- Fall 2010 will bring the launch of the new packaging look.
- NEST National Redemption Program will run in the Spring with a Hunt for the Decepticons Promotion in the fall.
- 3 TV commercials focusing on A) Core B) Combiners C) Battle Ops Bumblebee
- New Hasbro network programming will begin
- Video game from Activision War on Cybertron
- 6 New Webisodes plus flash comics
- Core Play: 10 assortments, 4 of which are new - focus is on boys 5-9 and collectors using popular movie characters
- Young Kid Action: 2 assortments, 1 of which is new
- Role Play: 3 assortments, all 3 are new
- Deluxe Movie Figures: Melee Bumblebee, Ironhide, Ratchet and Sideswipe
- Deluxe Generation Figures from Activison 2010 game: Bumblebee, Optimus Prime, Megatron and Soundwave plus Autobot Drift
- Voyager Figures: Ratchet, Optimus Prime and Sea Spray
- Leader Class: Starscream with light up eyes and chest
- Battle Ops Bumblebee: Guardian duty and battle mode - lights, sounds and speech
- Power Core Combiners: Scout Robot, Mini-Con and Scout Vehicles interact
- Power Core Combiner 5-Pack combined in robot mode
- Activators: Bumblebee, Optimus Prime, Megatron, Starscream and Ironhide
- Role Play Masks: Bumblebee and Optimus Prime
- Role Play Weapon: Optimus Prime's Energon Sword with lights balttle and conversion sounds and phrases from Prime
- Role Play Costume: Characters like Optimus Prime in small and medium for kids
Update:It appears the TFW2005 didn't want to share this information with the public as the thread that it was originally published in has since been removed. But do not fear, this news article will remain