Hasbro announce European deals with Turner for Transformers Prime

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Please use this thread to discuss the Hasbro announce European deals with Turner for Transformers Prime news story on the main site.

Hasbro have issued the following press release regarding some European countries receiving Transformers Prime from the summer of next year.


Hasbro Studios, Turner Broadcasting Seal Deal for 'Transformers Prime,' 'Chuck and Friends,' 'My Little Pony' and 'Pound Puppies'

Turner
Kids' Services throughout the U.K., Spain, Scandinavian Countries And
the Middle East to Carry the Popular Series starting in summer 2011




LOS ANGELES, Dec 13, 2010 (BUSINESS WIRE) -- Hasbro Studios, the Los
Angeles-based production and distribution division of Hasbro, Inc.
(NYSE:HAS), and Turner Broadcasting, EMEA, have agreed to a programming
deal covering four key properties including Transformers Prime, The
Adventures of Chuck and Friends, Pound Puppies and My Little Pony.
Hasbro Studios President Stephen Davis and Turner Broadcasting's Chief
Content Officer Michael Carrington made the announcement today.




The agreement, which runs throughout the U.K., Spain, Sweden, Norway,
Denmark and the Middle East, will start in summer 2011. Turner
Broadcasting will carry episodes of the four popular animated series on
its Cartoon Network, Boomerang and Cartoonito kids' services.
Additionally, they will appear on Turner's Cartoon Network Arabic in the
Middle East and Boing in Spain.




Michael Carrington, Chief Content Officer, Turner Broadcasting said:
"We're thrilled to partner with Hasbro on this exciting deal which
brings a raft of new content to our network in a number of key markets.
These shows are fantastic legacy brands which have been brought to life
for new audiences and they are a welcome addition to our channel
line-up."




"Turner's strong suite of channels will be an ideal home for our new
animated series in Europe --all re-invented, re-imagined and re-ignited
from our stable of well-known brands," Davis said. "The strong reception
around the world for our branded shows underscores our team's success
in developing content that resonates with audiences internationally. We
are thrilled to be working with Turner to make our shows available to
audiences throughout these key territories."




About Turner Broadcasting System Europe:


Turner Broadcasting delivers some of the world's most successful and
well-known news and entertainment brands - CNN, Cartoon Network, CN Too,
Boomerang, Cartoonito, TCM (Turner Classic Movies), and Adult Swim. The
company now broadcasts 21 entertainment channels in 17 languages across
approximately 100 countries in Europe, Africa and the Middle East. With
a rich history of innovation, Turner Broadcasting is continuing to push
the boundaries of media being at the forefront of development with its
brands via the web, VOD, DVD, gaming, mobile, merchandising, publishing
and emerging platforms.




About Hasbro Studios:


Hasbro Studios is the Los Angeles-based production division of Hasbro,
Inc. (NYSE: HAS). The studio develops and produces shows based on
Hasbro's world class brands, including TRANSFORMERS, MY LITTLE PONY and
GI JOE; delivers new branded content; and produces programs from top
third-party content creators. Many of these shows will run on The Hub, a
television network for children and their families that was re-branded
from Discovery Kids on October 10, 2010, as well as on multiple channels
in international markets. The Hub is a joint venture between Hasbro and
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK).




SOURCE: Hasbro Studios




TBS Europe:


Turner Broadcasting


Yinka Akindele, +44 (0)20 7693 1105


yinka.akindele@turner.com


or


Hasbro Studios:


The Lippin Group


Jim Benson, 323-965-1990, ext. 327


jbenson@lippingroup.com