Toy Industry magazine ­­Toy News's Samantha Loveday recently sat down with Hasbro Europe's Country Manager for UK &?Irelan, Foye Pascoe to discuss the recent success of the company.  Below are some quotes that contained Transformers related anwsers, but you can read the full article here.

How has the UK market performed so far this year? Are we in better shape than this time last year?
Hasbro UK has experienced a 14 per cent growth (UK NPD EPOS YTD June 2011). This is due to the strong performance of the recent Transformers movie, and a number of our key brands including Play-Doh, Furreal Friends and Nerf and our key licensed properties within the boy’s category.

What lines have performed well for you so far this year?
We are proud that we have experienced good performance across the full range of our toys and games.
Not only are some key films helping deliver the Transformers and Marvel toy lines, but we are also seeing growth of our classic brands such as Play-Doh, Furreal Friends, Nerf and Supersoaker.

Are there any sectors in particular which have stood out? Boys must have been boosted by the new Transformers lines, for example?
The boys segment has undoubtedly been boosted by a number of key films; Transformers Dark of the Moon has had a positive impact on the Transformers retail presence. Our alliance with Marvel has delivered strong product lines both for Captain America and Thor this year. Star Wars has had a good year and was the number one property in action figures UK (NPD EPOS YTD June 2011).

Finally, any hot tips from your 2012 product line to watch out for?
2012 will be another great year for action films for which we have a range of boys’ toys and games.

Star Wars re-mastered Episode One will hit cinemas in February. Battleship will preview in May, followed by the much-publicised Avengers film from Marvel later in the month.

The Amazing Spider-man will launch in July. Transformers will continue to connect with boys through Transformers Prime programming on Cartoon Network.

Within our girl’s portfolio, My Little Pony programming is currently on air on Boomerang and connecting with a whole new generation of girls.