Hasbro issue a press release on Battleships the movie with some more Transformers details

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Hasbro Brands to Deliver Major Hollywood Blockbuster Film and Television Action, Adventure and Fun Worldwide This Summer and Beyond



Transformers: Dark of the Moon Hits Theaters June 29, BATTLESHIP Film on Deck for 2012, MY LITTLE PONY Friendship is Magic and Emmy Nominated TRANSFORMERS PRIME Airing on The Hub 
LAS VEGAS--(BUSINESS WIRE)--
Hasbro, Inc. (NASDAQ:HAS - News) arrived at the International Licensing Expo
counting down the days until the AUTOBOTS and DECEPTICONS invade
theaters worldwide again on June 29, 2011 with the release of the new
Paramount Pictures film Transformers: Dark of the Moon. Adding to
the excitement will be Hasbro licensees across all major categories
bringing to market highly innovative, stylish and relevant “More Than
Meets the Eye” products to delight TRANSFORMERS fans of all ages.


Cameras continue to roll toward the scheduled May 18, 2012 release of
the BATTLESHIP movie, under direction of Hollywood storyteller Peter
Berg. As Mr. Berg and Universal Pictures will bring BATTLESHIP to the
big screen as an epic action adventure, Hasbro will do the same with its
global portfolio of licensees and retailers by building a BATTLESHIP
merchandising program that will launch next spring. Key driver
categories will include apparel, publishing, and gaming with supporting
products that blend aspects of the film with the rich heritage of the
BATTLESHIP brand to deliver highly compelling merchandise to mass,
mid-tier and specialty retailers worldwide.


Hasbro Studios and The Hub continue to gain major market traction
underscored by eight Daytime Emmy Award nominations – six for TRANSFORMERS
PRIME and one each for the FAMILY GAME NIGHT game show and PICTUREKA.
MY LITTLE PONY Friendship is Magic is also currently ranked the
No. 1 television program for kids 2-11 on The Hub in the U.S., and in
Canada, the show has consistently been a top rated show on Treehouse
since its launch last fall*. Additionally, Pound Puppies has
become a top rated show among both boys and girls on The Hub and on YTV
in Canada. Excitement is also building for new programming currently in
development such as an animated LITTLEST PET SHOP episodic series slated
to debut in 2012.


“Hasbro is soaring to new heights with our mega entertainment brands
such as BATTLESHIP, MY LITTLE PONY and TRANSFORMERS by creating relevant
lifestyle products that further enhance the brand immersion experience,”
said Simon Waters, Senior Vice President, Global Brand Licensing and
Publishing at Hasbro. “These properties evoke action, adventure and fun,
which speak to every consumer at some level. Our goal is to reach those
fans and connect them to our brands in meaningful ways that tap those
emotions from fashion to publishing and home goods.”


As the ‘Robots in Disguise’ arrive on the silver screen later this month
and continue to battle on The Hub network, retail shelves around the
globe will be stocked with movie-based products from more than 325
Hasbro licensees that tie into fans’ affinity for the overarching
TRANSFORMERS brand. Leading the charge is fashion for the entire family
with hundreds of TRANSFORMERS brand-inspired design treatments on
everything from t-shirts to caps, jackets, hoodies, sneakers, sunglasses
and watches from licensees such as Uniqlo, and Shanghai Metersbonwe
Fashion and Accessories.


On the publishing front, the TRANSFORMERS brand continues to hold strong
appeal across all formats such as comic books and graphic novels where
the extension of storylines and character development further immerse
fans into the depths of the powerhouse property. Publishing licensees
such as IDW, Bendon, Ice Water Press, and Random House-Del Rey are all
on-board to fill book pages with gripping TRANSFORMERS fiction.


For those who enjoy a digital immersion experience, the TRANSFORMERS
brand will pervade console and mobile gaming platforms this summer.
Activision is delivering gameplay that is the prologue to the Transformer:
Dark of the Moon film while Electronic Arts will allow players to
jump into the role of one of the most popular AUTOBOTS battling the
DECEPTICONS on the iPhone®, iPod® touch or iPad™. For online battles,
Jagex is developing an eye-popping browser-based massively multiplayer
online game (MMOG) for Western markets in 2012.


Retailers have also stepped up in a big way this summer with major
promotions and in-store displays of TRANSFORMERS branded products that
will carry consumers from summer fun through back-to-school and holiday.
A wide assortment of items across every major category from apparel to
publishing and home goods will be found at mass, mid-tier and specialty
retailers alongside Hasbro’s 2011 product line, including figures,
role-play items and the new KRE-O line of construction sets.

About Hasbro

Hasbro, Inc. (NASDAQ:HAS - News) is a branded play company providing children
and families around the world with a wide-range of immersive
entertainment offerings based on the Company’s world class brand
portfolio. From toys and games, to television programming, motion
picture­s, video games and a comprehensive licensing program, Hasbro
strives to delight its customers through the strategic leveraging of
well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP,
NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and
MONOPOLY. Come see how we inspire play through our brands at http://www.hasbro.com.
© 2011 Hasbro, Inc. All Rights Reserved.