The Hub Issue Press Release on Transformers Prime Feb 11th debut

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The Hub have issued the following press release regarding Transformers Prime series starting on Feb 11th 2011.
The Hub, a television network for kids and their families, will premiere
its original half-hour, full CGI animated series “Transformers Prime” in
its regular weekly time period with a new episode Friday, February
11 (4:30 p.m. ET).


Announcement of the premiere date was made following the network’s
recent record-setting performance of its mini-series event, a five-part
presentation of original episodes of “Transformers Prime,” November
29-December 3. The highly anticipated programming event earned the
network its best-ever audience deliveries among Persons 2+ and in
Households. Also, for the five-day (Monday-Friday, 6–7 p.m. ET) time
period average, “Transformers Prime” was the top co-viewed program among
all kids cable networks with 43% of Kids 2-11 watching with Adults
18-49.*


Prior to the series’ February 11 premiere, The Hub will present an
encore presentation of the “Transformers Prime” five-part mini-series,
beginning Friday, January 14 (4 p.m. ET)
with back-to-back presentations of the first two half-hour episodes of
the mini-series. On successive Fridays in the same time period, The Hub
will present two additional episodes of the mini-series, leading to the
February series premiere.


The new animated series will feature archrivals the Autobots and
Decepticons as they once again face-off in their epic rivalry for
control of Earth. The all-new mini-series will feature iconic characters
of the franchise, including Autobots Optimus Prime and Bumblebee, and
the ominous Decepticon Megatron, as well as introducing new human
characters to the action series.


The Hub, which rebranded from the former Discovery Kids on 10-10-10, is
a joint venture of Discovery Communications and Hasbro, Inc., and is
available to 61 million U.S. cable and satellite households.


“Transformers Prime” is produced for The Hub by Hasbro Studios. Alex
Kurtzman, Roberto Orci and Jeff Kline are executive producers. Kurtzman
and Orci served as co-writers and producers on the hit feature film Star
Trek, and are currently co-writers and producers for the feature
film Cowboys and Aliens from Dreamworks/Universal, set for
release in summer 2011. Kline is also executive producer of The Hub
animated series “G.I. Joe Renegades.”

*(Source: Nielsen Media Research; program based dayparts; most
current; 11/29/10-12/3/10, co-viewing in NPower, L+7)
The Hub is a multi-platform joint venture between Discovery
Communications (NASDAQ:DISCA - News) and Hasbro, Inc., (NASDAQ:HAS - News) with a goal of entertaining, enlightening, empowering and educating
children and their families. The cable and satellite television network
features original programming as well as content from Discovery's
library of award-winning children's educational programming; from
Hasbro's rich portfolio of entertainment and educational properties
built during the past 90 years; and from leading third-party producers
worldwide. The Hub lineup includes animated and live-action series,
specials and game shows, and the network extends its content through a
robust and engaging online presence at www.hubworld.com.
The Hub rebranded from Discovery Kids on October 10, 2010, and reaches
approximately 61 million U.S. households. The Hub logo and name are
trademarks of Hub Television Networks, LLC. All rights reserved.