Hasbro announce Italian deal with Mediaset for Transformers Prime airing

[TFATM]

Please use this thread to discuss the Hasbro announce Italian deal with Mediaset for Transformers Prime airing news story on the main site.

Hasbro, in association with Mediaset have issued the following joint press release regarding the Italian distribution of Transformers Prime, G.I Joe Renegades and other "made for The Hub" programming.
Hasbro Studios and Mediaset, Italy’s Leading Media Group, Reach Deal Covering Animated Series Based on Popular Brands



Mediaset also Designated as Hasbro Exclusive Licensing Agent for Series-Related Merchandise in Italian Market



Hasbro Studios, the Los Angeles-based production and distribution
division of Hasbro,
Inc.HAS - News), has concluded an overall programming agreement
with Mediaset, Italy’s leading media group, to broadcast (NASDAQ:Transformers
Prime, My Little Pony Friendship is Magic, G.I. Joe Renegades,The Adventures of Chuck and FriendsandPound
Puppieson its multiple channels, it was announced today.


A significant component of the deal, which launches in the fourth
quarter of 2011, will have Mediaset also serving as Hasbro’s exclusive
licensing agent for merchandise in the Italian market related to the
five flagship programs successfully reinvented, re-imagined and
reignited for television. Additionally, the licensing deal will cover
Hasbro’s popular Monopoly, Trivial Pursuit and Littlest Pet Shop brands.


Licensing Mediaset has been successfully operating for more than ten
years in the Italian market with the most successful and prestigious TV
brands.

“Mediaset is Italy’s leading media group and the perfect strategic
partner for us in this key territory,” Hasbro Studios President
Stephen Davis said. “We look forward to a long and productive
relationship.”
About Mediaset Group: The Mediaset Group is Italy’s leading
television broadcaster and one of Europe’s biggest media companies. The
Group's main company, Mediaset Spa, is listed on the Milan Stock
Exchange since July 1996. Mediaset also owns a 50.1% controlling stake
in the Telecinco Group, which is listed on the Madrid stock exchange.
Along with Goldman Sachs and Cyrte Fund, the Mediaset Group has a
controlling stake in Endemol, the Dutch production company and world
format leader. Since 2004 Mediaset Group has begun broadcasting its
programmes in a digital format. Through this signal broadcasting system,
the Group can offer highly useful services to its viewers and it make
possible to exploit 'premium' content through an innovative pay TV
system.

About Hasbro Studios: Hasbro Studios is the Los Angeles-based
production division of Hasbro, Inc. (NASDAQ:HAS - News). The studio develops
and produces shows based on Hasbro’s world class brands, including
TRANSFORMERS, MY LITTLE PONY and GI JOE; delivers new branded content;
and produces programs from top third-party content creators. Many of
these shows will run on The Hub, a television network for children and
their families that was re-branded from Discovery Kids on October 10,
2010, as well as on multiple channels in international markets. The Hub
is a joint venture between Hasbro and Discovery Communications (NASDAQ:DISCA - News).