Event Merchandising have partnered up with Hasbro Inc to open the "world's first standalone Transformers store" at the old Battersea Power Station in London United Kingdom. According to the press release the store will open on in November 2024 at the Boiler House North. A full copy of the press release is below:

"Event Merchandising, in partnership with Hasbro, is bringing the world’s first standalone Transformers store to Battersea Power Station this November 2024.

Opening in time for the Transformers 40th anniversary, the store is a must-visit for fans, offering hands-on experiences with the iconic characters loved by millions. You’ll also find a wide range of the hottest Transformers products—films, comics, toys, and more, all in one place.

With designated areas showcasing the vast Transformers universe, this store is set to become a top destination for fans in the UK. A striking graffiti mural by MurWalls, featuring Transformers alongside Battersea Power Station, will greet visitors, and there will be an exclusive, limited-edition cover of Skybound Entertainment’s award-winning Transformers comics available.

This immersive experience dives into 40 years of Transformers history, with nostalgia and unique features for fans of all ages"

The BBC have an article with Gav from Toy-Fu discussing the money they have raised at TFNation and, before it, Auto Assembly within the UK.  Gav was also interviewed by BBC Radio Scotland this morning on the subject. You can read the article at https://www.bbc.co.uk/news/articles/cnl044z0qkro. You can support Toy-Fu this coming week end at TFNation,  tickets are availble now at tfnation.com

James over at cereal:geek has started his 3-part series covering the recording sessions for thw Generation One Cartoon episode Transport To Oblivion. The audio includes outtakes, bloopers, deleted scenes and helps to highlight what when into recording the dialgoue for one episode of the original cartoon series.  It helps to highlight the part that Wally Burr played in shaping the series as he had a clear vision in his head for how the dialogue should be read.

The first two parts are availalbe now on YouTube.  The original audio is on reels that we own which is how we now know when the recordings were made and that it took two session.

Part 1

Part 2

We have found some new trademarks filed with the USPTO. The trademarks are:

1. TRANSFORMERS ONE
2. MARK ONLY
3. MARK ONLY
4. MARK ONLY

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

Transformers Earthspark is coming to larger audiences within the UK as it's been announced that the show will start next week on CBBC and iPlayer. CBBC has an average monthly viewership of 2.8 million within the UK with iPlayer increasing this number significantly. That's double it's closest rival CITV, four time the reason of Cartoon Network (including +1) and five times that of nickelodeon (inc +1) within the UK. Read on for the press release.

Hasbro’s global entertainment studio, Entertainment One (eOne), has signed a deal with BBC to broadcast season one of the animated series Transformers: EarthSpark for audiences in the UK. The first ten episodes will launch on July 25th on CBBC, from Monday to Thursday, and also be available to stream on BBC iPlayer.

Following the release of the first batch of episodes, additional new Transformers: EarthSpark content will continue to roll out on the BBC platforms.

Transformers: EarthSpark, co-produced by Paramount, introduces a new generation of Transformers robots – the first to be born on Earth. Together with the human Malto family who welcomes them in and cares for them, they’ll redefine what it means to be a family. Set on present-day Earth, Transformers: EarthSpark centres on two human kids as they forge a connection with Transformers bots like never before and work alongside fan favourites like Optimus Prime and Bumblebee.

“We’re delighted to work with our friends at BBC to have kids and families enjoy the captivating Transformers: EarthSpark series,” said Monica Candiani, EVP Content Sales at eOne. “More and more, we’re seeing the heartfelt excitement kids get when they see characters and storylines onscreen that reflect their own lives and experiences. This is the kind of joy we’ve been seeing with Transformers: EarthSpark, and we hope to bring these important feelings of inclusivity to families in the UK, while of course delivering on the action and fun that Transformers has brought to multi-generational audiences for nearly 40 years.”

Transformers: EarthSpark has been greenlit for a second season.

Earlier this year, eOne announced broadcast deals with global broadcast partners to air Transformers: EarthSpark, including Gulli in France, Clan in Spain, Super! In Italy, NRK in Norway, DR in Denmark, TV3 and TV8 in the Baltics, TV Azteca in Mexico, TV Cultura in Brazil, Viu TV in Hong Kong, Channel 5 in Singapore, RTV in Indonesia and TV9 in Malaysia. Episodes will launch throughout 2023 in all of these markets.

