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Hasbro Primed for Success - TFATM - 09-27-2011 07:51 AM
Please use this thread to discuss the Hasbro Primed for Success news story on the main site.
Toy Industry magazine ÂÂToy News's Samantha Loveday recently sat down with Hasbro Europe's Country Manager for UK &âIrelan, Foye Pascoe to discuss the recent success of the company. Below are some quotes that contained Transformers related anwsers, but you can read the full article here.
How has the UK market performed so far this year? Are we in better shape than this time last year?
Hasbro
UK has experienced a 14 per cent growth (UK NPD EPOS YTD June 2011).
This is due to the strong performance of the recent Transformers movie,
and a number of our key brands including Play-Doh, Furreal Friends and
Nerf and our key licensed properties within the boyâs category.
What lines have performed well for you so far this year?
We are proud that we have experienced good performance across the full range of our toys and games.
Not
only are some key films helping deliver the Transformers and Marvel toy
lines, but we are also seeing growth of our classic brands such as
Play-Doh, Furreal Friends, Nerf and Supersoaker.
Are there any sectors in particular which have stood out? Boys
must have been boosted by the new Transformers lines, for example?
The
boys segment has undoubtedly been boosted by a number of key films;
Transformers Dark of the Moon has had a positive impact on the
Transformers retail presence. Our alliance with Marvel has delivered
strong product lines both for Captain America and Thor this year. Star
Wars has had a good year and was the number one property in action
figures UK (NPD EPOS YTD June 2011).
Finally, any hot tips from your 2012 product line to watch out for?
2012 will be another great year for action films for which we have a range of boysâ toys and games.
Star Wars re-mastered Episode One will hit cinemas in February.
Battleship will preview in May, followed by the much-publicised Avengers
film from Marvel later in the month.
The Amazing Spider-man will launch in July. Transformers will
continue to connect with boys through Transformers Prime programming on
Cartoon Network.
Within our girlâs portfolio, My Little Pony programming is currently
on air on Boomerang and connecting with a whole new generation of girls.