HASBRO TO SHOWCASE ITS ICONIC POP-CULTURE BRANDS AT SAN DIEGO COMIC-CON

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Hasbro have issued the following press release regarding San Diego Comic-Con



HASBRO TO SHOWCASE ITS ICONIC POP-CULTURE BRANDS AT SAN DIEGO COMIC-CON
July 20, 2­011
With some of the most popular and sought
after brands in the entertainment industry for movies, television, video
games, comics, collectibles and more, Hasbro, Inc. returns to San Diego
Comic-Con to deliver special opportunities for fans of its pop-culture
juggernaut properties. Led by displays of upcoming action figures, new
NERF VORTEX blasters and “larger than life” statues from its powerhouse
G.I. JOE, KRE-O, MARVEL, MY LITTLE PONY, STAR WARS and TRANSFORMERS
product lines in its booth (#3213), Hasbro will offer fans an inside
look into the breadth of many of these brands throughout the weekend
with a variety of panels, autograph sessions and access to brand
stewards, designers and more.



 â€œSan Diego Comic-Con is an amazing opportunity for us to engage with
the most passionate fans of our brands and licensed properties,” said
John Frascotti, global chief marketing officer, Hasbro, Inc. “Comic-Con
allows us to provide our most enthusiastic fans with unique experiences
based on the properties and characters they love as well as to introduce
them to the newest brands and products from Hasbro. We look forward to
this special celebration each year and are excited to deliver compelling
panels, outstanding special edition collectibles and the opportunity
for interactions with the amazing talent behind our brands that have
become touchstones in the lives of many.”
 

Making its first San Diego Comic-Con appearance in 2011 is Hasbro’s
new KRE-O brand, bringing action and adventure to the construction toy
category. At launch and on display in the Hasbro booth, the KRE-O brand
offers twelve building sets featuring popular TRANSFORMERS characters.
Comic-Con attendees will want to keep an eye out for roaming OPTIMUS
PRIME and BUMBLEBEE KREON costume characters, KRE-O statues and special
edition OPTIMUS PRIME KREON figures featuring “MATRIX OF LEADERSHIP”
deco not available in stores (while supplies last).





Giving fans a peek behind the curtain and an inside look into what’s
coming in the future for many of its entertainment brands, Hasbro’s 2011
lineup of panels and autograph sessions follows:


•  Hasbro TRANSFORMERS Brand Panel: Thursday, July 21 from 2:30 - 3:30 PM in Room 24ABC

•  Hasbro Studios “The Making of ‘Transformers Prime’” Panel: Thursday, July 21 from 3:30 - 4:30 PM in Room 24ABC



•  â€œEvolution of Transformers Animation” presented by Shout Factory and Hasbro Studios: Friday, July 22 from



5:30-6:30 PM in Room 8
Hasbro’s presence at the convention will be rounded out by the highly
anticipated HasbroToyShop.com special edition San Diego Comic-Con
collectibles available at the HasbroToyShop booth (#3329) and in limited
quantities, after Comic Con, at http://www.HasbroToyShop.com. The complete
list of 2011 special edition items follow:




TRANSFORMERS: DARK OF THE MOON SPECIAL EDITION ULTIMATE OPTIMUS
PRIME FIGURE
(Ages: 5 & up; Approximate Retail Price: $79.99)



Fans will have their first chance to get their hands on the new
TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME action figure at
Comic-Con, with a special edition foil-wrapped, slide-out package and
customizable sticker sheet. This special edition ULTIMATE OPTIMUS PRIME
will be the only way to get the figure displayed in vehicle and trailer
mode; the trailer doubles as a weapons arsenal and is an integral part
of the figure's converting play pattern. The MECHTECH ULTIMATE OPTIMUS
PRIME figure features lights, launching projectiles, electronic battle
sounds and phrases and three modes of conversion – vehicle, robot, and
robot with "mech suit." The trailer, which serves as a weapons depot and
command center, also converts into a "mech suit" that OPTIMUS PRIME
shows off when it's time to rumble.


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