Hasbro\'s Transformers Prime Storybook Apps

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Please use this thread to discuss the Hasbro's Transformers Prime Storybook Apps news story on the main site.


Below you will find the latest press release sent out by Hasbro, this time covering their Storybook Apps for iOS(iPhone, iPod Touch, iPad) and GoogleAndroid.
Hasbro, Inc. Teams Up with Ruckus Mobile Media to Bring Innovative Storybook Apps to a Global Audience

Immersive
Children’s Apps Based on Hasbro’s Iconic TRANSFORMERS PRIME, TONKA
CHUCK AND FRIENDS and MY LITTLE PONY Brands Due to Arrive on Apple and
Android Platforms in 2011




PAWTUCKET, R.I. & NORWALK, Conn.--(BUSINESS WIRE)--Hasbro, Inc.
(NASDAQ: HAS) and Ruckus Mobile Media today announced a strategic
licensing agreement under which the companies will collaborate in
developing interactive storybook applications based on Hasbro brands
across all digital platforms. The deal marks Hasbro’s further expansion
into digital publishing, a sector the company has identified as a major
strategic focus. The first three children’s storybook apps – TONKA CHUCK
AND FRIENDS, MY LITTLE PONY and TRANSFORMERS PRIME – are slated to
begin roll out in May 2011 and will deliver immersive reading
experiences with interactive storytelling including title specific
activities, coloring and read-and-record functions.




“We look forward to teaming with Ruckus to jointly create innovative,
content-rich children’s storybook apps based on some of our most popular
properties, a core strategy in the extension of Hasbro’s branded play
experiences to platforms that resonate with today’s global consumer,”
said Simon Waters, Senior Vice President of Global Brand Licensing and
Publishing at Hasbro. “With this agreement, we’ve significantly expanded
the number of choices in Hasbro’s digital library. Now kids and parents
can enjoy Hasbro-branded children’s storybook apps anytime, anywhere.”




Ruckus Mobile Media is joining creative forces with the global branded
play company to develop Hasbro-inspired children’s storybook apps with
both parent and child in mind, providing shared reading experiences and
exciting stories for independent readers. The innovative apps will be
built organically for mobile devices, weaving original storylines into
overarching series themes and incorporating the latest in touch-screen
technology to keep content fresh for young, savvy users who are rapidly
becoming more adept at consuming digital media.




“We are tremendously excited about this deal and the fact that we’ll be
bringing our creative expertise into developing applications for some of
Hasbro’s most popular brands,” said Rick Richter, Ruckus Mobile Media’s
President and CEO. “Ruckus is committed to delivering the highest
quality family mobile entertainment applications and we’re thrilled to
be working with one of the world’s most trusted children’s entertainment
leaders.”




Ruckus Mobile Media has been granted worldwide rights in English
speaking markets and is scheduled to release the Hasbro children’s
storybook apps across a variety of popular mobile platforms, including
Apple’s iOS and Google’s Android, beginning with TONKA CHUCK AND FRIENDS
in May 2011, followed by TRANSFORMERS PRIME and MY LITTLE PONY.




About Ruckus Media Group




Ruckus Media Group introduces traditional storytelling for today’s ways
of telling stories by creating applications for mobile devices that
entertain toddlers to teens from their fingers to their minds, at home
or on the road—and invite their imaginations to grow. Launched in
September 2010, Ruckus is now home to fifteen children’s book apps,
including Best App award finalists A PRESENT FOR MILO, written and
illustrated by Mike Austin; ANDREW ANSWERS, created by bestselling
children’s book author Alan Katz; as well as THE VELVETEEN RABBIT: TOLD
BY MERYL STREEP and other Read-Play-and-Record-Along classic storybook
apps. See http://www.ruckusmediagroup.com for a full listing and additional
information.




About Hasbro, Inc.




Hasbro (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company’s world class brand portfolio. From toys
and games, to television programming, motion pictures, video games and a
comprehensive licensing program, Hasbro strives to delight its
customers through the strategic leveraging of well-known and beloved
brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY
LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub,
Hasbro’s multi-platform joint venture with Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online
home of The Hub is http://www.hubworld.com. The Hub logo and name are
trademarks of Hub Television Networks, LLC. All rights reserved.




Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.