Hasbro\'s Transformers Prime Storybook Apps
04-07-2011, 05:48 PM
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Hasbro\\\'s Transformers Prime Storybook Apps
Please use this thread to discuss the Hasbro's Transformers Prime Storybook Apps news story on the main site.
Below you will find the latest press release sent out by Hasbro, this time covering their Storybook Apps for iOS(iPhone, iPod Touch, iPad) and GoogleAndroid. Hasbro, Inc. Teams Up with Ruckus Mobile Media to Bring Innovative Storybook Apps to a Global Audience Immersive Childrenâs Apps Based on Hasbroâs Iconic TRANSFORMERS PRIME, TONKA CHUCK AND FRIENDS and MY LITTLE PONY Brands Due to Arrive on Apple and Android Platforms in 2011 PAWTUCKET, R.I. & NORWALK, Conn.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) and Ruckus Mobile Media today announced a strategic licensing agreement under which the companies will collaborate in developing interactive storybook applications based on Hasbro brands across all digital platforms. The deal marks Hasbroâs further expansion into digital publishing, a sector the company has identified as a major strategic focus. The first three childrenâs storybook apps â TONKA CHUCK AND FRIENDS, MY LITTLE PONY and TRANSFORMERS PRIME â are slated to begin roll out in May 2011 and will deliver immersive reading experiences with interactive storytelling including title specific activities, coloring and read-and-record functions. âWe look forward to teaming with Ruckus to jointly create innovative, content-rich childrenâs storybook apps based on some of our most popular properties, a core strategy in the extension of Hasbroâs branded play experiences to platforms that resonate with todayâs global consumer,â said Simon Waters, Senior Vice President of Global Brand Licensing and Publishing at Hasbro. âWith this agreement, weâve significantly expanded the number of choices in Hasbroâs digital library. Now kids and parents can enjoy Hasbro-branded childrenâs storybook apps anytime, anywhere.â Ruckus Mobile Media is joining creative forces with the global branded play company to develop Hasbro-inspired childrenâs storybook apps with both parent and child in mind, providing shared reading experiences and exciting stories for independent readers. The innovative apps will be built organically for mobile devices, weaving original storylines into overarching series themes and incorporating the latest in touch-screen technology to keep content fresh for young, savvy users who are rapidly becoming more adept at consuming digital media. âWe are tremendously excited about this deal and the fact that weâll be bringing our creative expertise into developing applications for some of Hasbroâs most popular brands,â said Rick Richter, Ruckus Mobile Mediaâs President and CEO. âRuckus is committed to delivering the highest quality family mobile entertainment applications and weâre thrilled to be working with one of the worldâs most trusted childrenâs entertainment leaders.â Ruckus Mobile Media has been granted worldwide rights in English speaking markets and is scheduled to release the Hasbro childrenâs storybook apps across a variety of popular mobile platforms, including Appleâs iOS and Googleâs Android, beginning with TONKA CHUCK AND FRIENDS in May 2011, followed by TRANSFORMERS PRIME and MY LITTLE PONY. About Ruckus Media Group Ruckus Media Group introduces traditional storytelling for todayâs ways of telling stories by creating applications for mobile devices that entertain toddlers to teens from their fingers to their minds, at home or on the roadâand invite their imaginations to grow. Launched in September 2010, Ruckus is now home to fifteen childrenâs book apps, including Best App award finalists A PRESENT FOR MILO, written and illustrated by Mike Austin; ANDREW ANSWERS, created by bestselling childrenâs book author Alan Katz; as well as THE VELVETEEN RABBIT: TOLD BY MERYL STREEP and other Read-Play-and-Record-Along classic storybook apps. See http://www.ruckusmediagroup.com for a full listing and additional information. About Hasbro, Inc. Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Companyâs world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbroâs multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved. |
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