the correct time and send it crashing into MEGATRON
who will crumble in defeat. Introduced in 2009, TRANSFORMERS
mini-vehicles feature the robot version of characters unique to the
TRANSFORMERS universe on the underside of each non-converting vehicle
for easy identification.
ACTION FLEET TRANSFORMERS STEALTH FORCE OPTIMUS PRIME Vehicle
(Ages 4 & Up; Approximate Retail Price: $24.99; Available: Fall 2010)
Featuring electronic lights and sounds, motorized conversions and
firing projectiles, kids can “bring to life” the epic TRANSFORMERS
battle with this new vehicle from the ACTION FLEET TRANSFORMERS line.
For covert combat, watch as select parts of this OPTIMUS PRIME
semi-truck vehicle convert with the touch of a button to reveal stealth
mode weaponry hidden inside to battle the evil DECEPTICONS like no
other vehicle available.
About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and
most recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market
a range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS
OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com
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