We have found some new trademarks filed with the USPTO. The trademarks are:

1. TRANSFORMERS EARTHSPARK
2. TRANSFORMERS EARTHSPARK
3. MARK ONLY
4. MARK ONLY
5. MARK ONLY
6. MARK ONLY
7. MARK ONLY
8. MY LITTLE PONY
9. MARK ONLY
10. MARK ONLY

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

Here at Transformers At The Moon we are currently working on various projects including rebuilding this website, The Visisionaries.net, LuckyDrawTransformers.com, an archival project on UK Transformers prices, toy releases, store released, the "lead paint" story, TFNation event planning, the Visionaries coffee table book and several others. Well it pleases me that the first project is now ready to share and that is thanks to former head of Hasbro Europe's boys toys, Andy Couzens, we have been able to recreate their internal 1989 European Lineplan Development document that shows dropped, continuing and new items that came onto various European markets in 1989.  The document has been recreated in full as a spreadsheet and will be added to if/when we have access to further documents.

The document includes the number of units ordered by UK, France, Germany, Italy, Spain, Belgium, Holland, Switzerland and distributors for each product in 1988 and 1989. From this you can tell which items were not onl available in each territory and their quantity but also it gives insight into how sales were going for the product based on whether it was to be dropped, decreased in number or increased.

It also shows how some  some countries preferred certain items to others or were behind in product releases as was the case with G.I.Joe (Action Force) in France compared with the UK.

The numbers are believed to be in units of 1,000 though that is currently being tripled checked as it may be tens of thousands due to Andy's recollection that the minimum order was 5,000 units for one country as long as other countries also placed some orders.

Some items were released across Europe but were only intended for one or two markets where the demand was high enough. However if those markets could not fulfil the minimum order from Hasbro US themselves they had to bargin with other European divisions for them to also order n amount of the stock in order to reach the minimum requirement. This meant that some markets would order toys even though they had little demand for them but had increased demand for other types of toys. From what I'm told Spain historically was less interested in Transformers but more interested in dolls but they would often take orders in order for other countries to get the product they wanted on shelves.

The document covers some items from Transformers, G.I-Joe, Robotix as well as Pipeworks.

TFNation have announced their latest guest for TFNation 2023 next August as Steve White! You can read the full press release below.

TFNation is honoured to announce that Steve White, one of the forces behind Titan UK’s Transformers Magazine, and colourist from the Marvel UK era, will be joining us in the summer of 2023!

White is an editor and colourist in his most prominent roles, and Transformers Magazine (the whole seven year run) aside, he was the colourist for the first appearance of Death’s Head back in Transformers (UK) #113-114 and several issues since.

Older readers may also know him from the 1990s Rogue Trooper series from 2000AD, and the curation of the collected volumes of paleoart, Dinosaur Art, Dinosaur Art II and Mesozoic Art(Titan Books).

Steve White will be joining us for TFNation 2023, ready to tell all about gritty post-apocalyptic futures and lush dino-utopias. Stay tuned for more details on the TFNation website -- where All Are One!

Another video from the archives, this time the intro video to the long dead Takara website for the shortlived Robotmasters toyline.

TFNation have announced that IDW artist Jack Lawrence will be a guest at TFNation 2023 which takes place in August in Birmingham England. You can read the full announcement below.

They said it couldn’t be done, but here at TFNation we are ready to bring you all of your fan-favourite artists, guests, and people involved with Transformers! So please join us in welcoming back artist, nerd, and world-renowned excellent hugger, Jack Lawrence!

Lawrence has been behind the scenes and embedded in Transformers fandom since the early days of the UK scene. He is a staple of the IDW Publishing series, known for his work on Sins of the Wreckers and Lost Light first, then Wreckers: Tread and Circuits and War’s End later. You may also recognise his work on Sonic the Hedgehog, Skylanders, and several covers for IDW licensed series.

Jack Lawrence will be joining us for TFNation 2023, drawing bots, beasts and boys for your viewing pleasure. Stay tuned for more details on the TFNation website -- where All Are One!

Let's go back in time to Auto Assembly 2005 and some grainy footage we recorded from the event. I don't even remember which video camera we had at the time but it was probably still a tape one.

You'll no doubt recognise some of the traders and guests including Neil Kaplan, Simon Furman, Andrew Wildman, Simon Williams, Jason Cardy, The Space-Bridge, Geekology, Xyber Toys and of course the gents running the show Sven Harvey and Simon Plumbe.

The venue no longer exists, the Clarendon Suites but the memories remain.

It was the first year we put on a display at a convention, something that continued through until 2016 when we stopped. Maybe we'll start doing some again. At that event we bought along our Lucky Draw figures along with the lunchtime specials.

