Generations Deluxe figures 9.99 at ToyMaster within the UK

[TFATM]

Please use this thread to discuss the Generations Deluxe figures 9.99 at ToyMaster within the UK news story on the main site.

As well as emailing regarding the Power Core Combiner problem, Adam Forse also reported finding the Deluxe Generations figures in his local Toymaster store (Exeter) priced at £9.99!  Adam has rightly asked the question is this a "mistake, or a new price point?".
Let us know about sightings in your area whilst we try to find out from Hasbro UK