Event Merchandising have partnered up with Hasbro Inc to open the "world's first standalone Transformers store" at the old Battersea Power Station in London United Kingdom. According to the press release the store will open on in November 2024 at the Boiler House North. A full copy of the press release is below:

"Event Merchandising, in partnership with Hasbro, is bringing the world’s first standalone Transformers store to Battersea Power Station this November 2024.

Opening in time for the Transformers 40th anniversary, the store is a must-visit for fans, offering hands-on experiences with the iconic characters loved by millions. You’ll also find a wide range of the hottest Transformers products—films, comics, toys, and more, all in one place.

With designated areas showcasing the vast Transformers universe, this store is set to become a top destination for fans in the UK. A striking graffiti mural by MurWalls, featuring Transformers alongside Battersea Power Station, will greet visitors, and there will be an exclusive, limited-edition cover of Skybound Entertainment’s award-winning Transformers comics available.

This immersive experience dives into 40 years of Transformers history, with nostalgia and unique features for fans of all ages"

The BBC have an article with Gav from Toy-Fu discussing the money they have raised at TFNation and, before it, Auto Assembly within the UK.  Gav was also interviewed by BBC Radio Scotland this morning on the subject. You can read the article at https://www.bbc.co.uk/news/articles/cnl044z0qkro. You can support Toy-Fu this coming week end at TFNation,  tickets are availble now at tfnation.com

James over at cereal:geek has started his 3-part series covering the recording sessions for thw Generation One Cartoon episode Transport To Oblivion. The audio includes outtakes, bloopers, deleted scenes and helps to highlight what when into recording the dialgoue for one episode of the original cartoon series.  It helps to highlight the part that Wally Burr played in shaping the series as he had a clear vision in his head for how the dialogue should be read.

The first two parts are availalbe now on YouTube.  The original audio is on reels that we own which is how we now know when the recordings were made and that it took two session.

Part 1

Part 2

We have found some new trademarks filed with the USPTO. The trademarks are:

1. TRANSFORMERS ONE
2. MARK ONLY
3. MARK ONLY
4. MARK ONLY

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

Transformers Earthspark is coming to larger audiences within the UK as it's been announced that the show will start next week on CBBC and iPlayer. CBBC has an average monthly viewership of 2.8 million within the UK with iPlayer increasing this number significantly. That's double it's closest rival CITV, four time the reason of Cartoon Network (including +1) and five times that of nickelodeon (inc +1) within the UK. Read on for the press release.

Hasbro’s global entertainment studio, Entertainment One (eOne), has signed a deal with BBC to broadcast season one of the animated series Transformers: EarthSpark for audiences in the UK. The first ten episodes will launch on July 25th on CBBC, from Monday to Thursday, and also be available to stream on BBC iPlayer.

Following the release of the first batch of episodes, additional new Transformers: EarthSpark content will continue to roll out on the BBC platforms.

Transformers: EarthSpark, co-produced by Paramount, introduces a new generation of Transformers robots – the first to be born on Earth. Together with the human Malto family who welcomes them in and cares for them, they’ll redefine what it means to be a family. Set on present-day Earth, Transformers: EarthSpark centres on two human kids as they forge a connection with Transformers bots like never before and work alongside fan favourites like Optimus Prime and Bumblebee.

“We’re delighted to work with our friends at BBC to have kids and families enjoy the captivating Transformers: EarthSpark series,” said Monica Candiani, EVP Content Sales at eOne. “More and more, we’re seeing the heartfelt excitement kids get when they see characters and storylines onscreen that reflect their own lives and experiences. This is the kind of joy we’ve been seeing with Transformers: EarthSpark, and we hope to bring these important feelings of inclusivity to families in the UK, while of course delivering on the action and fun that Transformers has brought to multi-generational audiences for nearly 40 years.”

Transformers: EarthSpark has been greenlit for a second season.

Earlier this year, eOne announced broadcast deals with global broadcast partners to air Transformers: EarthSpark, including Gulli in France, Clan in Spain, Super! In Italy, NRK in Norway, DR in Denmark, TV3 and TV8 in the Baltics, TV Azteca in Mexico, TV Cultura in Brazil, Viu TV in Hong Kong, Channel 5 in Singapore, RTV in Indonesia and TV9 in Malaysia. Episodes will launch throughout 2023 in all of these markets.

We have found some new trademarks filed with the USPTO. The trademarks are:

1. TRANSFORMERS EARTHSPARK
2. TRANSFORMERS EARTHSPARK
3. MARK ONLY
4. MARK ONLY
5. MARK ONLY
6. MARK ONLY
7. MARK ONLY
8. MY LITTLE PONY
9. MARK ONLY
10. MARK ONLY

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

Here at Transformers At The Moon we are currently working on various projects including rebuilding this website, The Visisionaries.net, LuckyDrawTransformers.com, an archival project on UK Transformers prices, toy releases, store released, the "lead paint" story, TFNation event planning, the Visionaries coffee table book and several others. Well it pleases me that the first project is now ready to share and that is thanks to former head of Hasbro Europe's boys toys, Andy Couzens, we have been able to recreate their internal 1989 European Lineplan Development document that shows dropped, continuing and new items that came onto various European markets in 1989.  The document has been recreated in full as a spreadsheet and will be added to if/when we have access to further documents.

The document includes the number of units ordered by UK, France, Germany, Italy, Spain, Belgium, Holland, Switzerland and distributors for each product in 1988 and 1989. From this you can tell which items were not onl available in each territory and their quantity but also it gives insight into how sales were going for the product based on whether it was to be dropped, decreased in number or increased.

It also shows how some  some countries preferred certain items to others or were behind in product releases as was the case with G.I.Joe (Action Force) in France compared with the UK.

The numbers are believed to be in units of 1,000 though that is currently being tripled checked as it may be tens of thousands due to Andy's recollection that the minimum order was 5,000 units for one country as long as other countries also placed some orders.

Some items were released across Europe but were only intended for one or two markets where the demand was high enough. However if those markets could not fulfil the minimum order from Hasbro US themselves they had to bargin with other European divisions for them to also order n amount of the stock in order to reach the minimum requirement. This meant that some markets would order toys even though they had little demand for them but had increased demand for other types of toys. From what I'm told Spain historically was less interested in Transformers but more interested in dolls but they would often take orders in order for other countries to get the product they wanted on shelves.

The document covers some items from Transformers, G.I-Joe, Robotix as well as Pipeworks.

TFNation have announced their latest guest for TFNation 2023 next August as Steve White! You can read the full press release below.

TFNation is honoured to announce that Steve White, one of the forces behind Titan UK’s Transformers Magazine, and colourist from the Marvel UK era, will be joining us in the summer of 2023!

White is an editor and colourist in his most prominent roles, and Transformers Magazine (the whole seven year run) aside, he was the colourist for the first appearance of Death’s Head back in Transformers (UK) #113-114 and several issues since.

Older readers may also know him from the 1990s Rogue Trooper series from 2000AD, and the curation of the collected volumes of paleoart, Dinosaur Art, Dinosaur Art II and Mesozoic Art(Titan Books).

Steve White will be joining us for TFNation 2023, ready to tell all about gritty post-apocalyptic futures and lush dino-utopias. Stay tuned for more details on the TFNation website -- where All Are One!

Another video from the archives, this time the intro video to the long dead Takara website for the shortlived Robotmasters toyline.