By 2009, when we last put on a Lucky Draw display, we needed to hire two large cabinets whereas then we uses two small custom cases which we still have kicking around somewhere

Our photos from the event

TFNation has announced that John-Paul Bove will be attending their 3 day August Transformers convention here within the UK. You can find the press release below

TFNation 2023 is on the horizon, and it would not be a UK Transformers convention without colourist, writer, and one-man-comic-machine: John-Paul Bove!

Bove has been busy with Transformers comics since the Mosaics fan project, as both writer and colourist. His colouring work can be found in the likes of IDW Publishing’s ReGeneration One, Drift – Empire of Stone, and most recently, Shattered Glass –  he was also in charge of recolouring all the UK strips for the Definitive G1 Collection for Hachette as well as being one of the artists involved in creating the Royal Mail Transformers postage stamps.

John-Paul Bove will be joining us for TFNation 2023, stamping his seal of approval on all your colouring needs. Stay tuned for more details on the TFNation website -- where All Are One!

TFNation have announed that their trader tables for TFNation 2023 are now open. You can read the full press release below.

With tickets for TFNation 2023 scheduled to go on sale at 12:00 midday (GMT) on Saturday 3rd December 2022,  the time has now come for us to address some of the most incredible people in our community - the TFNation Forge artists and Traders!

Forge and Trader stall applications will also open at 12:00 midday (GMT) on Saturday 3rd December 2022 - as has been the case in the past, this will be an application process, so you won't have to pay for your tables tomorrow; we will contact you later, if your application is approved, to arrange payment.

As a small business ourselves, we know all too well how difficult recent times have been for our Traders and Forge artists. We've therefore taken the decision to extend our price freeze for another year; we won't be able to do this forever, but we wanted to make an effort to show our support for you.

Trader Pricing

Trader spaces are sold in blocks. One block measures approximately 3.05m x 1.83m (10ft x 6ft) and contains three tables each typically measuring 1.8m x 0.76m (6ft x 2½ ft). Standard setup is two tables at the back and one at the front, with a walkway between, but you are free to arrange your tables as you wish within the allocated space. (The final hall layout will be confirmed at a later date).

Additional blocks come at a reduced rate and include three additional tables (per block).

Please note – unfortunately we are unable to guarantee power will be supplied to all of the tables.

• 6ft by 10 ft (includes 3 tables, 2 Trader tickets*) - £200
• 12ft by 10ft (includes 6 tables, 2 Trader tickets) - £350
• 18ft by 10ft (includes 9 tables, 3 Trader tickets) - £500
• 24ft by 10ft (includes 12 tables, 4 Trader tickets) - £630
• 30ft by 10ft (includes 15 tables, 5 Trader tickets) - £760
• 36ft by 10ft (includes 18 tables, 6 Trader tickets) - £870
• 42ft by 10ft (includes 21 tables, 7 Trader tickets) - £980
• 48ft by 10ft (includes 24 tables, 8 Trader tickets) - £1070

*A Trader ticket includes;

- Access to the Saturday Programme (including early access for setup).
- Access to Clubcon.
- Access to the Sunday Programme.

The Trader application form will be activated tomorrow morning and will be found here.

Forge Pricing

Forge tables consist of one table typically measuring 1.52m x 0.76m (5ft x 2½ ft) priced at £150.00, inclusive of one Forge ticket**. A Forge table may be shared by up to three Forge artists (who must be pre-registered with us), however the additional artists will need to purchase the appropriate convention ticket(s) for the day(s) they wish to share your table.**

**A Forge ticket includes;

- Access to the Saturday Programme.
- Access to Clubcon.
- Access to the Sunday Programme.

Please be aware there are strict rules for Forge Tables, including;

1. No Official Merchandise.
2. No Official logos are to appear on any items.
3. Although customised toys can be sold, all figures must be modified. (Otherwise you will need to buy a regular Trader Block).

The Forge application form will be activated tomorrow and will be found here.

TFNation have announed their initial schedule for the 3-day August convention in 2023. You can read the full press release below.

Dear TFNationals,

As we move towards this weekend's ticket sales, we've decided to give you a little further information about our August convention in the form of Phase 1 of our TFN2023 Schedule!

This initial schedule is designed to let you know all the important opening and closing times so you can plan your visit. We've also added a few cheeky panels, to give you something to look forward to! Check back regularly as more panels will be added as we move towards the convention!

Remember, tickets will be released for sale at 12:00 (GMT) on Saturday 3rd December 2022 only on TFNation.com - be sure to check your passwords in advance to avoid any disappointment! (Bedroom sales will be early next year)

Till All are One!

TFN Crew

(All TFNation Guests appear subject to professional commitments. Panels are subject to change)